Help for Markitty Users

Looking for answers? Read on or email support@markitty.com.

Getting Started

Signing Up

Go to markitty.com to sign up for your account. Submit the form, and you’ll get an email asking you to verify your account. Click on the link or copy-paste it into your browser bar, and your account should get verified. Now log in with the password you had specified.

Connecting Facebook

Click on the button to connect. If you are not logged in to your Facebook profile, you will be asked to log in. Once you are logged in, follow Facebook instructions to give the necessary permissions. Do not uncheck the Facebook permissions, otherwise Markitty will not get your data.

Once you are back on Markitty, choose the page you want to connect to Markitty – don’t worry, we won’t post anything on your page, we just need this access to get your page statistics.

Once you are connected to Facebook, you can connect your other accounts, or click on the Facebook link on the main Markitty menu and look at your Facebook Page stats. You can also click on Suggestions and see what Markitty says you should do. Remember, you will get more suggestions when you sign in the next day.

Connecting Twitter

Click on the button to connect. If you are not logged in to your Twitter account, you will be asked to log in. Do not uncheck the Twitter permissions, otherwise Markitty will not get your data.

Once you are connected to Twitter, you can connect your other accounts, or click on the Twitter link on the main Markitty menu and look at your Twitter stats. You can also click on Suggestions and see what Markitty says you should do. Remember, you will get more suggestions when you sign in the next day.

Connecting Google Analytics

Click on the button to connect. If you are not logged in to your Google Analytics account, you will be asked to log in. Once you are logged in, choose the Google Analytics profile and website you want to connect to Markitty. Do not uncheck the Google Analytics permissions, otherwise Markitty will not get your data.

Once you are connected to Google Analytics, you can connect your other accounts, or click on the Google Analytics link on the main Markitty menu and look at your website stats. You can also click on Suggestions and see what Markitty says you should do. Remember, you will get more suggestions when you log in the next day.

Viewing Data

Right after you sign up and connect your online marketing accounts, Markitty will show you some data. But the longer you use the account, you’ll see more data and better suggestions.

Click on the links on the top menu to go to the different pages and see your information.

Today

Tip cards for Facebook, Twitter, and more

This page tells you what you should do today: these are recommendations from Markitty based on your marketing activities. The recommendations are updated every night.

Marketing recommendations from Markitty

The pink cards are for what needs your attention right away: such as mentions you need to reply to or something you need to change (tweet more often, post a photo, and so on).

The green cards are for what you’re doing right and should continue to do: a virtual pat on the back for you, savvy marketer!

Links You Share

This table displays the performance of the links you’ve shared on Facebook and Twitter  this month.For each link, you can see the number of Facebook posts and tweets you shared with the link as well as impressions, likes, and stories for Facebook, and retweets and favorites for Twitter.

You can click on the buttons on the top right to toggle between the current month and the previous month. Click on any column heading to sort the table by that column.

Performance of links you shared on Facebook and Twitter

Facebook

This page gives you statistics from your Facebook page.

Average Performance by Post Type

Photos, videos, links, text, questions… which should you post on Facebook? Research tells you that photos do better on Facebook than other types of posts, but is this true for your page? What post types get you the most impressions, shares, and clicks?

This table compares all your post types this month so you can see what’s worked best for you. (Don’t forget to click on Previous Month to see what happened then.)

Facebook performance by post type: photo, video, link, status, etc.

Page Summary

This chart is a quick look at how your Facebook Page is doing: how many people have seen your content and how many have interacted with your content.

This graph has weekly numbers for the week ending on the date on which the data is mapped. For example, if you look at Feb 4 on the X-axis, the information on the graph for that date is:

  • The number of People Talking About This from January 29 to February 4
  • Your Weekly Reach from January 29 to February 4

Your Weekly Total Reach is the number of people who have seen your posts or other content associated with your Page. The number of People Talking About This includes people who have interacted with your Page, such as by sharing, liking, or commenting on a post; answering a question; responding to an event; or claiming an offer.

Hover over the graph to see the numbers for each day.

Page Performance

This table tells you how your Page did over the last week, including:

  • Total Likes: people who like your Page (latest data from Facebook)
  • New Likes: people who liked your Page in the selected period
  • Page Posts: posts published by your Page in the same period
  • Fan Posts: posts published on your Page by fans in the same period
  • Check-ins: check-ins to your local business in the same period

The data on this table is usually two days late (which is how we get it from Facebook).

New Likes in the Last 30 Days

This chart shows you how many new likes you got in the last 30 days, and how they liked your Page. Here’s what the categories mean:

  • On hover: Someone hovers over a link that leads to your Page, and then clicks on the Like button in the popup window
  • Timeline: Someone sees your content on their or someone else’s timeline and clicks on Like
  • Page profile: Someone goes to your Page and clicks on Like
  • Registration: You add someone to your Page as an admin
  • Page suggestion: A friend accepts an invite from you or another admin to Like your Page
  • Search: Someone finds your Page through search and then clicks on Like
  • Ads: Someone likes your Page from your Facebook ad
  • Mobile: Someone likes your Page from a phone or tablet
  • Ticker: Someone likes your Page from a story on the upper right corner of their Facebook page
  • Like story: Someone likes your Page from a story about a friend liking your Page
  • Favorites: Another Page likes your Page
  • Profile connect: Someone likes your Page either in a story created by your Page or on the Page itself
  • External connect: Someone likes your page from an external site that has a Facebook plug-in (say, your website)
  • API: When someone likes your Page through a third-party app
  • Wizard suggestion: Someone likes your Page in the New User Wizard when registering for Facebook
  • Recommended Pages: Someone likes your Page from the Recommended Pages displayed by Facebook
  • Page browser: Someone comes across your Page in Facebook’s Page Browser and clicks on Like

(Facebook has introduced new like sources, but haven’t yet updated their list here.)

Hover over the graph to view the percentages.

People Who Like Your Page

This graph tells you something about your fans – their age and gender. Hover over the bars to see the number of people in each category.

Twitter

This page gives you statistics from your Twitter account.

TOP TWEETS

Do you know what your top tweets for this month are? Which tweets got you the most retweets and favorites?

This table gives you your top-performing tweets for the month: which tweets got you the most retweets. It also shows how many favorites you got for that tweet: that is, how many people clicked on the “Favorite” button to bookmark your tweet.

The table is sorted in descending order of retweets, and then in descending order of favorites. You can click on Previous Month or Current Month to view top tweets for that month. Click on View more (only if you have five tweets displaying in this table already) to see more rows of data.

LATEST TWEETS

This table displays your recent tweets, with retweets and favorites. It’s in reverse chronological order (most recent first).

Click on View more to see up to 50 rows of tweets (if you have them).

TWEET PERFORMANCE

This graph shows you at a glance how well you’re doing on Twitter. It includes:

  • Tweets (you know what this means, right?)
  • Mentions of you by others: how many times you figured in someone else’s tweet
  • Retweets of your tweets: how often are people sharing your tweets

Tweets, retweets, mentions, followers, and following: your Twitter performance at a glance

PROFILE PERFORMANCE

This graph indicates your Twitter reach:

  • Your followers
  • People you are following

Read more on how to interpret the Tweet Performance and Profile Performance graphs.

Profile Performance

This table tells you how your Twitter profile has been doing recently: you can see your follower count change, and see how many mentions and retweets you got on which day. Follow your customers and people in your industry. And make sure you look at the number of tweets too: you have to be active to get more followers!

Google Analytics

This page shows your website stats through your Google Analytics account.

Website Performance

This table is a quick snapshot of your website over the current month and the previous three months. It gives you a quick look at how your website data is trending, answering questions such as:

  • Are visits increasing but unique visitors decreasing? (Do you need to reach out to more new visitors? Are your visitors becoming more loyal?)
  • Are visits decreasing but page views going up? (Are your visitors more engaged with your website?)
  • Is average visit duration increasing over time? (It should!)
  • Is your bounce rate going down?

Unique visits should be low if you have a blog (tons of regular readers, right?) or an e-commerce business with regular customers and low-value products. If you’ve been promoting to new audiences recently, you should expect this to go up.

This table is updated real-time from your Google Analytics account.

Website Performance table with columns Month, Visits, Unique Visits, Page Views, Visit Duration, Bounce Rate

Total Visits, All Referrals, and Social Referrals

This line graph shows you the total visits to your website, the number of visits that were referred by other sites, and the number of visits referred by social sites. A referral is a hit from another site that linked to you. You get all of these for the last three weeks (if you signed up with Markitty over three weeks ago).

This graph is updated every night.

Website visits, referrals, and social referralsWhy did we put this graph together?

Because it’s important to know where your visitors are coming from. If most of your visitors access your site directly (that is, type in the address into their browser bar), there’ll be a huge gap between your blue Visits line and the red Referrals line. If most of your visitors come from your Facebook page, all three lines (Visits, Referrals, and the orange Social Referrals one) will be close together.

Read more about interpreting this graph.

Top Referrals

This graph gives you the top sites that referred visitors to your site. Don’t just look at the visits number: look at page views, visit duration, new visits, and bounce rate for a more nuanced view of which are your most valuable referrers. Click on “View More” to see up to 100 rows of data.

Click on the blue button that says “Previous Month” to look at last month’s data.

This table is updated nightly.

Top Search Terms

This graph gives you the top search terms that got visitors to your site. Don’t just look at the visits number: look at page views, visit duration, new visits, and bounce rate for a more nuanced view of which are your most valuable search terms. Click on “View More” to see up to 100 rows of data.

Click on the blue button that says “Previous Month” to look at last month’s data.

This table is updated every night.

Top Pages

This graph gives you the most popular pages on your site. Don’t just look at the visits number: look at page views, time on page, bounce rate, and exit rate for a more nuanced view of your most valuable content. Click on “View More” to see up to 100 rows of data.

Click on the blue button that says “Previous Month” to look at last month’s data.

This table is updated nightly.

Top Cities

This graph gives you the top cities where your visitors are. Don’t just look at the visits number: look at page views, visit duration, new visits, and bounce rate for a more nuanced view of where your most relevant visitors live.

Also check out the map on the left: it gives you the top countries your visitors are from. The darker the color, the more visitors you got from that country. Hover over the country to see the number of visitors.

This data is updated nightly.

Everything Else

Line Graphs

On any line graph, hover over a legend item and the corresponding line gets highlighted.

Tables

On any table that has a View more link, clicking on it will show more rows of data, if available.

On any table with Current Month and Previous Month buttons, the button is grey when it’s already showing data for that month. Clicking on the blue button will show you that month’s data.

Data Synchronization

Most data is updated nightly through APIs, a few tables and graphs show real-time data (as indicated above). Data from Facebook is usually a couple of days late.

The time zone on Markitty is UTC (GMT), so depending on the time you’ve set on Google Analytics or the time on Facebook or Twitter, there might be small discrepancies in the data. For example, your Facebook Insights Overview graph might show you a certain Weekly Reach for the week ending April 4, but Facebook’s data is on Pacific Time, so on Markitty, that data will display for the week ending April 5.