Your Website Performance table on Markitty is a quick snapshot of your website over the current month and the previous three months. It gives you a quick look at how your website data is trending, answering questions such as:
- Are visits increasing but unique visitors decreasing? (Do you need to reach out to more new visitors? Are your visitors becoming more loyal?)
- Are visits decreasing but page views going up? (Are your visitors more engaged with your website?)
- Is average visit duration increasing over time? (It should!)
- Is your bounce rate going down?
Unique visits should be low if you have a blog (tons of regular readers, right?) or an e-commerce business with regular customers and low-value products. If you’ve been promoting to new audiences recently, you should expect this to go up.
This table should help you figure out whether your recent marketing activities — say, sharing on social media, blogging more frequently, optimizing keywords on your site — are working.
If you don’t have Markitty, use Google Analytics find out how your website is working.
Or just get Markitty by signing up below :)