Tag Archives: WordPress

Weekend Reads for Better Marketing: All About Websites

The nuts and bolts of your websiteToday, we’re going to talk about your website and SEO and all that fun stuff (that makes you want to pull your hair out if you — like me — aren’t much of a techie). This is going to be rough, so fasten your seatbelts!

First: improve your website. This article has 16 tips you can start with. Is 16 too many? Here are the five things you absolutely should have in your website.

Second: are you using meta tags correctly? Do you have good descriptive tags for your content, that will help users understand what your site is about (and hopefully, push you higher up search results as well)?

If you blog, claim your authorship on Google. I don’t hang out much on Google Plus, but this is one reason why you should absolutely be using it if you’re a blogger.

If you need to move your domain, here’s how to go about it. As you know, we moved a month ago from BetterMarketing.in to Markitty.com. In this post on Search Engine People, I explain every step of how we did it with minimal impact to our site or search results.

And lastly, if you’re also using WordPress, avoid these five mistakes.

Weekend Reads for Better Marketing: A Wide Assortment

Cheesecake with assorted fruits

With the five links below, you can learn about blogging, websites, advertising on social media, motivation, and sales. Let’s start!

Hubspot tells you how you (yes, you) can be a business blogger.

Copyblogger tells you how to set up a WordPress website in fifteen minutes. (Though really, if you’re new to this, I think it will take you at least half an hour. Or a couple of hours — speaking as someone who’s technically-challenged but got this website up and running, with a little help from the other guy.)

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Weekend Reads for Better Marketing: Networking and Content

Happy Friday! This week, read up on how to improve your content, get more employees to blog, make sure you’ve got your WordPress website under control, and go out and network like a pro!

If you’re confused about all the different content marketing tactics — SEO, social media, conversion, analytics, email — this post explains exactly how you can use all of these tactics in the same piece of content. If you read nothing else this weekend, read this.

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Weekend Reads for Better Marketing: SMBs and Social Media

A new study of SMBs’ use of social media turns up some interesting results, among which are:

  • 36% of respondents spend $845 a month on social media management tools
  • 76% measure referral traffic from social platforms to websites
  • Facebook is the most popular social media site (73%), followed by LinkedIn and Twitter
  • The most common use of social media is to share information (91%); only 46% see social media as a place to handle customer service issues

Copyblogger has a comprehensive guide to formatting WordPress posts and pages — which also works if you’re using a different content management or blogging platform.

Lisa Barone tells you how to create an editorial calendar for your blog.

Lisa also explains how to use stock photographs better by telling you what not to do.

The Wall Street Journal takes on one of my favorite topics — procrastination — and offers four great tips on managing it.

So next week, stop procrastinating and work on improving your marketing! And if you see any good tips on the subject, don’t forget to let us know.

Weekend Reads for Better Marketing: Website and Social Media

HubSpot has an excellent post on what your website navigation should include. Remember, the purpose of your website’s navigation is to enable visitors to quickly find the information they are looking for. If they can’t get to it in three clicks or less, you’re in trouble.

Why are blog comments important and how can you get more of them?

CEOs remain strangely reluctant to tweet: and McKinsey Global Institute reports that “social technologies stand to unlock from $900 billion to $1.3 trillion in value.” So if you are a business-owner or CEO and you aren’t tweeting, what’s your excuse?

And just tweeting isn’t enough: web users in the U.S. now spend more time on Facebook than on all of Google’s sites.

I have been using WordPress (the web and installed versions) for several years now, and I love this post with ten reasons to use WordPress. If you don’t have a blog for your business yet, use WordPress and set it up!