This week’s round-up includes detailed tips on various things: contact forms, search ads, customer advocates, and productivity.
Neil Patel puts together research about contact forms into a super helpful infographic. The most interesting things to me, are:
- Fewer fields get you more conversions.
- Dropdowns reduce conversions.
- Don’t ask for phone numbers!
- Use relevant text in the button.
I liked Joel Gascoigne’s post about how working with a partner makes you more productive. I’ve found that I’m much more productive when Nilesh is in the same room, partly because I am ashamed to be goofing off when someone is around, and partly because I can get quick answers to questions or get responses when I think aloud and it makes me move forward immediately instead of tabling the issue and starting on something else. Do you prefer working with a partner or colleague to working alone?