Much of the marketing advice you read will be about conversations you should initiate: by writing blog posts, tweeting, or emailing. But what online marketing allows you do most effectively is listen, and you’re not doing your marketing any favors if you don’t take the time to do that.
I liked Joel Gascoigne’s post about how working with a partner makes you more productive. I’ve found that I’m much more productive when Nilesh is in the same room, partly because I am ashamed to be goofing off when someone is around, and partly because I can get quick answers to questions or get responses when I think aloud and it makes me move forward immediately instead of tabling the issue and starting on something else. Do you prefer working with a partner or colleague to working alone?
I’m thrilled to present our first podcast, an interview with style blogger Sally McGraw. Click on the player to listen to the interview or read the transcript below! (My questions and comments are in bold.)
Hey, everyone! This is Unmana from Better Marketing. Today we’re talking to Sally McGraw of the style and body image blog AlreadyPretty.com.
I’ve been reading Sally’s blog for several years, uh, since way back when she was just another blogger with a day job, and now she manages her own thriving business. She’s here to tell you how she did it, and how you can, too.
So, um, tell us a little about your journey — about the blog and about the business?