One objection I had heard from business-owners or CEOs about participating in social media was, what if someone writes bad things about us?
If they would write bad things about you… they probably are anyway.
You don’t own social media. A disgruntled ex-employee, an unhappy customer, is likely to be venting on Facebook and Twitter anyway.
If you’re also on social media, at least you get a chance to present your side of the story. As I say in my guest post on the Entrepreneur in Heels blog: