Monday Marketing Mash-up: Link-Building Tips

What’s link-building? It’s the term used in SEO for getting good links to your site, so that your search visibility goes up.

But is link-building a good term to use?  

Earning links is about creating things that people want to link to, so rather than asking people for a link, you’re just placing excellent quality content in front of influencers, and letting them do the rest.

I especially like this part of the post, since so many people ignore offline activities as a factor in online marketing:

Think offline. Sometimes online marketing has to start offline. Just think about how many websites must review, write about, and link to events and news. Well marketers, it’s time to create that news, and plan those events. Get out there and get involved with your target market, create a flash mob, launch a publicity stunt, and do what it takes to make people talk about your brand. What happens online is often reactive to what happens offline, so maybe it’s even more effective to be the creator, not the commentator.

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How to Embed Facebook Posts to Your Website or Blog

Facebook just rolled out embedded posts to everyone, so now you can embed Facebook posts in your blog post or web page.

Why embed a post instead of posting a screenshot? Because all the links and other information in the post remain intact. Your website visitor can click on the links in the post to go to the post on Facebook or to your Facebook page.

Go to any Facebook post, or scroll down in your Timeline to find one. Click on the little arrow on the top right of your post. The last item on the dropdown menu should be “Embed Post”.

Click on the arrow on the top right of a Facebook post to get the Embed Post option

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Using Markitty: Links You Share, with Referrals

Markitty’s Links You Shared table answers the question: which of the links you’re sharing on social media are getting you the best results?

As I wrote earlier, the table shows the performance of links you’ve shared on Facebook and Twitter. It includes the number of posts (in which you’ve shared that one link), impressions, likes, and stories for Facebook, and tweets, retweets, and favorites for Twitter.

Now we have expanded the Links You Shared table to include referrals from social media, Twitter, and Facebook. So if you shared a blog post link on Facebook or Twitter, you can not only see Facebook and Twitter stats for that link, you also get website referrals (from Facebook, Twitter, and all social media).

Markitty table:  Links you shared on Twitter and Facebook, with referrals to your website

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Monday Marketing Mash-up: Improve Your “About Us” Page

How many views does your About Us page get?

For us, it’s in the top ten, if you include blog pages. If you don’t, it’s consistently in the top two, with the home page. That’s a pretty important page. And most businesses spend a lot of time and effort getting the home page right and don’t bother to optimize the About Us page.

When was the last time you updated your About Us page?

I rewrote our About Us page last week, to make it more user-centric and less self-indulgent. What we had earlier told our story: who the team is, how we built Markitty. But why should you care about that?

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Marketing for a Publisher: Interview with Maegan Chadwick-Dobson of Tara Books

Maegan manages marketing and social media at Tara BooksWe haven’t done an interview in a while, and I’m especially pleased with this one because it focuses on an interesting industry: book publishing.

Maegan Chadwick-Dobson manages social media for Tara Books, an independent publisher based in India. Tara Books has an awesome Facebook page with lots of lovely photos of their books, events, and “the Book Building.” The Twitter account shares interesting info as well, and Maegan is behind it all! We asked her about social media, marketing to an international audience, and more.

My questions and comments are in bold.

You share a lot of interesting updates on Facebook. Do you keep a publishing calendar or just decide at the moment what you’re going to post today?

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