Tag Archives: Twitter

Don’t Get Cited on the Condescending Brand Corporate Page

Have you seen the Condescending Brand Corporate Page on Facebook? I’d call them a service to humanity: they highlight annoying, irrelevant posts by brands on social media and give you a range of examples on what not to do.

It’s a parody of many brands on Facebook. As their “About” page says:

Welcome to our Facebook page! We’ll be posting up plenty of engaging content to hopefully steal you away from your daytime chores and daily viewing of the Jeremy Kyle Show. We’ll also be asking some very open-ended questions that even a Chimp would find condescendingly offensive

Let’s look at a couple of recent posts.

Continue reading Don’t Get Cited on the Condescending Brand Corporate Page

Markitty Software Update: More Graphs, More Tables, More Recommendations

Markitty: Software UpdateWe just released an update to Markitty with several significant (and a few not-such-a-big-deal changes). We’ve focused on adding more stats and recommendations that you can use to make marketing decisions. We have tried to format tables consistently throughout the site, and made some UI changes that we’re pretty excited about.

We’ve also added a Help page that should answer some of your questions and explain the data we show you. When you’re signed in to Markitty, the “Help” link is on the top right of the menu bar.

On to the details.

Continue reading Markitty Software Update: More Graphs, More Tables, More Recommendations

Weekend Reads for Better Marketing: Twitter for CEOs

Remove the mask and reveal yourself on social media
Time to remove the mask and reveal yourself on social media

This week, I want to tell you all about Twitter. If you’re a startup founder or a business leader, you should be using Twitter.

This article about top companies’ CEOs in Australia and their low use of Twitter explains why:

By deliberately avoiding Twitter, CEOs are shutting themselves off from engagement with a range of stakeholders including customers, staff and shareholders.

The Wall Street Journal has also discussed what seems to be top executives’ “fear” of Twitter.

Continue reading Weekend Reads for Better Marketing: Twitter for CEOs

How To: Get Started With Twitter

Are you new to Twitter? Do you keep feeling you’re missing out by not being on it but aren’t sure how to start? This post tells you what common Twitter terms mean, and how you can make use of Twitter features.

The Basics

  • Your “Twitter handle” is your Twitter username.
  • When you tweet, it shows up on the Twitter timeline of everyone who is following you.
  • Tweets of people you are following will show up on timeline in chronological order. Most of the time you will only see the last 30-40 tweets and earlier ones will be ignored.
  • So, tweet at times when more of your followers are likely to be online.
  • If someone is not following you, they can still come to your profile and see all your tweets (unless your profile is private).
  • You can add links or upload photos and use them in your tweets.

Continue reading How To: Get Started With Twitter

Career Blogger: Interview with Alison Green, Blogger of Ask A Manager

Alison Green, blogger at Ask A ManagerAlison Green is the blogger at Ask A Manager, a popular site that answers questions related to work and careers. I have read Alison’s blog for a couple of years now, and am amazed not only at how she manages to be insightful day in and day out for so many people who write in with questions, but also at how she has nurtured her community — read any of the comments sections to see how much helpful advice commenters usually offer on the blog.

Alison doesn’t have a background in HR — as one comment on her blog from an employee she had managed attested, she is just an exceptionally good manager who is sharing her perspective to help others navigate tricky issues of politics and performance at work.

She talks to us about how her part-time blog turned into her full-time career! Read on.

Continue reading Career Blogger: Interview with Alison Green, Blogger of Ask A Manager

Tech Marketing: Interview with Bhaskar Sarma, B2B Marketing Consultant

Bhaskar Sarma, B2B CopywriterBhaskar Sarma of Pixels and Clicks is a copywriter specializing in B2B technology businesses. He is also a fantasy fan, judging by his marketing blog posts that reference Tolkien and Dr. Who. He talks to us about copywriting and social media for B2B.

My questions and comments are in bold.

How and why did you become a consultant?

I came into consulting and copywriting through a pretty roundabout fashion. Before my current gig and after getting my BE in computer engineering I was a tech journalist, an infosec consultant and a volunteer with a non-profit running schools in remote mountain villages near Mussorie. I decided not to get back into the corporate rat race and opted to work for myself, travel when I want and choose my own clients and projects.

Continue reading Tech Marketing: Interview with Bhaskar Sarma, B2B Marketing Consultant

5 Risks of Relying on Social Media Marketing

The recent brouhaha over Instragram’s policy changes brings into sharp relief the fact that marketing on social media entails a lot of dependence on the social media sites. Instagram’s users might not be in trouble right now, but do you remember the last cries of outrage over changes in Facebook’s policies?

Which brings me to the question: is it wise to focus your marketing efforts primarily on social media?

I’m not advocating ignoring social media (of course). But realize this: you don’t control Facebook or Twitter or Google Plus. Your most important content should be on your own site, whether it’s in the form of blog posts, FAQs, a photo gallery, or video tutorials.

Here are five reasons why.

Continue reading 5 Risks of Relying on Social Media Marketing

How to Determine Which Social Media Channels You Should Use

FruitsAs a business-owner, you have a hundred things clamoring for your attention. But you also need to be on social media, to listen and talk to your customers and to influencers in your industry. Focusing on one or two channels will probably be more useful to you than creating profiles on many that you can’t keep up with.

The biggest factor that determines what social media you should focus on depends, of course, on where your customers are. But here are some other factors that might help you make the decision.

Facebook

If you’re a B2C business, you probably can’t afford to ignore Facebook. Facebook has a huge user base, and it’s where everyone hangs out — teenagers, office workers, stay-at-home parents, freelancers, grandparents. So you should seriously consider having an active Facebook page if:

Continue reading How to Determine Which Social Media Channels You Should Use

Social Media Marketing for Restaurants and Content: Interview with Sahil Khan of the Tossed Salad

We recently met up with Sahil Khan, whose online lifestyle magazine, the Tossed Salad, has a dedicated following. Sahil is also very active on Twitter, and he has been successful in helping restaurants use social media effectively. But hold on — you can listen to the details in his own words in the video below.

And if you’d rather read than watch, the transcript is below. My questions and comments are in bold.

Continue reading Social Media Marketing for Restaurants and Content: Interview with Sahil Khan of the Tossed Salad

Small Business Marketing: Interview with Anita Campbell of Small Business Trends

Anita Campbell of Small Business TrendsAnita Campbell is the Founder and CEO of Small Business Trends, a popular U.S.-based site for small business advice. Small Business Trends has been mentioned in the Wall Street Journal, MSNBC, and the New York Times, and Anita herself is a popular writer and speaker and is on several advisory boards. She talks to us about content creation, content monetization, and entrepreneurship.

My questions and comments are in bold.

Tell us a bit about Small Business Trends – I read you started it as a version of an email newsletter? Who was your first audience? Continue reading Small Business Marketing: Interview with Anita Campbell of Small Business Trends

Why You Shouldn’t Use Social Media

Does every business have to be on social media?

I’ve heard the arguments: it’s too risky, it’s not profitable or measurable… It’s not necessary for your industry. None of these is usually true.

Today, I tell you the real reasons why you shouldn’t be on social media.

You don’t want to listen

Contrary to what most people think, social media is primarily about listening. It enables you to listen to what your customers or even competitors are saying about you. It lets you view conversations about your industry or your competitors. It tells you what people are thinking.

If you’re not interested in any of that, sure, stay off social media. (And don’t talk to your customers, either.)

Continue reading Why You Shouldn’t Use Social Media

Marketing to Women: Interview with Aparna Vedapuri Singh of Women’s Web

Aparna Vedapuri Singh is the Founder and Editor of Women’s Web, an online magazine for Indian women. (Full disclosure: I’ve known Aparna for years and I write a career column and the occasional book review for Women’s Web.)

Read on for Aparna’s experiences in and tips for entrepreneurship and marketing! (My comments and questions are in bold.)

Aparna Vedapuri Singh, the Founder and Editor of Women's Web
Picture credit: Bilat Singh Thongram

Tell us about Women’s Web – how did you come up with the idea for the site?

Women’s Web is a product that came about as a result of a need I felt existed in the market – and as with many entrepreneurs, beginning with a need I felt myself!

While women’s magazines are certainly not a new phenomenon in India, increasingly, there is such a sameness to them. Many women are interested in beauty, but why should the pursuit of beauty define us? Really, is better skin and anti-ageing all that there is to our lives? I wanted to read something better! I felt that there is a niche in the market for interesting, useful information and reads, directly relevant to our lives.

Continue reading Marketing to Women: Interview with Aparna Vedapuri Singh of Women’s Web

Spotlight: Congress’s Online Marketing Campaign for Gujarat Elections 2012

Gujarat (which is where I grew up, by the way) will have its assembly elections next month. I am no longer a registered voter there, but out of curiosity, I clicked on a banner ad for one of the political parties.

I am not going to talk politics here, but let’s look at how well they’ve executed this marketing campaign. Below are my tweets and comments about this campaign by the Indian National Congress, which is currently the main opposition party in Gujarat.

Continue reading Spotlight: Congress’s Online Marketing Campaign for Gujarat Elections 2012

Integrated Marketing Lessons from NH7 and Only Much Louder

Music in India has been mostly dominated by mainstream film music (Bollywood!) but in the last few years non-film music has acquired its own space and a lot of credit goes to Only Much Louder and NH7 for that. I’m impressed by how OML has created a powerful brand in NH7 through integrated marketing.

Personally, I am a big fan of NH7 and the NH7 Weekender music festival, so some level of  bias is expected :-). And on the other hand it also speaks to the effectiveness of their marketing and quality of their service and products — that is, music events. Let’s look at the website first.

First things first: The website

NH7-Website-Radio-At-The-Top

Continue reading Integrated Marketing Lessons from NH7 and Only Much Louder

The Opposite of Marketing: Keeping Your Product Attributes A Secret

Didn’t we say, don’t keep your customers guessing? Well, if that wasn’t clear enough, here is a story of how a company can make it very difficult for potential customers to understand its offering. SocialEdge is a product (or service?) by Infosys. In their words:

“Infosys SocialEdge provides a comprehensive way to engage with consumers, influence their purchase decisions and provide post-purchase assistance”.

Does that tell you what SocialEdge actually is or does? It doesn’t even explain how it’s “social”!

Below is a Twitter conversation I had about this yesterday. Continue reading The Opposite of Marketing: Keeping Your Product Attributes A Secret

Weekend Reads for Better Marketing: A Wide Assortment

Cheesecake with assorted fruits

With the five links below, you can learn about blogging, websites, advertising on social media, motivation, and sales. Let’s start!

Hubspot tells you how you (yes, you) can be a business blogger.

Copyblogger tells you how to set up a WordPress website in fifteen minutes. (Though really, if you’re new to this, I think it will take you at least half an hour. Or a couple of hours — speaking as someone who’s technically-challenged but got this website up and running, with a little help from the other guy.)

Continue reading Weekend Reads for Better Marketing: A Wide Assortment

Weekend Reads for Better Marketing: LinkedIn Endorsements and Twitter Follower Count

This seems to be Tools Week! Neil Patel shares ten mission-critical tools for every modern marketer. How many of these do you use? I use only two — IFTTT and Hello Bar. But I plan to start using Hootsuite and KISSmetrics soon — these are both very popular and recommended tools, and I’m hoping they’ll help us!

Rand Fishkin, Founder and CEO of SEOMoz, shares 24 things that he wished he had known “then” (at the beginning of his entrepreneurial journey. My favorite is, obviously, #10:

“Better marketing often trumps a better product. Invest in both.”

Lisa Barone shares seven rules for writing awesome content. The first, of course, is telling stories.

I hate LinkedIn’s new Endorsement feature — I think it makes it far too easy for people to endorse others and makes it somewhat of a popularity contest. But since it’s there, you might as well use it, and Social Media Examiner has tips.

This study of 36 million Twitter users finds that the number of followers you have directly correlates to how often you tweet. So, how many tweets have you sent out this week?

The Importance of Visuals, Examples, and Conversations in Marketing

Alice in Wonderland: "pictures or conversations"In the very first paragraph of Alice in Wonderland, Lewis Caroll writes:

“What is the use of a book,” thought Alice, “without pictures or conversation?”

When I first read that as a kid, I nodded in agreement. But it’s not just when writing stories for children that you need to think about pictures and conversations. Alice in Wonderland isn’t exactly a marketing textbook, but this is great advice for marketers!

Continue reading The Importance of Visuals, Examples, and Conversations in Marketing

Interview with Lisa Barone, Small-Business Marketing Expert

Lisa BaroneIf you’ve been reading me for a while, you know Lisa Barone is my favorite marketing guru — she gets quoted in most of my weekend reading posts! So I’m tremendously excited to bring you this interview with Lisa Barone, internet marketer, popular blogger, witty tweeter, fabulous inspiration, and very very nice person!

In true Lisa style, she opens up about her work, marketing in general, and advice she has for small businesses.

Let’s get to it! My questions and comments are in bold.

So, why Overit?

Continue reading Interview with Lisa Barone, Small-Business Marketing Expert

Marketing Reading: Memorable and Bad Content

Did you know you can now display cover photos on Twitter? HubSpot has a handy guide on how to use this feature. I’m going to update ours next week, and you should too!

Have you tested your email unsubscribe process lately? Do this next week!

Stop trying to create great content: create memorable content instead.

I love the comments on my post on Search Engine People about bad content ruining it for the rest of us. Especially: Continue reading Marketing Reading: Memorable and Bad Content