Tag Archives: Twitter

Marketing for Food Businesses: Jennifer Lewis of Small Food Business

Jennifer Lewis of Small Food BusinessJennifer Lewis voyaged into entrepreneurship with her own food business, and now helps other food businesses become successful. Her site, smallfoodbiz.com, has lots of resources and advice for artisan food entrepreneurs. She tells us about the specific challenges of running a small food business, her favorite social media platform, and more.

My questions are in bold.

How is starting a food business different from other forms of entrepreneurship? What peculiar challenges does a small food business-owner face?

People tend to come into the food world because they’re driven by passion for the items they make but they can face an uphill battle getting their products to market because of the numerous regulations that are specific to the food industry. This can be anything from health code permits to labeling regulations. It’s a complex world and one that’s very different from other types of entrepreneurial ventures.

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How to Schedule Tweets using Twitter

Twitter announced its new scheduling feature yesterday. This has been expected for a while now, more so because of Twitter’s IPO and the need to project Twitter as a sophisticated advertising platform. Twitter’s official announcement says:

Starting today, all marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance. These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience.

Twitter’s focus on advertising becomes obvious when you see that scheduling option is implemented as part of ads.twitter.com and not in the core twitter.com UI. But don’t worry, you can schedule tweets even if you are not advertising on Twitter. Here’s how:

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Monday Marketing Mash-up: Social Media Profile Cover Photos

Managing your brand’s presence on so many different social channels can be a pain, and one of the annoying aspects of it is getting the right cover photos for each one. Facebook, Twitter, LinkedIn, Google+ — all have different guidelines for what the cover photo size should be.

Here is a list of official and unofficial references that will give you cover and profile picture specification for all social networks:

1. Facebook

The cover photo of your Facebook page is very important: not only is it featured on your page, it is also prominently displayed in the user’s newsfeed when your page is recommended (paid or otherwise) by Facebook. Facebook’s official guidelines give very little detail but this page covers all you need to know.

Faceboook Cover Photo Guidelines

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Twitter Analytics: A Quick Review

Have you got your Twitter Analytics yet? I’m pleased we finally get some stats on Twitter (but you still need to create an ad account, even if you don’t run the ads). But it seems like too little way too late, especially with all the tools that provide Twitter stats already.

If you have already created a Twitter ads account, go to analytics.twitter.com. Click on Analytics on the top menu.

You get three pages: Timeline activity, Followers, and Websites.

Timeline Activity

First, you get this graph that shows your mentions, follows, and unfollows. That’s great, except… the graph is frustratingly difficult to read and make sense of.
Twitter Analytics graph: mentions, follows, and unfollows Continue reading

How to Use Twitter for Business on 15 Minutes A Day

Think you don’t have enough time for Twitter? If you have 15 minutes in the day, you can do this.

Day 1: Sign up and create your profile

Photo credit: HubSpot
Photo credit: HubSpot

Choose a username that is as close to your name or your business name as possible and is easy to remember. For example, we didn’t get “markitty,” so we got “markittyapp”.

Make your profile description interesting and snappy. Don’t just copy your boilerplate company description. Make it clear what your business is about or what you stand for; people should be able to look at this and figure out what you tweet about and whether to follow you.

Ours is:

Specific marketing tips and insights on the product, general marketing advice on the blog. Managed by @Unmana and @NileshBhojani.

Done? That’s it for today.

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The Beginner’s Guide to Twitter for Business: Free Download

We have put together our most useful Twitter tips in The Beginner’s Guide to Using Twitter for Business. This includes:

  • Important Twitter features you should know
  • Who you should follow
  • Tools and tips to easily find relevant people on Twitter
  • How to use Twitter for business in 15 minutes a day: a step-by-step guide that tells you how to get started and keep going, in just 15 minutes every day
  • Twitter mistakes you should avoid
  • Tools and apps you can use to get more out of Twitter

Get all of this for free!

The Beginner's Guide to Twitter

Monday Marketing Mash-up: Forget Automation and Algorithms; Focus on People

If you have spent much time on the internet lately, especially on social media, you’re aware that the noise is increasing. It’s more and more difficult to find relevant messages because of all the content that is created. (And I know, we’re part of the problem.)

Rich Becker muses over where automation will take social media:

The platform shift from conversation to broadcast is a symptom of what marketers measure.

They measure actions (tweets, retweets, link clicks), which discourages dialogue. It discourages it because conversations are not valued on the action scale. It discourages it because the more organic conversations take place, the more marketers have to drown them out with frequency. And it discourages it because scalable actions require automation, which means the marketer isn’t participating.

Also:

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Using Markitty: Links You Share, with Referrals

Markitty’s Links You Shared table answers the question: which of the links you’re sharing on social media are getting you the best results?

As I wrote earlier, the table shows the performance of links you’ve shared on Facebook and Twitter. It includes the number of posts (in which you’ve shared that one link), impressions, likes, and stories for Facebook, and tweets, retweets, and favorites for Twitter.

Now we have expanded the Links You Shared table to include referrals from social media, Twitter, and Facebook. So if you shared a blog post link on Facebook or Twitter, you can not only see Facebook and Twitter stats for that link, you also get website referrals (from Facebook, Twitter, and all social media).

Markitty table:  Links you shared on Twitter and Facebook, with referrals to your website

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Five Ways to Find Relevant People to Follow on Twitter

A common question business-owners who use Twitter ask us is, “How do I find relevant people to follow?”

In my last post, I talked about who you should follow on Twitter: now let’s look at how to find these people.

1. Twitter Advanced Search

A useful but rarely used feature of Twitter is Advanced Search.

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Five Kinds of People You Should Follow on Twitter

Twitter is a tricky medium for small businesses. You will find a lot of people saying it’s a waste of time and enough people who swear by its benefits. You need to build your following, but when you start out you have to focus on following the right people.

Here is a quick guide on what kinds of people you should follow.

1. Customers – existing customers or people in your target customer group

You should follow your customers to see what they are talking about — what they are interested in, what products/service they like and what they are complaining about. Also this is a good way of letting them know that you are on Twitter. If they are interested in what you offer, they might even follow you back.

But don’t start selling to them on Twitter, not yet. Listen, engage and offer help but don’t be pushy.

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Marketing for a Publisher: Interview with Maegan Chadwick-Dobson of Tara Books

Maegan manages marketing and social media at Tara BooksWe haven’t done an interview in a while, and I’m especially pleased with this one because it focuses on an interesting industry: book publishing.

Maegan Chadwick-Dobson manages social media for Tara Books, an independent publisher based in India. Tara Books has an awesome Facebook page with lots of lovely photos of their books, events, and “the Book Building.” The Twitter account shares interesting info as well, and Maegan is behind it all! We asked her about social media, marketing to an international audience, and more.

My questions and comments are in bold.

You share a lot of interesting updates on Facebook. Do you keep a publishing calendar or just decide at the moment what you’re going to post today?

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5 Lessons for Social Media Marketing from Cricket (Yes, the Sport)

I was really excited to find a blog dedicated to social media and sports analogies. I have always been a cricket fan and even though I don’t watch all the games now, I still follow the updates.

This was originally published on that blog and if you are a sports fan you’ll find a lot of other interesting posts there.

I came across this blog a few weeks back and loved the idea of relating social media with sports. I don’t know how many of you follow or understand cricket but Brian agreed to publish this and I am hoping you will share your feedback in the comments. Even if you don’t like what I have here, do say ‘hi’ if you love Cricket or would like to learn more of it.

Comparing social media to a five-day long game of cricket seems a bit odd but that’s what I am going to do. There are so many similarities between the two that I had to limit myself to writing only from a batsman’s perspective. So here we go.

Social media is like test cricket
Originally uploaded to Flicker by fiverlocker

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Using Markitty: Links You Share on Twitter and Facebook

Update: We’ve made some changes to this table. 

I’m really excited about this new table on Markitty. It appears at the bottom of your Today page.

Markitty table: Links You Share on Twitter and Facebook

As the table heading says, these are the links you’ve shared on Facebook and Twitter  this month. We’ve put them all in one table and included the number of posts, impressions, likes, and stories for Facebook, and tweets, retweets, and favorites for Twitter.

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Twitter Mistakes Small Businesses Can’t Afford to Make

Twitter is a tricky medium to get right, and many, many brands make a few simple mistakes.

Not Following Anyone (or Following Too Few People)

Twitter is a social medium. If you’re not following anyone, that tells me you’re not interested in listening, only talking. If you’re a big brand with tens (or hundreds) of thousands of followers, you can get away with this, but small businesses can’t.

Not Tweeting

Listening’s necessary, but why are you on Twitter if you’re not tweeting?

"Official Twitter account" @Philips has no tweets

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Monday Marketing Mash-Up: Social Media News You Should Know

Social media changes: Facebook, LinkedIn, Twitter
They’re all beginning to look the same

Looks like all social media sites are making tons of changes. Here are some recent changes that affect small businesses.

Facebook has removed a number of features, including sponsored stories — which is great, because we’re all tired of those sponsored “your friend likes this page” updates. But I’m sad that they’re killing questions (though why not call them polls, Facebook)?

Here’s the announcement by Facebook and a nice explanatory post on HubSpot. What does this mean for businesses? Now you can’t waste money promoting what someone did on/to your page or content.

The other big Facebook change is the introduction of hashtags: this could really change the game for Facebook, by making search and discovery much easier. Marketers, start optimizing your Facebook posts!

Twitter’s adding analytics. This is really cool, but no idea when this will be rolled out to all users. For businesses, this is will help to see what tweets are working and whether you’re just wasting your time (even if you’re not using Markitty).

Twitter has started 2-step log-in verification, and so has LinkedIn.

Speaking of LinkedIn, you can now share media files in your updates, so start sharing those photos and presentations. LinkedIn also previously added the ability to add visual content to your profile (or page). 

With these updates and having added the ability to tag people, LinkedIn’s begun to look eerily like Facebook and Google Plus. And Facebook’s trying to be more like Twitter, earlier with timelines and now hashtags. Which begs the question: if they’re all the same, should we bother trying to be present on all of them or just focus on one? Or maybe automated cross-posting is the answer (please, no).

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Using Markitty: Daily Tips and Insights on Your “Today” Page

The daily recommendations are the most important part of Markitty. Your Markitty home page tells you exactly what you should be doing today.

We just redesigned the page to make this more obvious (and pretty). The Home page is now the Today page: as in, your things to do today.

This is how it looks.

Online marketing recommendations and tips

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Closing The Loop: Merging Online And Offline Marketing

You probably have a Facebook page for your business if you are a restaurant or an established retail business. How do you promote your page? How do you reach out to the same people online who are already coming to your physical store?

Most businesses rely on their customers (or prospects) to find them online and like their Facebook page or follow them on Twitter. But why not actively close this loop? Let’s look at examples of some businesses in Pune who are doing this.

1. apniChai asking their customers to like them on Facebook

apniChai is on Facebook

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Using Markitty: How to Sign up and Connect Your Accounts

We created this short video that shows you how to sign up for Markitty and connect your Facebook page, Twitter account, and Google Analytics account. (You need to be the Manager of your Facebook page and the Administrator of your Google Analytics account to connect them to Markitty.)

As you can see, you can sign up, connect your accounts, and start getting your recommendations from Markitty in three minutes flat!

Sign up now:

 

Using Markitty: Compare Tweets with Retweets and Mentions, and Your Followers to People You’re Following

Twitter offers users no stats at all, unlike most other social media sites. You can look at your followers and your total number of tweets from your home page (timeline), and click on the @ Connect button for recent retweets and mentions. But that’s it: you can’t see whether your follower count has increased from last week or last month (unless you’re using a separate method of keeping track); you have to count to see how many tweets you posted yesterday.

 Markitty’s Tweet Performance and Profile Performance graphs give you a quick glance at all of these for the last three weeks. The Tweet Performance graph compares your tweets each day with retweets you got and mentions of you by others.

Why compare tweets with retweets and mentions? Because common sense suggests that the more you tweet the more your mentions and retweets should increase (though not necessarily in the same day). If this isn’t happening, maybe you should look at the quality or relevance of your tweets.

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Marketing Reading for the Week: New Social Media Features You Should Use

We’re moving the weekly round-up to Monday, so you can read it as you start your week. This week, here are some social media updates you should know of.

Did you know that you can now tag (mention) people on LinkedIn the way you do on Facebook or Twitter? I’m so glad they finally rolled this out. Even Google Plus had this!

Facebook changed their guidelines to remove restrictions on using calls to action or contact info on cover photos. Now you can say “Buy Now”, “Like”, or “Call us!” in your cover photo if you want to.

Facebook also introduced threading of comments, so that replies are bunched together. In itself, this is a great idea, but people are complaining about the replies being ordered by popularity/relevance instead of in chronological order. If you are a Page owner, this might make your life a little more difficult.

Facebook announced changes to the news feed last month, which are being rolled out to users. This article gives you the five coolest changes: I especially like that mobile usability will improve and we’ll see more content in chronological order.

On to Twitter: the new Twitter cards (that allow you to add rich content in a tweet) have interesting features. For developers, the app card looks really cool. The Gallery card lets you include up to four images in the same tweet. Most interestingly for e-commerce businesses, you can embed product details right inside a tweet.

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