Marketing for Food Businesses: Jennifer Lewis of Small Food Business

Jennifer Lewis of Small Food BusinessJennifer Lewis voyaged into entrepreneurship with her own food business, and now helps other food businesses become successful. Her site, smallfoodbiz.com, has lots of resources and advice for artisan food entrepreneurs. She tells us about the specific challenges of running a small food business, her favorite social media platform, and more.

My questions are in bold.

How is starting a food business different from other forms of entrepreneurship? What peculiar challenges does a small food business-owner face?

People tend to come into the food world because they’re driven by passion for the items they make but they can face an uphill battle getting their products to market because of the numerous regulations that are specific to the food industry. This can be anything from health code permits to labeling regulations. It’s a complex world and one that’s very different from other types of entrepreneurial ventures.

Continue reading

How to Schedule Tweets using Twitter

Twitter announced its new scheduling feature yesterday. This has been expected for a while now, more so because of Twitter’s IPO and the need to project Twitter as a sophisticated advertising platform. Twitter’s official announcement says:

Starting today, all marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance. These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience.

Twitter’s focus on advertising becomes obvious when you see that scheduling option is implemented as part of ads.twitter.com and not in the core twitter.com UI. But don’t worry, you can schedule tweets even if you are not advertising on Twitter. Here’s how:

Continue reading

Monday Marketing Mash-up: Social Media Profile Cover Photos

Managing your brand’s presence on so many different social channels can be a pain, and one of the annoying aspects of it is getting the right cover photos for each one. Facebook, Twitter, LinkedIn, Google+ — all have different guidelines for what the cover photo size should be.

Here is a list of official and unofficial references that will give you cover and profile picture specification for all social networks:

1. Facebook

The cover photo of your Facebook page is very important: not only is it featured on your page, it is also prominently displayed in the user’s newsfeed when your page is recommended (paid or otherwise) by Facebook. Facebook’s official guidelines give very little detail but this page covers all you need to know.

Faceboook Cover Photo Guidelines

Continue reading

Twitter Analytics: A Quick Review

Have you got your Twitter Analytics yet? I’m pleased we finally get some stats on Twitter (but you still need to create an ad account, even if you don’t run the ads). But it seems like too little way too late, especially with all the tools that provide Twitter stats already.

If you have already created a Twitter ads account, go to analytics.twitter.com. Click on Analytics on the top menu.

You get three pages: Timeline activity, Followers, and Websites.

Timeline Activity

First, you get this graph that shows your mentions, follows, and unfollows. That’s great, except… the graph is frustratingly difficult to read and make sense of.
Twitter Analytics graph: mentions, follows, and unfollows Continue reading

How to Use Twitter for Business on 15 Minutes A Day

Think you don’t have enough time for Twitter? If you have 15 minutes in the day, you can do this.

Day 1: Sign up and create your profile

Photo credit: HubSpot

Photo credit: HubSpot

Choose a username that is as close to your name or your business name as possible and is easy to remember. For example, we didn’t get “markitty,” so we got “markittyapp”.

Make your profile description interesting and snappy. Don’t just copy your boilerplate company description. Make it clear what your business is about or what you stand for; people should be able to look at this and figure out what you tweet about and whether to follow you.

Ours is:

Specific marketing tips and insights on the product, general marketing advice on the blog. Managed by @Unmana and @NileshBhojani.

Done? That’s it for today.

Continue reading