A colleague asked me last week about advice for promotional products companies on blogging. Let’s look at how promotional products businesses use their blogs.
A Google search on [promotional products blog] gets us this. Good job, Inkhead! Especially as two of the other top search results are from ASI (a promo products industry association whose page with links to industry blogs shows up) and an industry magazine.
I do another quick search for recently updated blogs and we’re good to go.
I recently realized I’ve written a lot about blogging. Here are a few of my posts that might be useful to readers of this blog.
Why You Should Blog
This post compares blogging to other social media channels and tells you whether it’s right for you. Here’s what I think is most important:
Blog posts last better than most other social media posts: your older posts will continue to get you visits long after your tweets and Facebook posts have faded into oblivion.
Starting Your Blog
If you’re just starting out, this post explains six tips that I’ve found useful, including being regular and frequent, using relevant keywords, and improving usability on your blog.
Finding Blog Topics
What is content marketing — and why should you care?
“Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.”
For small businesses, content marketing is an excellent way of getting visible, getting found online, getting people to like you, and ultimately, increasing your sales.
There are two rules you should follow while coming up with topics for your content. The topic should:
- Be of interest to your audience, and
- Be related to your business.
Looks easy, but how do you actually do this? Continue reading