Tag Archives: social media

What Does Facebook’s Graph Search Mean for Your Business?

Facebook announced its new feature, Graph Search, on January 15.  But what does this mean for your business? Don’t worry, we’ve got you covered. Just read on.

Graph Search is…

Facebook’s new search feature that allows you to search for information based on what you or your friends have liked, and what local businesses near you are offering. This social search feature is powered by Facebook’s partnership with Microsoft Bing.

Graph Search is not…

It’s not a replacement for Google search, as the primary objective of Graph Search is to provide personalized search results based on your and your friend’s interests and recent activities.

What does it mean for Facebook users?

Continue reading What Does Facebook’s Graph Search Mean for Your Business?

How To: Get Started With Twitter

Are you new to Twitter? Do you keep feeling you’re missing out by not being on it but aren’t sure how to start? This post tells you what common Twitter terms mean, and how you can make use of Twitter features.

The Basics

  • Your “Twitter handle” is your Twitter username.
  • When you tweet, it shows up on the Twitter timeline of everyone who is following you.
  • Tweets of people you are following will show up on timeline in chronological order. Most of the time you will only see the last 30-40 tweets and earlier ones will be ignored.
  • So, tweet at times when more of your followers are likely to be online.
  • If someone is not following you, they can still come to your profile and see all your tweets (unless your profile is private).
  • You can add links or upload photos and use them in your tweets.

Continue reading How To: Get Started With Twitter

Career Blogger: Interview with Alison Green, Blogger of Ask A Manager

Alison Green, blogger at Ask A ManagerAlison Green is the blogger at Ask A Manager, a popular site that answers questions related to work and careers. I have read Alison’s blog for a couple of years now, and am amazed not only at how she manages to be insightful day in and day out for so many people who write in with questions, but also at how she has nurtured her community — read any of the comments sections to see how much helpful advice commenters usually offer on the blog.

Alison doesn’t have a background in HR — as one comment on her blog from an employee she had managed attested, she is just an exceptionally good manager who is sharing her perspective to help others navigate tricky issues of politics and performance at work.

She talks to us about how her part-time blog turned into her full-time career! Read on.

Continue reading Career Blogger: Interview with Alison Green, Blogger of Ask A Manager

Customize Your Facebook Page URL in Three Easy Steps

Do you have a custom (“vanity”) URL set up for their Facebook page? That is, is your Facebook page URL something like www.facebook.com/username or is it more like www.facebook.com/pages/page-name/16rstringofnumbers64?

It only takes a minute and it makes your page look so much better (and gives you a shorter, nicer URL to share), so if you haven’t set it up yet, do it right now.

Step one: Click on Edit Facebook Page and then on Update Page Info.

Go to your Facebook page. If you are an admin of the page, you will see an “Edit Page” button. Click on that to release the dropdown menu, and then click on the menu item “Update Page Info.” Edit Facebook page Continue reading Customize Your Facebook Page URL in Three Easy Steps

Weekend Reads for Better Marketing: Graphics, Profits, Culture

This week’s round-up is a mish-mash of different topics, which explains the wacky title.

Assorted vegetables -- or topics!
Profitability, graphics, culture, marketing — I’m measuring you out some of each

Not a graphic designer? HubSpot has this great guide on creating graphics with PowerPoint. I don’t know about you, but I’m going to try some of those!

Neil Patel shares these 7 lessons he learned from launching 5 products. If you’re a product startup, read this.

This is an old post, but read it anyway: Mashable lays out 10 Facebook marketing mistakes to avoid.

I’m so excited Lisa Barone is blogging again. Check out her advice on the 5 actions you should take for a profitable 2013.

Rand Fishkin explains what company culture really is, as opposed to what the term is commonly supposed to mean. Every startup founder should learn the difference.

Marketing for Tech Products: Interview with Rand Fishkin of SEOmoz

Rand FishkinRand Fishkin is the CEO and Co-founder of SEOmoz, one of the most well-known and respected internet marketing companies. He’s been in Businessweek’s 30 under 30, and has got tons of press coverage for himself and SEOmoz.

He talked to us about community-building, products vs. services, and more! Read on.

SEOmoz got started after you joined your mom’s (Gillian Muessig, Co-founder of SEOmoz) marketing business… How did you decide to focus on SEO?

Continue reading Marketing for Tech Products: Interview with Rand Fishkin of SEOmoz

13 Marketing and Small-Business Blogs for 2013

Lights

Instead of our regular Weekend Reading post, today we have for you a round-up of the marketing sites and blogs you should read, recommended by the marketing experts and entrepreneurs we have interviewed in 2012.

Read on for the 13 blogs you should follow in 2013.

Continue reading 13 Marketing and Small-Business Blogs for 2013

Our Best Posts of 2012

New Year fireworks

started this blog nearly two years ago, when I wanted a space to put down my thoughts about marketing. Better Marketing wasn’t a business then — it wasn’t even the blog name.

It’s this year, after we started as a business, that we actually started writing regularly — and this is the 60th post of the year.

We would like to end the year by spotlighting both our most popular posts — that is, the ones you readers liked best — as well as my favorite posts.

Continue reading Our Best Posts of 2012

Tech Marketing: Interview with Bhaskar Sarma, B2B Marketing Consultant

Bhaskar Sarma, B2B CopywriterBhaskar Sarma of Pixels and Clicks is a copywriter specializing in B2B technology businesses. He is also a fantasy fan, judging by his marketing blog posts that reference Tolkien and Dr. Who. He talks to us about copywriting and social media for B2B.

My questions and comments are in bold.

How and why did you become a consultant?

I came into consulting and copywriting through a pretty roundabout fashion. Before my current gig and after getting my BE in computer engineering I was a tech journalist, an infosec consultant and a volunteer with a non-profit running schools in remote mountain villages near Mussorie. I decided not to get back into the corporate rat race and opted to work for myself, travel when I want and choose my own clients and projects.

Continue reading Tech Marketing: Interview with Bhaskar Sarma, B2B Marketing Consultant

5 Risks of Relying on Social Media Marketing

The recent brouhaha over Instragram’s policy changes brings into sharp relief the fact that marketing on social media entails a lot of dependence on the social media sites. Instagram’s users might not be in trouble right now, but do you remember the last cries of outrage over changes in Facebook’s policies?

Which brings me to the question: is it wise to focus your marketing efforts primarily on social media?

I’m not advocating ignoring social media (of course). But realize this: you don’t control Facebook or Twitter or Google Plus. Your most important content should be on your own site, whether it’s in the form of blog posts, FAQs, a photo gallery, or video tutorials.

Here are five reasons why.

Continue reading 5 Risks of Relying on Social Media Marketing

How to Determine Which Social Media Channels You Should Use

FruitsAs a business-owner, you have a hundred things clamoring for your attention. But you also need to be on social media, to listen and talk to your customers and to influencers in your industry. Focusing on one or two channels will probably be more useful to you than creating profiles on many that you can’t keep up with.

The biggest factor that determines what social media you should focus on depends, of course, on where your customers are. But here are some other factors that might help you make the decision.

Facebook

If you’re a B2C business, you probably can’t afford to ignore Facebook. Facebook has a huge user base, and it’s where everyone hangs out — teenagers, office workers, stay-at-home parents, freelancers, grandparents. So you should seriously consider having an active Facebook page if:

Continue reading How to Determine Which Social Media Channels You Should Use

Weekend Reads for Better Marketing: Productivity and Content

We use Trello to manage our tasks, and this post gives you a lovely breakdown of why and how you should use it. And it’s free!

Here are six writing tips from Roald Dahl, via Copyblogger.

Copyblogger also breaks down Facebook’s EdgeRank and tells you what you should be doing for more engagement. Tl;DR? Keep trying different things to engage your audience (as Sahil Khan says here).

Create better landing pages with these tips from Hubspot: we especially like the last one!

Rand Fishkin ponders how you can get the best out of your employees.

And lastly, I loved this article about productivity myths. Now I can continue to not get up early or sort my emails properly without feeling guilty!

Social Media Marketing for Restaurants and Content: Interview with Sahil Khan of the Tossed Salad

We recently met up with Sahil Khan, whose online lifestyle magazine, the Tossed Salad, has a dedicated following. Sahil is also very active on Twitter, and he has been successful in helping restaurants use social media effectively. But hold on — you can listen to the details in his own words in the video below.

And if you’d rather read than watch, the transcript is below. My questions and comments are in bold.

Continue reading Social Media Marketing for Restaurants and Content: Interview with Sahil Khan of the Tossed Salad

Small Business Marketing: Interview with Anita Campbell of Small Business Trends

Anita Campbell of Small Business TrendsAnita Campbell is the Founder and CEO of Small Business Trends, a popular U.S.-based site for small business advice. Small Business Trends has been mentioned in the Wall Street Journal, MSNBC, and the New York Times, and Anita herself is a popular writer and speaker and is on several advisory boards. She talks to us about content creation, content monetization, and entrepreneurship.

My questions and comments are in bold.

Tell us a bit about Small Business Trends – I read you started it as a version of an email newsletter? Who was your first audience? Continue reading Small Business Marketing: Interview with Anita Campbell of Small Business Trends

Why You Shouldn’t Use Social Media

Does every business have to be on social media?

I’ve heard the arguments: it’s too risky, it’s not profitable or measurable… It’s not necessary for your industry. None of these is usually true.

Today, I tell you the real reasons why you shouldn’t be on social media.

You don’t want to listen

Contrary to what most people think, social media is primarily about listening. It enables you to listen to what your customers or even competitors are saying about you. It lets you view conversations about your industry or your competitors. It tells you what people are thinking.

If you’re not interested in any of that, sure, stay off social media. (And don’t talk to your customers, either.)

Continue reading Why You Shouldn’t Use Social Media

Weekend Reads for Better Marketing: Do This Now

This week’s reads are all about tips you should start following right away or mistakes you need to avoid. Get on these right away so you don’t lose opportunities!

This is something we have found too: everyone wants to help you. As usual, Joel Gascoigne dispenses excellent and inspiring advice to entrepreneurs.

The KISSmetrics blog lays out seven critical errors made by e-commerce websites. Make sure you’re not making any!

Are you optimizing your images for search? If not, start now!

A study of smartphone and tablet users in the U.S. found some interesting results with regard to mobile searches for restaurants:

Continue reading Weekend Reads for Better Marketing: Do This Now

Marketing Lessons from a Professional Photographer

We recently talked to a professional photographer who is also a friend, about his marketing needs and challenges. Meeting Mehul brought home one of the biggest reasons why we wanted to dive into consulting with small business owners: there is so much we can learn from them.

Here are some of the marketing lessons we — and maybe you as well — can learn from Mehul.

Indian wedding photography: grains of rice

Continue reading Marketing Lessons from a Professional Photographer

Spotlight: Congress’s Online Marketing Campaign for Gujarat Elections 2012

Gujarat (which is where I grew up, by the way) will have its assembly elections next month. I am no longer a registered voter there, but out of curiosity, I clicked on a banner ad for one of the political parties.

I am not going to talk politics here, but let’s look at how well they’ve executed this marketing campaign. Below are my tweets and comments about this campaign by the Indian National Congress, which is currently the main opposition party in Gujarat.

Continue reading Spotlight: Congress’s Online Marketing Campaign for Gujarat Elections 2012

Integrated Marketing Lessons from NH7 and Only Much Louder

Music in India has been mostly dominated by mainstream film music (Bollywood!) but in the last few years non-film music has acquired its own space and a lot of credit goes to Only Much Louder and NH7 for that. I’m impressed by how OML has created a powerful brand in NH7 through integrated marketing.

Personally, I am a big fan of NH7 and the NH7 Weekender music festival, so some level of  bias is expected :-). And on the other hand it also speaks to the effectiveness of their marketing and quality of their service and products — that is, music events. Let’s look at the website first.

First things first: The website

NH7-Website-Radio-At-The-Top

Continue reading Integrated Marketing Lessons from NH7 and Only Much Louder

Marketing a Style Blog: Interview with Sally McGraw of Already Pretty

I’m thrilled to present our first podcast, an interview with style blogger Sally McGraw. Click on the player to listen to the interview or read the transcript below! (My questions and comments are in bold.)

Sally McGraw, savvy businessperson

Hey, everyone! This is Unmana from Better Marketing. Today we’re talking to Sally McGraw of the style and body image blog AlreadyPretty.com.

I’ve been reading Sally’s blog for several years, uh, since way back when she was just another blogger with a day job, and now she manages her own thriving business. She’s here to tell you how she did it, and how you can, too.

Sally?

Yes!

So, um, tell us a little about your journey — about the blog and about the business?

Continue reading Marketing a Style Blog: Interview with Sally McGraw of Already Pretty