On a broad level, marketing is mostly common sense. You figure out who are the best people to buy what you’re selling, try to catch their attention, and persuade them to buy from you. It’s when you get to the details that it becomes tricky.
Okay, so I created a Twitter account. What should I do next? Should I post photos on Facebook or links to articles I like? Why aren’t visitors to my site buying?
We have a few slots open for the second session, so if you want to come, apply here. Participants who haven’t attended either the first or the second session will not be invited to the third. You won’t get much out of just the third workshop without the context of at least one of the other two.
Buffer is one of my favorite tools, but it’s not just the application itself I like, it’s the company. So well, let me count the ways.
Simple App That Focuses on One Benefit
I love how simple and easy Buffer is to use (in fact, I liked the earlier interface even better, because it was more simple). I’ve tried a few social media scheduling tools, but this is the only one I stuck with.
One click on the text box, type in or paste your tweet, and you’re done.
Ann Handley is the Chief Content Officer of Marketing Profs, one of the most popular sites for marketing advice (and responsible for some of my marketing education!). She has been cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers. She is also the co-author of the best-selling book on content marketing, Content Rules.
Ann talks to us about marketing and content. My questions and comments are in bold.
Tell us about how you got involved with Marketing Profs.
Alison Green is the blogger at Ask A Manager, a popular site that answers questions related to work and careers. I have read Alison’s blog for a couple of years now, and am amazed not only at how she manages to be insightful day in and day out for so many people who write in with questions, but also at how she has nurtured her community — read any of the comments sections to see how much helpful advice commenters usually offer on the blog.
Alison doesn’t have a background in HR — as one comment on her blog from an employee she had managed attested, she is just an exceptionally good manager who is sharing her perspective to help others navigate tricky issues of politics and performance at work.
She talks to us about how her part-time blog turned into her full-time career! Read on.
In the last six months, I’ve reviewed over 30 business websites with a view to helping these businesses figure out how they can make their marketing more effective. Especially if you are a small services business — you provide software development services, or you’re a trainer or consultant or plumber — it can be difficult to figure out what goes on your website. Especially if you’re a consultant or freelancer, where does your personality end and your business begin?
Today I’m gonna help you figure out the five most essential pieces of information you need to provide on your website.
Rand Fishkin is the CEO and Co-founder of SEOmoz, one of the most well-known and respected internet marketing companies. He’s been in Businessweek’s 30 under 30, and has got tons of press coverage for himself and SEOmoz.
He talked to us about community-building, products vs. services, and more! Read on.
SEOmoz got started after you joined your mom’s (Gillian Muessig, Co-founder of SEOmoz) marketing business… How did you decide to focus on SEO?
Bhaskar Sarma of Pixels and Clicks is a copywriter specializing in B2B technology businesses. He is also a fantasy fan, judging by his marketing blog posts that reference Tolkien and Dr. Who. He talks to us about copywriting and social media for B2B.
My questions and comments are in bold.
How and why did you become a consultant?
I came into consulting and copywriting through a pretty roundabout fashion. Before my current gig and after getting my BE in computer engineering I was a tech journalist, an infosec consultant and a volunteer with a non-profit running schools in remote mountain villages near Mussorie. I decided not to get back into the corporate rat race and opted to work for myself, travel when I want and choose my own clients and projects.
As a business-owner, you have a hundred things clamoring for your attention. But you also need to be on social media, to listen and talk to your customers and to influencers in your industry. Focusing on one or two channels will probably be more useful to you than creating profiles on many that you can’t keep up with.
The biggest factor that determines what social media you should focus on depends, of course, on where your customers are. But here are some other factors that might help you make the decision.
If you’re a B2C business, you probably can’t afford to ignore Facebook. Facebook has a huge user base, and it’s where everyone hangs out — teenagers, office workers, stay-at-home parents, freelancers, grandparents. So you should seriously consider having an active Facebook page if:
We recently met up with Sahil Khan, whose online lifestyle magazine, the Tossed Salad, has a dedicated following. Sahil is also very active on Twitter, and he has been successful in helping restaurants use social media effectively. But hold on — you can listen to the details in his own words in the video below.
And if you’d rather read than watch, the transcript is below. My questions and comments are in bold.
Anita Campbell is the Founder and CEO of Small Business Trends, a popular U.S.-based site for small business advice. Small Business Trends has been mentioned in the Wall Street Journal, MSNBC, and the New York Times, and Anita herself is a popular writer and speaker and is on several advisory boards. She talks to us about content creation, content monetization, and entrepreneurship.
Read on for Aparna’s experiences in and tips for entrepreneurship and marketing! (My comments and questions are in bold.)
Tell us about Women’s Web – how did you come up with the idea for the site?
Women’s Web is a product that came about as a result of a need I felt existed in the market – and as with many entrepreneurs, beginning with a need I felt myself!
While women’s magazines are certainly not a new phenomenon in India, increasingly, there is such a sameness to them. Many women are interested in beauty, but why should the pursuit of beauty define us? Really, is better skin and anti-ageing all that there is to our lives? I wanted to read something better! I felt that there is a niche in the market for interesting, useful information and reads, directly relevant to our lives.
We’re offering free consulting services to start-ups in Pune. Every Thursday, we sit at a local cafe and meet at least one entrepreneur. We talk for a couple of hours about their business and help them map out a marketing strategy or suggest things they could improve.
We started last week and met two businesses – and we received so many inquiries that we’re booked up through December!
I’m thrilled to present our first podcast, an interview with style blogger Sally McGraw. Click on the player to listen to the interview or read the transcript below! (My questions and comments are in bold.)
Hey, everyone! This is Unmana from Better Marketing. Today we’re talking to Sally McGraw of the style and body image blog AlreadyPretty.com.
I’ve been reading Sally’s blog for several years, uh, since way back when she was just another blogger with a day job, and now she manages her own thriving business. She’s here to tell you how she did it, and how you can, too.
So, um, tell us a little about your journey — about the blog and about the business?