They’re all beginning to look the same
Looks like all social media sites are making tons of changes. Here are some recent changes that affect small businesses.
Facebook has removed a number of features, including sponsored stories — which is great, because we’re all tired of those sponsored “your friend likes this page” updates. But I’m sad that they’re killing questions (though why not call them polls, Facebook)?
Here’s the announcement by Facebook and a nice explanatory post on HubSpot. What does this mean for businesses? Now you can’t waste money promoting what someone did on/to your page or content.
The other big Facebook change is the introduction of hashtags: this could really change the game for Facebook, by making search and discovery much easier. Marketers, start optimizing your Facebook posts!
Twitter’s adding analytics. This is really cool, but no idea when this will be rolled out to all users. For businesses, this is will help to see what tweets are working and whether you’re just wasting your time (even if you’re not using Markitty).
Twitter has started 2-step log-in verification, and so has LinkedIn.
Speaking of LinkedIn, you can now share media files in your updates, so start sharing those photos and presentations. LinkedIn also previously added the ability to add visual content to your profile (or page).
With these updates and having added the ability to tag people, LinkedIn’s begun to look eerily like Facebook and Google Plus. And Facebook’s trying to be more like Twitter, earlier with timelines and now hashtags. Which begs the question: if they’re all the same, should we bother trying to be present on all of them or just focus on one? Or maybe automated cross-posting is the answer (please, no).