Yesterday Google officially launched its new tool, AdWords Keyword Planner, to help create better AdWords campaigns. Keyword Planner will replace our favorite Google Keyword Tool and AdWords Traffic Estimator.
You should learn to use this tool even if you never used Keyword Tool or Traffic Estimator and do not plan to use Google ads. Understanding search terms is important because that tells you what words your potential customers use to describe yours and similar businesses so that you can tweak your marketing and sales content accordingly.
Today, we’re going to talk about your website and SEO and all that fun stuff (that makes you want to pull your hair out if you — like me — aren’t much of a techie). This is going to be rough, so fasten your seatbelts!
Second: are you using meta tags correctly? Do you have good descriptive tags for your content, that will help users understand what your site is about (and hopefully, push you higher up search results as well)?
Facebook’s new search feature that allows you to search for information based on what you or your friends have liked, and what local businesses near you are offering. This social search feature is powered by Facebook’s partnership with Microsoft Bing.
Graph Search is not…
It’s not a replacement for Google search, as the primary objective of Graph Search is to provide personalized search results based on your and your friend’s interests and recent activities.
Rand Fishkin is the CEO and Co-founder of SEOmoz, one of the most well-known and respected internet marketing companies. He’s been in Businessweek’s 30 under 30, and has got tons of press coverage for himself and SEOmoz.
He talked to us about community-building, products vs. services, and more! Read on.
SEOmoz got started after you joined your mom’s (Gillian Muessig, Co-founder of SEOmoz) marketing business… How did you decide to focus on SEO?
Besides teaching English as a Second Language at the French Centre de Langues Internationales Charpentier (CLIC), I had taken up building and promoting websites. Much of my informal SEO education came from discussions on the Cre8asite Forums (recently bought by Jim Boykin) with brilliant people like Ammon Johns, Kim Krause, and Stockbridge Truslow – to name but a few.
Happy Friday! This week, we have tips on using content for your business, making your posts more search-friendly and having your author information show up, starting out with Twitter ads, and working remotely. Let’s dive in!