On Saturday, we conducted the second of a three-session workshop on marketing for small-business owners for members of the Pune Open Coffee Club.
We talked about setting marketing objectives based on the business challenges you are facing, and how marketing can — and should! — help not only with getting the word out about your business, but nurturing your followers and leads till they become customers, and nurturing customers and encouraging them to stay with you.
I thoroughly enjoyed the discussions we had: and if you were there, thank you for being an active participant! And here’s the presentation.