Likes and retweets are all very well, but what you really want is conversions: someone signing up to your newsletter, filling up your lead form, or buying your product. This week, let’s work on improving conversions.
Neil Patel offers copywriting tips that will increase your conversions. The first few are great copywriting tips for any piece of writing: focus on benefits (i.e., the reader, not you), format your text, use images, and so on. But there are some less obvious tips in there too.
The Fourth of July is the American Independence Day. If you’re marketing to customers in the U.S., don’t miss this opportunity of doing a special promotion or marketing message. I’ve put together some ideas from other bloggers.
In our interview series, we asked marketers and entrepreneurs we admire about their marketing practices. One question I asked most people was about metrics: what metrics do they measure or think are most important for small businesses should measure?
If your website is also your product (content sites like Ask A Manager and YourStory, product startups like AppSurfer, e-commerce sites), website metrics are of paramount importance.
Pricing’s something many of us struggle with, and is a really important part of marketing strategy. And it’s something I’ve been thinking about as we move closer to a paid plan for Markitty. So here are a few interesting posts that talk about how you should price your product.
Customers like options they can compare, even if they’re similar
We talked about setting marketing objectives based on the business challenges you are facing, and how marketing can — and should! — help not only with getting the word out about your business, but nurturing your followers and leads till they become customers, and nurturing customers and encouraging them to stay with you.
I thoroughly enjoyed the discussions we had: and if you were there, thank you for being an active participant! And here’s the presentation.
When I first knew Ed Steinberg, he was the head of human resources at the company I was then working at. Since then, he’s gone on to do interesting things, becoming LinkedIn’s first Relationship Manager and working there for several years before moving on to training other sales people on using LinkedIn effectively.
I asked Ed for tips on using LinkedIn that small businesses can use. Read on! My questions and comments are in bold.
Let’s start by talking about you: tell us about how you landed up in LinkedIn and what your role has been.
I worked in Human Resources for a long time, 15 years or so. My primary responsibility was hiring. I realized that referral hires made the best hires and helped grow a company from 4 employees to over 500 people. I had opened up offices on 3 continents and hired a tremendous group of employees.
While working as Global Head of HR at StarCite, a LinkedIn rep came to my office to sell me Corporate Solutions. When I realized what it was, I saw that this was a large extension around the concept of referral hiring that had worked so well for me. It made perfect sense!
We recently met up with Sahil Khan, whose online lifestyle magazine, the Tossed Salad, has a dedicated following. Sahil is also very active on Twitter, and he has been successful in helping restaurants use social media effectively. But hold on — you can listen to the details in his own words in the video below.
And if you’d rather read than watch, the transcript is below. My questions and comments are in bold.