Tag Archives: sales

Presentation: Measuring Marketing Performance

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On Saturday, we conducted the second of a three-session workshop on marketing for small-business owners for members of the Pune Open Coffee Club.

Unmana presenting at Marketing Measurement workshop for entrepreneurs

We talked about setting marketing objectives based on the business challenges you are facing, and how marketing can — and should! — help not only with getting the word out about your business, but nurturing your followers and leads till they become customers, and nurturing customers and encouraging them to stay with you.

I thoroughly enjoyed the discussions we had: and if you were there, thank you for being an active participant! And here’s the presentation.

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Interview with Ed Steinberg, Expert on LinkedIn for Businesses

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Edward_SteinbergWhen I first knew Ed Steinberg, he was the head of human resources at the company I was then working at. Since then, he’s gone on to do interesting things, becoming LinkedIn’s first Relationship Manager and working there for several years before moving on to training other sales people on using LinkedIn effectively.

I asked Ed for tips on using LinkedIn that small businesses can use. Read on! My questions and comments are in bold.

Let’s start by talking about you: tell us about how you landed up in LinkedIn and what your role has been.

I worked in Human Resources for a long time, 15 years or so. My primary responsibility was hiring. I realized that referral hires made the best hires and helped grow a company from 4 employees to over 500 people. I had opened up offices on 3 continents and hired a tremendous group of employees.

While working as Global Head of HR at StarCite, a LinkedIn rep came to my office to sell me Corporate Solutions. When I realized what it was, I saw that this was a large extension around the concept of referral hiring that had worked so well for me. It made perfect sense!

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Weekend Reads for Better Marketing: Twitter for CEOs

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Remove the mask and reveal yourself on social media

Time to remove the mask and reveal yourself on social media

This week, I want to tell you all about Twitter. If you’re a startup founder or a business leader, you should be using Twitter.

This article about top companies’ CEOs in Australia and their low use of Twitter explains why:

By deliberately avoiding Twitter, CEOs are shutting themselves off from engagement with a range of stakeholders including customers, staff and shareholders.

The Wall Street Journal has also discussed what seems to be top executives’ “fear” of Twitter.

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Weekend Reads for Better Marketing: Sales and SEO

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Little girl with make-up and rollers

This is about how fake I feel if I try to sell

Vijay Anand, the founder of the Startup Center and a well-known name in the Indian startup space, answers the question, “What will it take to build 1.000 Startups in a year?”

Tech columnist Farhad Manjoo writes about Facebook’s Graph Search (which Nilesh wrote about here).

You’ll immediately notice Facebook search’s amazing user interface and flexibility. You’ll also spot one glaring problem: The search results aren’t that good.

…

After just a few queries, I started asking the engine for more and more complicated things, just to see if it could keep up… It didn’t have any trouble.

I can’t wait to try it myself, though apparently Facebook is rolling it out “very slowly.”

Are you making these 9 mistakes on LinkedIn?

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Interview with Sahil Khan, Social Media Expert and Founder of the Tossed Salad

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We recently met up with Sahil Khan, whose online lifestyle magazine, the Tossed Salad, has a dedicated following. Sahil is also very active on Twitter, and he has been successful in helping restaurants use social media effectively. But hold on — you can listen to the details in his own words in the video below.

And if you’d rather read than watch, the transcript is below. My questions and comments are in bold.

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Weekend Reads for Better Marketing: Website and Social Media

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Do people really think content marketers don’t care about sales? This and other myths here.

Outspoken Media has an easy, excellent guide to link-building in 15 minutes a day.

And here are a few quick ways to improve your website’s usability.

If you aren’t using photos on Facebook yet, here’s more evidence to convince you: photos get 53% more likes.

Here’s another blog post laying out why LinkedIn’s Endorsement feature is awful.

Have a great weekend, and make your marketing better next week!

Weekend Reads for Better Marketing: A Wide Assortment

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Cheesecake with assorted fruits

With the five links below, you can learn about blogging, websites, advertising on social media, motivation, and sales. Let’s start!

Hubspot tells you how you (yes, you) can be a business blogger.

Copyblogger tells you how to set up a WordPress website in fifteen minutes. (Though really, if you’re new to this, I think it will take you at least half an hour. Or a couple of hours — speaking as someone who’s technically-challenged but got this website up and running, with a little help from the other guy.)

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