Monthly Marketing Mash-up: Retail, Infographics, and B2B

Since we aren’t doing a weekly marketing links round-up anymore, I’m going to try and put together interesting marketing stuff I find once in a while (as you can see from the title, I’m shooting for once a month).

So here goes.

I found this article about retailers tracking shoppers through their cellphones a little scary. Maybe it’s time to switch off your phone when you go shopping!

I have been reading up about infographics lately (even though you know I don’t like them) and liked this post on Marketing Land about what makes a great infographic. Especially Mike Volpe’s comment:

Great infographics have high information density. Unfortunately, most infographics these days are really just charts, but with more drawing on them. The best infographics convey a lot of information in a lot less space than it would take to write about the topic or have regular graphs of the data.

I loved this B2B Marketing Manifesto e-book, especially page 30:

Get a World View.

Before you can sell a product or service, you need to sell a world view…
Your world view is a compelling interpretation of the challenges and opportunities that your buyers face. It describes their past, present and future in a way that leads inevitably to your solution.
Your world view is the environment in which your marketing lives.
Everything you do and say must be consistent with it.
Your world view has to be built on reality. It’s a story that makes sense.

And while on B2B marketing, this article points out a disconnect between what buyers and marketers think sales should be doing.

Monday Marketing Mash-up: Marketing Tips for the Fourth of July

The Fourth of July is the American Independence Day. If you’re marketing to customers in the U.S., don’t miss this opportunity of doing a special promotion or marketing message. I’ve put together some ideas from other bloggers.

This blog post has a ton of ideas on marketing for the Fourth of July, including special tips for bakeries, consignment stores, cafes, salons, spas and health clubs, tattoo parlors, florists, restaurants, or retail stores of any kind.

And here are some more tips just for restaurants.

This blog post has more ideas: all about offline marketing.

If you’ve noticed, all the posts I’ve linked to are heavy on the offline marketing. What can you do on social media? Watch out: I’ll do a post just about that tomorrow.

18 Things E-Commerce Websites Must Get Right

For e-commerce businesses, getting the website right is even more important than for other businesses because the website is more than a marketing tool — it’s part of the offering. Here are 18 things not all e-commerce websites get right.

1. Give me a reason to register even if I don’t want to buy right now.

Discount coupon for first purchase? First delivery free if I register by x date? Give me some reason to fill up that registration form when I come to you the first time. Else there is a high chance that if I don’t like anything in the first visit, I will never come back. If I don’t register, you wouldn’t even know I came by!Myntra - Signup and get coupons worth Rs. 1000

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Weekend Reads for Better Marketing: Do This Now

This week’s reads are all about tips you should start following right away or mistakes you need to avoid. Get on these right away so you don’t lose opportunities!

This is something we have found too: everyone wants to help you. As usual, Joel Gascoigne dispenses excellent and inspiring advice to entrepreneurs.

The KISSmetrics blog lays out seven critical errors made by e-commerce websites. Make sure you’re not making any!

Are you optimizing your images for search? If not, start now!

A study of smartphone and tablet users in the U.S. found some interesting results with regard to mobile searches for restaurants:

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Common Email Marketing Mistakes

Diwali is next week. Did you send out special offers or greetings to your customers and prospects?

While everyone is talking about social media, email marketing remains an excellent way of nurturing your prospects and customers. In this post, I look at some common mistakes marketers make in email campaigns, through a few Diwali-themed marketing emails I received.

Wasting the Subject Line

Here is a screenshot of some Diwali offers in my inbox.

Diwali Emails as Seen in Gmail

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6 Facebook Marketing Lessons from A Jewelry Retailer

How do you get over 2,000 people talking about you on Facebook when you have less than 5,000 likes? Any brand with that kind of buzz is doing an amazing job of engaging with its fans… or is it?

We took a look at the Facebook Page of P N Gadgil & Sons. Right now, it has 4,955 likes, which is great for a local jewelry brand. What’s astounding, though, is the number of people talking about it: 2,160. That’s 44 percent. 

For those of you not in Pune, India, P N Gadgil is a jewelry brand with several stores in the city. (There’s also a P.N. Gadgil who style themselves PNG Jewelers and also have an active Facebook page.)

How is the brand getting this kind of engagement? Let’s find out! Continue reading