The Fourth of July is the American Independence Day. If you’re marketing to customers in the U.S., don’t miss this opportunity of doing a special promotion or marketing message. I’ve put together some ideas from other bloggers.
This blog post has a ton of ideas on marketing for the Fourth of July, including special tips for bakeries, consignment stores, cafes, salons, spas and health clubs, tattoo parlors, florists, restaurants, or retail stores of any kind.
And here are some more tips just for restaurants.
This blog post has more ideas: all about offline marketing.
If you’ve noticed, all the posts I’ve linked to are heavy on the offline marketing. What can you do on social media? Watch out: I’ll do a post just about that tomorrow.
For e-commerce businesses, getting the website right is even more important than for other businesses because the website is more than a marketing tool — it’s part of the offering. Here are 18 things not all e-commerce websites get right.
1. Give me a reason to register even if I don’t want to buy right now.
Discount coupon for first purchase? First delivery free if I register by x date? Give me some reason to fill up that registration form when I come to you the first time. Else there is a high chance that if I don’t like anything in the first visit, I will never come back. If I don’t register, you wouldn’t even know I came by!
This week’s reads are all about tips you should start following right away or mistakes you need to avoid. Get on these right away so you don’t lose opportunities!
This is something we have found too: everyone wants to help you. As usual, Joel Gascoigne dispenses excellent and inspiring advice to entrepreneurs.
The KISSmetrics blog lays out seven critical errors made by e-commerce websites. Make sure you’re not making any!
Are you optimizing your images for search? If not, start now!
A study of smartphone and tablet users in the U.S. found some interesting results with regard to mobile searches for restaurants:
Diwali is next week. Did you send out special offers or greetings to your customers and prospects?
While everyone is talking about social media, email marketing remains an excellent way of nurturing your prospects and customers. In this post, I look at some common mistakes marketers make in email campaigns, through a few Diwali-themed marketing emails I received.
Wasting the Subject Line
Here is a screenshot of some Diwali offers in my inbox.
How do you get over 2,000 people talking about you on Facebook when you have less than 5,000 likes? Any brand with that kind of buzz is doing an amazing job of engaging with its fans… or is it?
We took a look at the Facebook Page of P N Gadgil & Sons. Right now, it has 4,955 likes, which is great for a local jewelry brand. What’s astounding, though, is the number of people talking about it: 2,160. That’s 44 percent.
For those of you not in Pune, India, P N Gadgil is a jewelry brand with several stores in the city. (There’s also a P.N. Gadgil who style themselves PNG Jewelers and also have an active Facebook page.)
How is the brand getting this kind of engagement? Let’s find out! Continue reading