Tag Archives: restaurants

Monday Marketing Mash-up: Marketing Tips for the Fourth of July

The Fourth of July is the American Independence Day. If you’re marketing to customers in the U.S., don’t miss this opportunity of doing a special promotion or marketing message. I’ve put together some ideas from other bloggers.

This blog post has a ton of ideas on marketing for the Fourth of July, including special tips for bakeries, consignment stores, cafes, salons, spas and health clubs, tattoo parlors, florists, restaurants, or retail stores of any kind.

And here are some more tips just for restaurants.

This blog post has more ideas: all about offline marketing.

If you’ve noticed, all the posts I’ve linked to are heavy on the offline marketing. What can you do on social media? Watch out: I’ll do a post just about that tomorrow.

Mistakes Are a Marketing Opportunity

Mistakes typosMistakes happen. Someone mixed up a customer order or made up a bill wrong. You send out an email to the wrong list. There’s a bug in the rice. (This happened to me not so long ago.)

No matter how hard you try, how good your employees are, or how rigorous your quality-control process is, some things slip through the crack.

It’s how you manage after the mistakes where your company’s culture and customer support shows. How you handle the customer after she complains, or after you discover the mistake, determines whether you can manage to retain her.

When I got that tiny bug in my rice, the restaurant manager apologized profusely and when I refused another serving of rice, offered another dish as replacement. We were at a lunch buffet, but for the rest of the meal, we got served at the table. It’s been some months, and I still remember the incident, but I have mostly good feelings about that restaurant. In contrast, I’ve had many experiences at other restaurants where the wait staff made a mistake but were quite blasé about it.

So I found this recent email from the CEO of PowToon both amusing and admirable.

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Closing The Loop: Merging Online And Offline Marketing

You probably have a Facebook page for your business if you are a restaurant or an established retail business. How do you promote your page? How do you reach out to the same people online who are already coming to your physical store?

Most businesses rely on their customers (or prospects) to find them online and like their Facebook page or follow them on Twitter. But why not actively close this loop? Let’s look at examples of some businesses in Pune who are doing this.

1. apniChai asking their customers to like them on Facebook

apniChai is on Facebook

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Social Media Marketing for Restaurants and Content: Interview with Sahil Khan of the Tossed Salad

We recently met up with Sahil Khan, whose online lifestyle magazine, the Tossed Salad, has a dedicated following. Sahil is also very active on Twitter, and he has been successful in helping restaurants use social media effectively. But hold on — you can listen to the details in his own words in the video below.

And if you’d rather read than watch, the transcript is below. My questions and comments are in bold.

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Customer Appreciation: Are You Doing It Right?

Call it marketing or customer service or just call it business strategy — you hardly need to debate the importance of demonstrating to your customers that you value them. We all want to retain customers and usually go above and beyond to please them — by giving something extra, by offering lower rates, or by providing premium service.

Larger businesses have loyalty programs to handle this, but small-business owners usually like to use their own discretion and not allow employees an easy way to make these decisions. But good employees want to keep regular customers happy. They may go ahead and offer these “extras” anyway — by giving the room overlooking the pool, making small repairs in addition to the contracted job, or by over-pouring.

These “extras” are part of your  cost of retention, but do you know how much that cost is? Are these extras proportional to the business you are getting from those customers? Are these extras in addition to the priority rates/service you are offering those customers? All these are important questions, but the most important question is — Does your customer even realize you are giving her something extra?
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Weekend Reads for Better Marketing: Blogging, Twitter, Yelp, Etc.

These are the five articles that I enjoyed most this week. Let me know if you like them!

Problogger outlines a common problem with blogs (how to use your older posts) and suggests an brilliant solution.

I was surprised to learn that restaurants aren’t the biggest category on Yelp. Another interesting tidbit: “Every Star in a review leads to a 5-9 percent jump in revenues.

Copyblogger has the ultimate guide to Twitter marketing.

Copyblogger also emphasizes the importance of headlines in your content.

Stop trying to engage your audience: try to be helpful instead. This is a must-read for every business-owner and marketer on Twitter.