Pricing’s something many of us struggle with, and is a really important part of marketing strategy. And it’s something I’ve been thinking about as we move closer to a paid plan for Markitty. So here are a few interesting posts that talk about how you should price your product.
Customers like options they can compare, even if they’re similar
We’ve been feeling like imposters for the last few weeks. You see, whenever we talk to a small-business owner or startup founder, we advise them to focus. To go after one customer segment. To highlight one benefit. To talk in one voice across their marketing channels.
How can you “focus” on more than one thing at a time? How can you “highlight” 37 services? How can you, with the constraints of a small business, manage more than one brand and ensure that your audience doesn’t get confused by conflicting messages?
But we’ve been doing all of this ourselves. We’ve introduced ourselves as “marketing consultants, and we also have a product” or as “we’re building a product, and we also do consulting services.” We’ve been dividing our time between servicing clients and working on the product.
If your feet are on two boats, what happens when the boats gather speed?
We created this short video that shows you how to sign up for Markitty and connect your Facebook page, Twitter account, and Google Analytics account. (You need to be the Manager of your Facebook page and the Administrator of your Google Analytics account to connect them to Markitty.)
As you can see, you can sign up, connect your accounts, and start getting your recommendations from Markitty in three minutes flat!
Do you like it? Hate it? Does it make you want to sign up NOW?
Tell us in the comments!
We just released an update to Markitty with several significant (and a few not-such-a-big-deal changes). We’ve focused on adding more stats and recommendations that you can use to make marketing decisions. We have tried to format tables consistently throughout the site, and made some UI changes that we’re pretty excited about.
We’ve also added a Help page that should answer some of your questions and explain the data we show you. When you’re signed in to Markitty, the “Help” link is on the top right of the menu bar.
On to the details.
Unmana wrote about how we decided to get started with Markitty: here is my account of the product development so far.
I had done a bit of coding more than 10 years back, but since then my exposure to the technical side was limited to managing software projects, data analysis, and occasional experiments with SQL or Excel macros. Building a SaaS product of our own was a task I had never imagined taking up.
We didn’t have a lot of money to hire a great outsourcing vendor or to hire a senior technical lead. We did try looking for someone who could be a technical co-founder but that was not going to be easy.
Unmana and I had both worked in geographically distributed teams for a long time and understood the communication overheads and leakages that need to be dealt with in such a setup. So we were very clear from the beginning that we wanted to have a local team and dedicated developers who can work closely with us. Apart from the cost, culture was the biggest driver behind this decision.
We have been a little quiet on the blog and social media in the last few days, because we were working on a big change. If you’ve noticed, we have moved our website from BetterMarketing.in to Markitty.com. We’ve changed our Facebook and Twitter URLs as well.
This change was always in the works. We just wanted to wait until we were ready to announce it.
Markitty is our soon-to-be-released software tool that gives you automated, personalized suggestions on improving your online marketing. Click here for details.
Nothing, for now. We’re still offering services, and our blog will continue as usual. We’ve tried to fix all our website links, but if you find something isn’t working, let us know.
Questions? Feedback? Hit the comments section!