We wanted to build a product that would help small businesses do better marketing, to build a great small business, to help you get more out of your marketing.
We haven’t seen a way forward for a while. The decision to quit was a difficult one, but we decided to choose our time rather than wait until we had no way out and would have to stop anyway.
Nilesh and I have both moved to Mumbai and started new jobs, still doing things they are interested in (project management and marketing, respectively). Virendra is at engineering school and continues to build apps in his free time.
This year of entrepreneurship has taught us so much. We are glad we took the plunge, that we put in everything into something we believed in, that we tested our limits. We met some wonderful people and learned more about ourselves.
We want to thank you, so very much, for supporting us, for believing in us. We wish we could have helped you more, but we can’t support Markitty anymore and will close down all emails from the app. We will still keep the app up for another month, so you can continue to use it if you like. We will try to keep blogging here once in a while, because we love this space and don’t want to leave it.
Pricing’s something many of us struggle with, and is a really important part of marketing strategy. And it’s something I’ve been thinking about as we move closer to a paid plan for Markitty. So here are a few interesting posts that talk about how you should price your product.
Customers like options they can compare, even if they’re similar
We’ve been feeling like imposters for the last few weeks. You see, whenever we talk to a small-business owner or startup founder, we advise them to focus. To go after one customer segment. To highlight one benefit. To talk in one voice across their marketing channels.
How can you “focus” on more than one thing at a time? How can you “highlight” 37 services? How can you, with the constraints of a small business, manage more than one brand and ensure that your audience doesn’t get confused by conflicting messages?
But we’ve been doing all of this ourselves. We’ve introduced ourselves as “marketing consultants, and we also have a product” or as “we’re building a product, and we also do consulting services.” We’ve been dividing our time between servicing clients and working on the product.
If your feet are on two boats, what happens when the boats gather speed?
We created this short video that shows you how to sign up for Markitty and connect your Facebook page, Twitter account, and Google Analytics account. (You need to be the Manager of your Facebook page and the Administrator of your Google Analytics account to connect them to Markitty.)
As you can see, you can sign up, connect your accounts, and start getting your recommendations from Markitty in three minutes flat!
We just released an update to Markitty with several significant (and a few not-such-a-big-deal changes). We’ve focused on adding more stats and recommendations that you can use to make marketing decisions. We have tried to format tables consistently throughout the site, and made some UI changes that we’re pretty excited about.
We’ve also added a Help page that should answer some of your questions and explain the data we show you. When you’re signed in to Markitty, the “Help” link is on the top right of the menu bar.
I had done a bit of coding more than 10 years back, but since then my exposure to the technical side was limited to managing software projects, data analysis, and occasional experiments with SQL or Excel macros. Building a SaaS product of our own was a task I had never imagined taking up.
Outsource or build in-house
We didn’t have a lot of money to hire a great outsourcing vendor or to hire a senior technical lead. We did try looking for someone who could be a technical co-founder but that was not going to be easy.
Unmana and I had both worked in geographically distributed teams for a long time and understood the communication overheads and leakages that need to be dealt with in such a setup. So we were very clear from the beginning that we wanted to have a local team and dedicated developers who can work closely with us. Apart from the cost, culture was the biggest driver behind this decision.
We have been a little quiet on the blog and social media in the last few days, because we were working on a big change. If you’ve noticed, we have moved our website from BetterMarketing.in to Markitty.com. We’ve changed our Facebook and Twitter URLs as well.
Why did we change?
This change was always in the works. We just wanted to wait until we were ready to announce it.
Markitty is our soon-to-be-released software tool that gives you automated, personalized suggestions on improving your online marketing. Click here for details.
What else changes?
Nothing, for now. We’re still offering services, and our blog will continue as usual. We’ve tried to fix all our website links, but if you find something isn’t working, let us know.