Tag Archives: personal branding

Weekend Reads for Better Marketing: Twitter for CEOs

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Remove the mask and reveal yourself on social media

Time to remove the mask and reveal yourself on social media

This week, I want to tell you all about Twitter. If you’re a startup founder or a business leader, you should be using Twitter.

This article about top companies’ CEOs in Australia and their low use of Twitter explains why:

By deliberately avoiding Twitter, CEOs are shutting themselves off from engagement with a range of stakeholders including customers, staff and shareholders.

The Wall Street Journal has also discussed what seems to be top executives’ “fear” of Twitter.

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Interview with Alison Green, Blogger of Career and Workplace Issues at Ask A Manager

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Alison Green, blogger at Ask A ManagerAlison Green is the blogger at Ask A Manager, a popular site that answers questions related to work and careers. I have read Alison’s blog for a couple of years now, and am amazed not only at how she manages to be insightful day in and day out for so many people who write in with questions, but also at how she has nurtured her community — read any of the comments sections to see how much helpful advice commenters usually offer on the blog.

Alison doesn’t have a background in HR — as one comment on her blog from an employee she had managed attested, she is just an exceptionally good manager who is sharing her perspective to help others navigate tricky issues of politics and performance at work.

She talks to us about how her part-time blog turned into her full-time career! Read on.

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Marketing Reading, But Not Just for the Weekend

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I couldn’t find any recent blog posts or articles I loved and wanted to share with you, so I thought I’d share my favorite marketing and business books.

Marketing books

I could only photograph three of the books, since the fourth’s lent out to our hacker

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Interview with Sally McGraw, Style Blogger and Consultant

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I’m thrilled to present our first podcast, an interview with style blogger Sally McGraw. Click on the player to listen to the interview or read the transcript below! (My questions and comments are in bold.)

Sally McGraw, savvy businessperson

Hey, everyone! This is Unmana from Better Marketing. Today we’re talking to Sally McGraw of the style and body image blog AlreadyPretty.com.

I’ve been reading Sally’s blog for several years, uh, since way back when she was just another blogger with a day job, and now she manages her own thriving business. She’s here to tell you how she did it, and how you can, too.

Sally?

Yes!

So, um, tell us a little about your journey — about the blog and about the business?

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Why Be A Marketer?

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It was when I was in b-school that I realized that marketing is the most important function in a business. Finance and human resources are important, but come later, once you have a business and people. Product development and operations seem more fundamental, but think about it: until you think of the customer, of who you’re making the product (or providing the service) for, you haven’t got much of a business. And that, that thinking of the person who’s going to pay you for doing what you do, and thinking of how you are going to get them to buy what you have to sell, how you make the product better so they want to buy it: that’s marketing.

And when you put it that way, it’s what you start doing before you set up a business and hire people; before you start working on that marvelous new software idea you have. It starts when you say, “Oh, this will be a great concept, and this product is going to help people do that.”

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