I thoroughly enjoyed facilitating the Women’s Web workshops in Bangalore and Chennai. Here are some photos.
I’m doing two online marketing workshops with Women’s Web.
Want to get more out of your blog, or Facebook page? Wondering how to get your website visitors to buy? How to track marketing results and figure out what’s working for you (and what isn’t)? This workshop is for you.
This workshop will help you decide on the best online marketing channels for your business, how to use them effectively, and how to track performance and make decisions based on marketing data. This is meant to help you go beyond just scouting for Facebook likes or Twitter mentions, or more visitors to your website, and instead, focus on converting those visitors and interactions to actual results: whether in the form of sales, registrations, enquiries or any other result you are looking for.
Here are the dates:
These workshops are for women entrepreneurs, and I’m very excited to be meeting some of the members of Women’s Web’s smart, engaged community.
We’ll stay in each city for a few days to catch up with friends and contacts there, so if you are in either and want to meet up, leave a comment or send me an email at firstname.lastname@example.org.
The last of our three-session online marketing workshop with Pune OpenCoffee Club is on April 20. In this one, we will focus on using online marketing data to inform your business decisions. It will be an interactive session in which participants will share real-life challenges and the group will discuss solutions.
I have been thinking about community a lot lately. Nilesh wrote on YourStory.in about marketing lessons from our Office Hours for the Pune startup community.
Contribute to the community you want to be part of. There are many ways of adding value – you don’t have to be in the organizing committee to do that. Reach out to the people who are running things and they would be more than happy to get a helping hand.
Find things you can do well – we knew that we would not be able to help much with organizing community events and we like more focused conversations than open ended gatherings. Office hours gave us that opportunity and filled an important gap.
Happy Friday! This week, read up on how to improve your content, get more employees to blog, make sure you’ve got your WordPress website under control, and go out and network like a pro!
If you’re confused about all the different content marketing tactics — SEO, social media, conversion, analytics, email — this post explains exactly how you can use all of these tactics in the same piece of content. If you read nothing else this weekend, read this.