I’m going to show you some useful Markitty graphs, stats, and features, and explain why we put them in and how you can use them. For the very first in this series, I’ve picked this graph displaying data from Google Analytics.
As the graph title says, this line graph shows you the total visits to your website, the number of visits that were referred by other sites, and the number of visits referred by social sites. You get all of these for the last three weeks (if you signed up with Markitty over three weeks ago).
The last of our three-session online marketing workshop with Pune OpenCoffee Club is on April 20. In this one, we will focus on using online marketing data to inform your business decisions. It will be an interactive session in which participants will share real-life challenges and the group will discuss solutions.
We talked about setting marketing objectives based on the business challenges you are facing, and how marketing can — and should! — help not only with getting the word out about your business, but nurturing your followers and leads till they become customers, and nurturing customers and encouraging them to stay with you.
I thoroughly enjoyed the discussions we had: and if you were there, thank you for being an active participant! And here’s the presentation.
On a broad level, marketing is mostly common sense. You figure out who are the best people to buy what you’re selling, try to catch their attention, and persuade them to buy from you. It’s when you get to the details that it becomes tricky.
Okay, so I created a Twitter account. What should I do next? Should I post photos on Facebook or links to articles I like? Why aren’t visitors to my site buying?
We have a few slots open for the second session, so if you want to come, apply here. Participants who haven’t attended either the first or the second session will not be invited to the third. You won’t get much out of just the third workshop without the context of at least one of the other two.
I liked Joel Gascoigne’s post about how working with a partner makes you more productive. I’ve found that I’m much more productive when Nilesh is in the same room, partly because I am ashamed to be goofing off when someone is around, and partly because I can get quick answers to questions or get responses when I think aloud and it makes me move forward immediately instead of tabling the issue and starting on something else. Do you prefer working with a partner or colleague to working alone?
Ann Handley is the Chief Content Officer of Marketing Profs, one of the most popular sites for marketing advice (and responsible for some of my marketing education!). She has been cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers. She is also the co-author of the best-selling book on content marketing, Content Rules.
Ann talks to us about marketing and content. My questions and comments are in bold.
Tell us about how you got involved with Marketing Profs.
Alison Green is the blogger at Ask A Manager, a popular site that answers questions related to work and careers. I have read Alison’s blog for a couple of years now, and am amazed not only at how she manages to be insightful day in and day out for so many people who write in with questions, but also at how she has nurtured her community — read any of the comments sections to see how much helpful advice commenters usually offer on the blog.
Alison doesn’t have a background in HR — as one comment on her blog from an employee she had managed attested, she is just an exceptionally good manager who is sharing her perspective to help others navigate tricky issues of politics and performance at work.
She talks to us about how her part-time blog turned into her full-time career! Read on.
Rand Fishkin is the CEO and Co-founder of SEOmoz, one of the most well-known and respected internet marketing companies. He’s been in Businessweek’s 30 under 30, and has got tons of press coverage for himself and SEOmoz.
He talked to us about community-building, products vs. services, and more! Read on.
SEOmoz got started after you joined your mom’s (Gillian Muessig, Co-founder of SEOmoz) marketing business… How did you decide to focus on SEO?
Bhaskar Sarma of Pixels and Clicks is a copywriter specializing in B2B technology businesses. He is also a fantasy fan, judging by his marketing blog posts that reference Tolkien and Dr. Who. He talks to us about copywriting and social media for B2B.
My questions and comments are in bold.
How and why did you become a consultant?
I came into consulting and copywriting through a pretty roundabout fashion. Before my current gig and after getting my BE in computer engineering I was a tech journalist, an infosec consultant and a volunteer with a non-profit running schools in remote mountain villages near Mussorie. I decided not to get back into the corporate rat race and opted to work for myself, travel when I want and choose my own clients and projects.
Besides teaching English as a Second Language at the French Centre de Langues Internationales Charpentier (CLIC), I had taken up building and promoting websites. Much of my informal SEO education came from discussions on the Cre8asite Forums (recently bought by Jim Boykin) with brilliant people like Ammon Johns, Kim Krause, and Stockbridge Truslow – to name but a few.
If you’ve been reading me for a while, you know Lisa Barone is my favorite marketing guru — she gets quoted in most of my weekend reading posts! So I’m tremendously excited to bring you this interview with Lisa Barone, internet marketer, popular blogger, witty tweeter, fabulous inspiration, and very very nice person!
In true Lisa style, she opens up about her work, marketing in general, and advice she has for small businesses.
Let’s get to it! My questions and comments are in bold.
Call it marketing or customer service or just call it business strategy — you hardly need to debate the importance of demonstrating to your customers that you value them. We all want to retain customers and usually go above and beyond to please them — by giving something extra, by offering lower rates, or by providing premium service.
Larger businesses have loyalty programs to handle this, but small-business owners usually like to use their own discretion and not allow employees an easy way to make these decisions. But good employees want to keep regular customers happy. They may go ahead and offer these “extras” anyway — by giving the room overlooking the pool, making small repairs in addition to the contracted job, or by over-pouring.
These “extras” are part of your cost of retention, but do you know how much that cost is? Are these extras proportional to the business you are getting from those customers? Are these extras in addition to the priority rates/service you are offering those customers? All these are important questions, but the most important question is — Does your customer even realize you are giving her something extra? Continue reading Customer Appreciation: Are You Doing It Right?→