Tag Archives: metrics

Marketing Reading for the Weekend: Social Media Metrics You Can’t Ignore

Is it only a week since I last did this? It’s been Technology Breakdown Week here at Markitty, with laptops, ACs (okay, one AC), and power all refusing to cooperate. But we survived!

This post is a great quick look at five social media metrics and how you can monitor them.

On the Buffer blog, read about five essential social media metrics and how you can improve them.

Jay Baer claims that social referrals to your website is the most overrated social media metric. Most overrated is probably hyperbole (I think that distinction belongs to the number of Likes on your Facebook Page), but as we said on Twitter:

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Using Markitty: Compare Website Visits, Referrals, and Social Referrals

I’m going to show you some useful Markitty graphs, stats, and features, and explain why we put them in and how you can use them. For the very first in this series, I’ve picked this graph displaying data from Google Analytics.

Markitty graph screenshot: website visits, referrals, and social referrals

As the graph title says, this line graph shows you the total visits to your website, the number of visits that were referred by other sites, and the number of visits referred by social sites. You get all of these for the last three weeks (if you signed up with Markitty over three weeks ago).

Why did we put this graph together?

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Improving Marketing: Session 3 of Online Marketing Workshop with POCC

The last of our three-session online marketing workshop with Pune OpenCoffee Club is on April 20. In this one, we will focus on using online marketing data to inform your business decisions. It will be an interactive session in which participants will share real-life challenges and the group will discuss solutions.

Group Discussion in Online Marketing Workshop
One of the groups in the last workshop in an energetic discussion

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Presentation: Measuring Marketing Performance

On Saturday, we conducted the second of a three-session workshop on marketing for small-business owners for members of the Pune Open Coffee Club.

Unmana presenting at Marketing Measurement workshop for entrepreneurs

We talked about setting marketing objectives based on the business challenges you are facing, and how marketing can — and should! — help not only with getting the word out about your business, but nurturing your followers and leads till they become customers, and nurturing customers and encouraging them to stay with you.

I thoroughly enjoyed the discussions we had: and if you were there, thank you for being an active participant! And here’s the presentation.

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Making Marketing Easier: the Markitty Dream

Pomegranate spilling seedsOn a broad level, marketing is mostly common sense. You figure out who are the best people to buy what you’re selling, try to catch their attention, and persuade them to buy from you. It’s when you get to the details that it becomes tricky.

Okay, so I created a Twitter account. What should I do next? Should I post photos on Facebook or links to articles I like? Why aren’t visitors to my site buying?

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Marketing Objectives and Measurement Workshop on March 23 in Pune

This is the second of a three-part workshop with Pune Open Coffee Club. The first session was for business-owners to define their marketing strategy, the second will be about setting objectives and measuring performance, and the third will be about reviewing performance and using that to change what you’re doing.

We have a few slots open for the second session, so if you want to come, apply here. Participants who haven’t attended either the first or the second session will not be invited to the third. You won’t get much out of just the third workshop without the context of at least one of the other two.

Marketing Measurement Workshop Session

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Get Markitty Beta Now (Free for Limited Period)

That’s right, Markitty beta is up and ready for use! Go ahead and sign up while it’s still free.

You should get Markitty if:

  • You are a small business (restaurant or retail store or business services or florist or anything, really)

and

  • You have a Facebook Page, Twitter account, website, or blog (at least one of these) for your business 

and

  • You want to make better use of online marketing.

Markitty will help you by giving you your important stats in one place and offering useful tips and suggestions. Try it out for free!

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Weekend Reads for Better Marketing: Assorted How-to Advice

Assorted colorful donutsThis week’s round-up includes detailed tips on various things: contact forms, search ads, customer advocates, and productivity.

The best way to market is to encourage your customers to do it for you. Also check out my similar, old post with tips on how to do this.

Neil Patel puts together research about contact forms into a super helpful infographic. The most interesting things to me, are:

  1. Fewer fields get you more conversions.
  2. Dropdowns reduce conversions.
  3. Don’t ask for phone numbers!
  4. Use relevant text in the button.

What does Google AdWords’ Enhanced Campaigns mean for you?

I liked Joel Gascoigne’s post about how working with a partner makes you more productive. I’ve found that I’m much more productive when Nilesh is in the same room, partly because I am ashamed to be goofing off when someone is around, and partly because I can get quick answers to questions or get responses when I think aloud and it makes me move forward immediately instead of tabling the issue and starting on something else. Do you prefer working with a partner or colleague to working alone?

To see more of what we’re reading and sharing, follow us on Twitter!

The Content Marketing Pro: Interview with Ann Handley of Marketing Profs

Ann Handley, Marketing ProfsAnn Handley is the Chief Content Officer of Marketing Profs, one of the most popular sites for marketing advice (and responsible for some of my marketing education!). She has been cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers. She is also the co-author of the best-selling book on content marketing, Content Rules.

Ann talks to us about marketing and content. My questions and comments are in bold.

Tell us about how you got involved with Marketing Profs.

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Career Blogger: Interview with Alison Green, Blogger of Ask A Manager

Alison Green, blogger at Ask A ManagerAlison Green is the blogger at Ask A Manager, a popular site that answers questions related to work and careers. I have read Alison’s blog for a couple of years now, and am amazed not only at how she manages to be insightful day in and day out for so many people who write in with questions, but also at how she has nurtured her community — read any of the comments sections to see how much helpful advice commenters usually offer on the blog.

Alison doesn’t have a background in HR — as one comment on her blog from an employee she had managed attested, she is just an exceptionally good manager who is sharing her perspective to help others navigate tricky issues of politics and performance at work.

She talks to us about how her part-time blog turned into her full-time career! Read on.

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Marketing for Tech Products: Interview with Rand Fishkin of SEOmoz

Rand FishkinRand Fishkin is the CEO and Co-founder of SEOmoz, one of the most well-known and respected internet marketing companies. He’s been in Businessweek’s 30 under 30, and has got tons of press coverage for himself and SEOmoz.

He talked to us about community-building, products vs. services, and more! Read on.

SEOmoz got started after you joined your mom’s (Gillian Muessig, Co-founder of SEOmoz) marketing business… How did you decide to focus on SEO?

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Tech Marketing: Interview with Bhaskar Sarma, B2B Marketing Consultant

Bhaskar Sarma, B2B CopywriterBhaskar Sarma of Pixels and Clicks is a copywriter specializing in B2B technology businesses. He is also a fantasy fan, judging by his marketing blog posts that reference Tolkien and Dr. Who. He talks to us about copywriting and social media for B2B.

My questions and comments are in bold.

How and why did you become a consultant?

I came into consulting and copywriting through a pretty roundabout fashion. Before my current gig and after getting my BE in computer engineering I was a tech journalist, an infosec consultant and a volunteer with a non-profit running schools in remote mountain villages near Mussorie. I decided not to get back into the corporate rat race and opted to work for myself, travel when I want and choose my own clients and projects.

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PR, Content Marketing, and Social Media: Interview with Gini Dietrich of Spin Sucks

Gini Dietrich manages the marketing blog Spin Sucks and is the founder and CEO of marketing firm Arment Dietrich. She talks to us about marketing, entrepreneurship… and cash!

Gini Dietrich of Spin SucksRead on. My questions and comments are in bold.

Tell us about Spin Sucks. Why call it that instead of something like, you know, the Arment Dietrich blog?

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SEO and Blogging: Interview with Ruud Hein of Search Engine People

Ruud Hein of Search Engine PeopleRuud Hein is one of the faces of Search Engine People and editor of their popular blog. Ruud talks to us about blogging, SEO, and entrepreneurship.

Let’s get to it! My questions and comments are in bold.

There’s this story on your website about how Search Engine People got started. Tell us the story — how did you get involved?

Besides teaching English as a Second Language at the French Centre de Langues Internationales Charpentier (CLIC), I had taken up building and promoting websites. Much of my informal SEO education came from discussions on the Cre8asite Forums (recently bought by Jim Boykin) with brilliant people like Ammon Johns, Kim Krause, and Stockbridge Truslow – to name but a few.

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Interview with Lisa Barone, Small-Business Marketing Expert

Lisa BaroneIf you’ve been reading me for a while, you know Lisa Barone is my favorite marketing guru — she gets quoted in most of my weekend reading posts! So I’m tremendously excited to bring you this interview with Lisa Barone, internet marketer, popular blogger, witty tweeter, fabulous inspiration, and very very nice person!

In true Lisa style, she opens up about her work, marketing in general, and advice she has for small businesses.

Let’s get to it! My questions and comments are in bold.

So, why Overit?

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Customer Appreciation: Are You Doing It Right?

Call it marketing or customer service or just call it business strategy — you hardly need to debate the importance of demonstrating to your customers that you value them. We all want to retain customers and usually go above and beyond to please them — by giving something extra, by offering lower rates, or by providing premium service.

Larger businesses have loyalty programs to handle this, but small-business owners usually like to use their own discretion and not allow employees an easy way to make these decisions. But good employees want to keep regular customers happy. They may go ahead and offer these “extras” anyway — by giving the room overlooking the pool, making small repairs in addition to the contracted job, or by over-pouring.

These “extras” are part of your  cost of retention, but do you know how much that cost is? Are these extras proportional to the business you are getting from those customers? Are these extras in addition to the priority rates/service you are offering those customers? All these are important questions, but the most important question is — Does your customer even realize you are giving her something extra?
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