Tag Archives: metrics

Using Markitty: Facebook Likes and Unlikes (Daily and Monthly)

One thing most marketers and business-owners want to know is how their marketing is doing over time. Most of us have a pretty good idea of how many Facebook likes we have today, but forget how many we had last month or the month before.

Here’s where Markitty takes your data from Facebook Insights and gives it to you in a more useful form: apart from showing you your total page likes every day for the last three weeks, we also show your likes per month for the last three months. So you can see your fan base growing over time.

Total Likes Graphs on Markitty

Continue reading Using Markitty: Facebook Likes and Unlikes (Daily and Monthly)

Twitter Analytics: A Quick Review

Have you got your Twitter Analytics yet? I’m pleased we finally get some stats on Twitter (but you still need to create an ad account, even if you don’t run the ads). But it seems like too little way too late, especially with all the tools that provide Twitter stats already.

If you have already created a Twitter ads account, go to analytics.twitter.com. Click on Analytics on the top menu.

You get three pages: Timeline activity, Followers, and Websites.

Timeline Activity

First, you get this graph that shows your mentions, follows, and unfollows. That’s great, except… the graph is frustratingly difficult to read and make sense of.
Twitter Analytics graph: mentions, follows, and unfollows Continue reading Twitter Analytics: A Quick Review

Monday Marketing Mash-up: Get More Conversions

Likes and retweets are all very well, but what you really want is conversions: someone signing up to your newsletter, filling up your lead form, or buying your product. This week, let’s work on improving conversions.

First, are you tracking conversions on your website? You can do this easily by setting up goals in Google Analytics.

Neil Patel offers copywriting tips that will increase your conversions. The first few are great copywriting tips for any piece of writing: focus on benefits (i.e., the reader, not you), format your text, use images, and so on. But there are some less obvious tips in there too.

The Leaky Bathtub offers an easy way to get your prospects to take action: treat them like dogs. What does this mean? Tell your prospects what you want them to do, not what you want them to not do.

Search Engine Land explains how to optimize all your pages, not just your “landing pages.”

The Visual Website Optimizer blog explains five conversion best practices.

Now let’s get to work! Use some of these tips to improve your website’s conversions and get more money pouring in.

Liked this post? For more links to interesting things we read, follow us on Twitter.

Using Markitty: Links You Share, with Referrals

Markitty’s Links You Shared table answers the question: which of the links you’re sharing on social media are getting you the best results?

As I wrote earlier, the table shows the performance of links you’ve shared on Facebook and Twitter. It includes the number of posts (in which you’ve shared that one link), impressions, likes, and stories for Facebook, and tweets, retweets, and favorites for Twitter.

Now we have expanded the Links You Shared table to include referrals from social media, Twitter, and Facebook. So if you shared a blog post link on Facebook or Twitter, you can not only see Facebook and Twitter stats for that link, you also get website referrals (from Facebook, Twitter, and all social media).

Markitty table:  Links you shared on Twitter and Facebook, with referrals to your website

Continue reading Using Markitty: Links You Share, with Referrals

Facebook Insights: What’s Great and What’s Still Missing?

Facebook recently overhauled its Page Insights: i.e., the stats page owners get for their page. Let’s take a look at what’s great and what’s not.

Tour of Facebook's new Insights for pages

Facebook’s clearly made an effort to cater to its business users (or page owners) with the new Insights. Instead of being the difficult-to-understand, difficult-to-navigate mess the old Insights was, the new Insights (and the nice tour of it) talk directly to the user and actually offer insights. 

Continue reading Facebook Insights: What’s Great and What’s Still Missing?

Using Markitty: Website Performance Table Compares Monthly Visits, Unique Visits, Page Views, Visit Duration, and Bounce Rate

Your Website Performance table on Markitty is a quick snapshot of your website over the current month and the previous three months. It gives you a quick look at how your website data is trending, answering questions such as:

  • Are visits increasing but unique visitors decreasing? (Do you need to reach out to more new visitors? Are your visitors becoming more loyal?)
  • Are visits decreasing but page views going up? (Are your visitors more engaged with your website?)
  • Is average visit duration increasing over time? (It should!)
  • Is your bounce rate going down?

Markitty's Website Performance table with columns Month, Visits, Unique Visits, Page Views, Visit Duration, Bounce Rate

Continue reading Using Markitty: Website Performance Table Compares Monthly Visits, Unique Visits, Page Views, Visit Duration, and Bounce Rate

The Most Important Marketing Metrics for Small Businesses

In our interview series, we asked marketers and entrepreneurs we admire about their marketing practices. One question I asked most people was about metrics: what metrics do they measure or think are most important for small businesses should measure?

Website Metrics

If your website is also your product (content sites like Ask A Manager and YourStory, product startups like AppSurfer, e-commerce sites), website metrics are of paramount importance.

The AppSurfer team tracks website metrics regularly, especially engagement-related metrics: pages per visit, bounce rate, etc.

We met Jubin Mehta of YourStory recently, and he told us that YourStory focuses on the number of unique visitors — not total visits or page views, but the number of readers.

Continue reading The Most Important Marketing Metrics for Small Businesses

Using Markitty: Daily Tips and Insights on Your “Today” Page

The daily recommendations are the most important part of Markitty. Your Markitty home page tells you exactly what you should be doing today.

We just redesigned the page to make this more obvious (and pretty). The Home page is now the Today page: as in, your things to do today.

This is how it looks.

Online marketing recommendations and tips

Continue reading Using Markitty: Daily Tips and Insights on Your “Today” Page

Tracking Website Metrics on Google Analytics, Part 3: Language, Location, Mobile

What do you know about your website visitors? Earlier, we looked at site traffic and engagement metrics on Google Analytics, and at how your visitors get to your site. Now let’s look at your visitors and what we can find out about them.

The Audience Overview report is what shows up first when you open Google Analytics. So you can scroll down and click to view the detailed report of language and locations of your visitors, or you can click on the left sidebar on Audience > Demographics > Language (or Location).

Language

Continue reading Tracking Website Metrics on Google Analytics, Part 3: Language, Location, Mobile

Tracking Website Metrics on Google Analytics, Part 2: Sources, Referrals, Search Terms, and Campaigns

Last week, we looked at basic site traffic and engagement metrics on Google Analytics, such as visits, page views, time on site, bounce rate, etc. We also looked at how to look at the performance of individual pages on your site.

This week, let’s take a look at a few other metrics that you should be looking at regularly. (Haven’t set up Google Analytics yet? Here’s how.)

Sources

From where are people coming to your site? The Sources report answers this question. Click on Traffic Sources on the sidebar to see your options.

Continue reading Tracking Website Metrics on Google Analytics, Part 2: Sources, Referrals, Search Terms, and Campaigns

Weekly Reading: Trackbacks and Data Hub Activity on Google Analytics

We have been talking a lot about Google Analytics lately. Do you know of the new Google Analytics reports that show trackbacks and links from social media more explicitly? You should, so read this week’s links for details.

But first, how do you get to these reports? On your Google Analytics sidebar on the left, go to Traffic Sources, and then Social. You’ll see the links for Data Hub Activity and Trackbacks.

Here’s a screenshot of our Trackbacks report. It shows us who linked to our site recently.

Google Analytics Trackbacks for Markitty

Continue reading Weekly Reading: Trackbacks and Data Hub Activity on Google Analytics

Tracking Website Metrics on Google Analytics, Part 1: Visits, Page Views, Time, Bounce Rate, Pages

If you have a website for your business, you must track visitors to your website and what they are doing. There are a number of tools available for tracking this, and the most popular and one of the most useful is Google Analytics. (Here’s how to set up Google Analytics if you haven’t yet.)

In these two posts, I’ll explain some important metrics you should be looking at in your Google Analytics data (or any other website tracking tool you are using).

The first thing to do, after you have logged into your Google Analytics account and selected the website you want to view data for, is to adjust the date range to your liking. The date range you select at the top applies to all the graphs and tables inside Google Analytics. I usually set it to current month or current week. You can change this any time you want, so feel free to try out different options. Click on compare to get all data for the previous period as well.

Set Date Range in Google Analytics

Now let’s get started.

Visits: Total Visits, Unique Visitors, Page Views, Pages per Visit, Time per Visit, Bounce Rate

Continue reading Tracking Website Metrics on Google Analytics, Part 1: Visits, Page Views, Time, Bounce Rate, Pages

Welcome to YourStory Readers

If you’re coming over from YourStory, welcome!

Markitty is an online software tool that recommends actions to improve your online marketing. Markitty pulls together stats from your Facebook Page, Twitter profile, and Google Analytics account, and gives you recommendations based on your recent activities and results.

You should get Markitty if:

  • You are a small business (restaurant or retail store or business services or florist or anything, really), and
  • You have a Facebook Page, Twitter account, website with Google Analytics (at least one of these) for your business, and
  • You want to make better use of online marketing.

Here is a video demo.
Continue reading Welcome to YourStory Readers

Getting Featured on TechCrunch and Other Startup Achievements: Interview with the Founders of AppSurfer

AppSurfer is a cool application that lets you try out apps before you buy them. The startup that built AppSurfer, RainingClouds Technologies, is in Pune. They recently got covered on TechCrunch for the second time.

We chatted with three of the Co-founders: Aniket Awati (CEO or Happy Co-Founder), Ratnadeep Deshmane (Geeky Co-Founder), and Amit Yadav (Business Co-Founder). Check out the videos below. (The audio isn’t good, I’m afraid, but I’ve added annotations that should help.)

How to Get Featured on TechCrunch

Continue reading Getting Featured on TechCrunch and Other Startup Achievements: Interview with the Founders of AppSurfer

How to Set up Google Analytics for Your Website or Blog

Do you know how many people are visiting your site and where they are coming from? Do you know how much time they are spending on your site and what content they are looking at?

It’s easy to get answers to these questions, and as a business-owner you are missing out on very valuable information if you aren’t looking at this regularly. Google Analytics is a free (and most widely-used) tool that you can use to track visitor and usage information  for your website or mobile application.

Track Website Traffic Using Google Analytics

Continue reading How to Set up Google Analytics for Your Website or Blog

Using Markitty: Compare Tweets with Retweets and Mentions, and Your Followers to People You’re Following

Twitter offers users no stats at all, unlike most other social media sites. You can look at your followers and your total number of tweets from your home page (timeline), and click on the @ Connect button for recent retweets and mentions. But that’s it: you can’t see whether your follower count has increased from last week or last month (unless you’re using a separate method of keeping track); you have to count to see how many tweets you posted yesterday.

 Markitty’s Tweet Performance and Profile Performance graphs give you a quick glance at all of these for the last three weeks. The Tweet Performance graph compares your tweets each day with retweets you got and mentions of you by others.

Why compare tweets with retweets and mentions? Because common sense suggests that the more you tweet the more your mentions and retweets should increase (though not necessarily in the same day). If this isn’t happening, maybe you should look at the quality or relevance of your tweets.

Continue reading Using Markitty: Compare Tweets with Retweets and Mentions, and Your Followers to People You’re Following

Using Markitty: View Your Top Facebook Posts for the Month

What are your top posts on Facebook this month?

With this table, we give you your top posts for the current month ordered by highest number of impressions (reach, in Facebook terms). So at a glance, you can see which of your posts this month were seen by the most people. You can click on the blue Previous Month button on the top right and see the same data for the last month as well.

Top Facebook posts table on Markitty

Continue reading Using Markitty: View Your Top Facebook Posts for the Month

Presentation: Interpreting Marketing Data

On April 20th, we conducted the third and the last session of our marketing workshop for start-ups and small businesses in Pune.

We talked about how to interpret online marketing results and make better business decisions by understanding the impact of various marketing activities on your data. Looking at a single metric like site visits or Facebook likes could lead you to make wrong inferences, which we demonstrated with a small case study.

Here is the presentation from the workshop for those who could not attend.

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