We wanted to build a product that would help small businesses do better marketing, to build a great small business, to help you get more out of your marketing.
We haven’t seen a way forward for a while. The decision to quit was a difficult one, but we decided to choose our time rather than wait until we had no way out and would have to stop anyway.
Nilesh and I have both moved to Mumbai and started new jobs, still doing things they are interested in (project management and marketing, respectively). Virendra is at engineering school and continues to build apps in his free time.
This year of entrepreneurship has taught us so much. We are glad we took the plunge, that we put in everything into something we believed in, that we tested our limits. We met some wonderful people and learned more about ourselves.
We want to thank you, so very much, for supporting us, for believing in us. We wish we could have helped you more, but we can’t support Markitty anymore and will close down all emails from the app. We will still keep the app up for another month, so you can continue to use it if you like. We will try to keep blogging here once in a while, because we love this space and don’t want to leave it.
One thing most marketers and business-owners want to know is how their marketing is doing over time. Most of us have a pretty good idea of how many Facebook likes we have today, but forget how many we had last month or the month before.
Here’s where Markitty takes your data from Facebook Insights and gives it to you in a more useful form: apart from showing you your total page likes every day for the last three weeks, we also show your likes per month for the last three months. So you can see your fan base growing over time.
Markitty’s Links You Shared table answers the question: which of the links you’re sharing on social media are getting you the best results?
As I wrote earlier, the table shows the performance of links you’ve shared on Facebook and Twitter. It includes the number of posts (in which you’ve shared that one link), impressions, likes, and stories for Facebook, and tweets, retweets, and favorites for Twitter.
Now we have expanded the Links You Shared table to include referrals from social media, Twitter, and Facebook. So if you shared a blog post link on Facebook or Twitter, you can not only see Facebook and Twitter stats for that link, you also get website referrals (from Facebook, Twitter, and all social media).
Facebook has changed the Like Sources in Insights, adding more sources and changing some of the names of existing sources. At first glance, this makes it more confusing, but I think it helps to have more insight into where exactly your likes are coming from.
This is how Facebook Insights used to show your Like Sources. If you’ve got the new Insights, you might see something like this.
I’m really excited about this new table on Markitty. It appears at the bottom of your Today page.
As the table heading says, these are the links you’ve shared on Facebook and Twitter this month. We’ve put them all in one table and included the number of posts, impressions, likes, and stories for Facebook, and tweets, retweets, and favorites for Twitter.
Your Website Performance table on Markitty is a quick snapshot of your website over the current month and the previous three months. It gives you a quick look at how your website data is trending, answering questions such as:
Are visits increasing but unique visitors decreasing? (Do you need to reach out to more new visitors? Are your visitors becoming more loyal?)
Are visits decreasing but page views going up? (Are your visitors more engaged with your website?)
Is average visit duration increasing over time? (It should!)
Markitty’s new Average Performance by Post Type table compares all your post types this month so you can see what’s worked best for you. (Don’t forget to click on Previous Monthto see what happened then.)
Only have one or two post types in the table? Try experimenting with a few different post types and see what works for you!
Twitter offers users no stats at all, unlike most other social media sites. You can look at your followers and your total number of tweets from your home page (timeline), and click on the @ Connect button for recent retweets and mentions. But that’s it: you can’t see whether your follower count has increased from last week or last month (unless you’re using a separate method of keeping track); you have to count to see how many tweets you posted yesterday.
Markitty’s Tweet Performance and Profile Performance graphs give you a quick glance at all of these for the last three weeks. The Tweet Performance graph compares your tweets each day with retweets you got and mentions of you by others.
Why compare tweets with retweets and mentions? Because common sense suggests that the more you tweet the more your mentions and retweets should increase (though not necessarily in the same day). If this isn’t happening, maybe you should look at the quality or relevance of your tweets.
With this table, we give you your top posts for the current month ordered by highest number of impressions (reach, in Facebook terms). So at a glance, you can see which of your posts this month were seen by the most people. You can click on the blue Previous Month button on the top right and see the same data for the last month as well.
I’m going to show you some useful Markitty graphs, stats, and features, and explain why we put them in and how you can use them. For the very first in this series, I’ve picked this graph displaying data from Google Analytics.
As the graph title says, this line graph shows you the total visits to your website, the number of visits that were referred by other sites, and the number of visits referred by social sites. You get all of these for the last three weeks (if you signed up with Markitty over three weeks ago).
We just released an update to Markitty with several significant (and a few not-such-a-big-deal changes). We’ve focused on adding more stats and recommendations that you can use to make marketing decisions. We have tried to format tables consistently throughout the site, and made some UI changes that we’re pretty excited about.
We’ve also added a Help page that should answer some of your questions and explain the data we show you. When you’re signed in to Markitty, the “Help” link is on the top right of the menu bar.
On a broad level, marketing is mostly common sense. You figure out who are the best people to buy what you’re selling, try to catch their attention, and persuade them to buy from you. It’s when you get to the details that it becomes tricky.
Okay, so I created a Twitter account. What should I do next? Should I post photos on Facebook or links to articles I like? Why aren’t visitors to my site buying?
We have been a little quiet on the blog and social media in the last few days, because we were working on a big change. If you’ve noticed, we have moved our website from BetterMarketing.in to Markitty.com. We’ve changed our Facebook and Twitter URLs as well.
Why did we change?
This change was always in the works. We just wanted to wait until we were ready to announce it.
Markitty is our soon-to-be-released software tool that gives you automated, personalized suggestions on improving your online marketing. Click here for details.
What else changes?
Nothing, for now. We’re still offering services, and our blog will continue as usual. We’ve tried to fix all our website links, but if you find something isn’t working, let us know.