If you want 1% of a market, you need to get everyone in that market to at least visit your website.
This ties in with the marketing funnel in our “measuring marketing” presentation. Start from the number of customers you want to meet your revenue targets and work backwards to the number of prospects you need to reach out to. You might be surprised.
The last of our three-session online marketing workshop with Pune OpenCoffee Club is on April 20. In this one, we will focus on using online marketing data to inform your business decisions. It will be an interactive session in which participants will share real-life challenges and the group will discuss solutions.
One of the groups in the last workshop in an energetic discussion
Which brings me to the question: is it wise to focus your marketing efforts primarily on social media?
I’m not advocating ignoring social media (of course). But realize this: you don’t control Facebook or Twitter or Google Plus. Your most important content should be on your own site, whether it’s in the form of blog posts, FAQs, a photo gallery, or video tutorials.
We’re offering free consulting services to start-ups in Pune. Every Thursday, we sit at a local cafe and meet at least one entrepreneur. We talk for a couple of hours about their business and help them map out a marketing strategy or suggest things they could improve.
We started last week and met two businesses – and we received so many inquiries that we’re booked up through December!
What is content marketing — and why should you care?
“Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.”