Are videos part of your content marketing? If not, they should be. Be it a quick product demo, a walk through your facility or office, a testimonial from a happy customer, a training video for some complex feature of your product or an introduction of your team – videos are a great medium for all of this.
But getting professional videos done is so difficult and costly that most of us shy away from it. We recently created a bunch of videos of our product and team, and in the process, discovered that it’s not as difficult as it seems.
There are a number of easy and mostly free tools that you can use to create different kinds of videos quickly. Don’t expect the production quality to be really great, but this will serve the purpose for the most part.
Take a look at the videos we created here, and below is the list of tools we used.
We talked about how to interpret online marketing results and make better business decisions by understanding the impact of various marketing activities on your data. Looking at a single metric like site visits or Facebook likes could lead you to make wrong inferences, which we demonstrated with a small case study.
Here is the presentation from the workshop for those who could not attend.
We talked about setting marketing objectives based on the business challenges you are facing, and how marketing can — and should! — help not only with getting the word out about your business, but nurturing your followers and leads till they become customers, and nurturing customers and encouraging them to stay with you.
I thoroughly enjoyed the discussions we had: and if you were there, thank you for being an active participant! And here’s the presentation.