Over on Women’s Web, I share my tips on business blogging. Here are some tips from the article that we tweeted.
How to Use Blogging for Marketing
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Tag Archives: inbound marketing
Tracking Website Metrics on Google Analytics, Part 2: Sources, Referrals, Search Terms, and Campaigns
Last week, we looked at basic site traffic and engagement metrics on Google Analytics, such as visits, page views, time on site, bounce rate, etc. We also looked at how to look at the performance of individual pages on your site.
This week, let’s take a look at a few other metrics that you should be looking at regularly. (Haven’t set up Google Analytics yet? Here’s how.)
Sources
From where are people coming to your site? The Sources report answers this question. Click on Traffic Sources on the sidebar to see your options.
Tracking Website Metrics on Google Analytics, Part 1: Visits, Page Views, Time, Bounce Rate, Pages
If you have a website for your business, you must track visitors to your website and what they are doing. There are a number of tools available for tracking this, and the most popular and one of the most useful is Google Analytics. (Here’s how to set up Google Analytics if you haven’t yet.)
In these two posts, I’ll explain some important metrics you should be looking at in your Google Analytics data (or any other website tracking tool you are using).
The first thing to do, after you have logged into your Google Analytics account and selected the website you want to view data for, is to adjust the date range to your liking. The date range you select at the top applies to all the graphs and tables inside Google Analytics. I usually set it to current month or current week. You can change this any time you want, so feel free to try out different options. Click on compare to get all data for the previous period as well.
Now let’s get started.
Visits: Total Visits, Unique Visitors, Page Views, Pages per Visit, Time per Visit, Bounce Rate Continue reading
Using Markitty: Compare Website Visits, Referrals, and Social Referrals
I’m going to show you some useful Markitty graphs, stats, and features, and explain why we put them in and how you can use them. For the very first in this series, I’ve picked this graph displaying data from Google Analytics.
As the graph title says, this line graph shows you the total visits to your website, the number of visits that were referred by other sites, and the number of visits referred by social sites. You get all of these for the last three weeks (if you signed up with Markitty over three weeks ago).
Why did we put this graph together?
Presentation: Measuring Marketing Performance
On Saturday, we conducted the second of a three-session workshop on marketing for small-business owners for members of the Pune Open Coffee Club.
We talked about setting marketing objectives based on the business challenges you are facing, and how marketing can — and should! — help not only with getting the word out about your business, but nurturing your followers and leads till they become customers, and nurturing customers and encouraging them to stay with you.
I thoroughly enjoyed the discussions we had: and if you were there, thank you for being an active participant! And here’s the presentation.
Making Marketing Easier: the Markitty Dream
On a broad level, marketing is mostly common sense. You figure out who are the best people to buy what you’re selling, try to catch their attention, and persuade them to buy from you. It’s when you get to the details that it becomes tricky.
Okay, so I created a Twitter account. What should I do next? Should I post photos on Facebook or links to articles I like? Why aren’t visitors to my site buying?
5 Reasons I Like Buffer (the Company)
Buffer is one of my favorite tools, but it’s not just the application itself I like, it’s the company. So well, let me count the ways.
Simple App That Focuses on One Benefit
I love how simple and easy Buffer is to use (in fact, I liked the earlier interface even better, because it was more simple). I’ve tried a few social media scheduling tools, but this is the only one I stuck with.
One click on the text box, type in or paste your tweet, and you’re done.
Quick Readability Check of Your Web Pages
We talk about content a lot here on this blog. And content’s important, believe me. But no amount of great content is going to do it for you unless that content is displayed well — that is, you have good design.
I’m not talking about awesome, impressive design. Just a clean and modern setting for your awesome, impressive content. Enough to make it easy for users to read and navigate.
In my latest blog post at Search Engine People, I’ve outlined a checklist of 7 items you should look for to make sure your web content is readable. (The post says “blog posts,” but this applies to any web page with a lot of text.)
All of these tips are pretty elementary, but many websites and blogs still make these mistakes. Make sure you’re not one of them!
The Only Five Essential Elements of Website Content for A Small Services Business
In the last six months, I’ve reviewed over 30 business websites with a view to helping these businesses figure out how they can make their marketing more effective. Especially if you are a small services business — you provide software development services, or you’re a trainer or consultant or plumber — it can be difficult to figure out what goes on your website. Especially if you’re a consultant or freelancer, where does your personality end and your business begin?
Today I’m gonna help you figure out the five most essential pieces of information you need to provide on your website.
13 Marketing and Small-Business Blogs for 2013
Instead of our regular Weekend Reading post, today we have for you a round-up of the marketing sites and blogs you should read, recommended by the marketing experts and entrepreneurs we have interviewed in 2012.
Read on for the 13 blogs you should follow in 2013.