How do you recover from startup failure? This is good advice. What I did is not.
Throw yourself into your job and try not to think about it. Don’t talk about it to anyone. Focus on the new work, new city. Push your feelings down.
Feel your self-esteem plummet and blame yourself for failing your team and yourself. Question all your life choices. Severely deprecate your intelligence.
Sink further down into a depressive spiral. Stop engaging with the world — no friends, no events. Just hide and escape into fiction when you can.
Still feel sad, but somehow able to feel again. Start talking to people again — your ex-startup partners, old friends. Start to forgive yourself.
Now self-deprecating humor is just humor, and not a cry for help. You like work again and start working on other things you love. You may not ever start a startup again, but you’ll keep trying things you enjoy and trying to find meaning in life. It took two years, but you are happy again.
Twitter announced its new scheduling feature yesterday. This has been expected for a while now, more so because of Twitter’s IPO and the need to project Twitter as a sophisticated advertising platform. Twitter’s official announcement says:
Starting today, all marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance. These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience.
Twitter’s focus on advertising becomes obvious when you see that scheduling option is implemented as part of ads.twitter.com and not in the core twitter.com UI. But don’t worry, you can schedule tweets even if you are not advertising on Twitter. Here’s how:
Think you don’t have enough time for Twitter? If you have 15 minutes in the day, you can do this.
Day 1: Sign up and create your profile
Choose a username that is as close to your name or your business name as possible and is easy to remember. For example, we didn’t get “markitty,” so we got “markittyapp”.
Make your profile description interesting and snappy. Don’t just copy your boilerplate company description. Make it clear what your business is about or what you stand for; people should be able to look at this and figure out what you tweet about and whether to follow you.
Specific marketing tips and insights on the product, general marketing advice on the blog. Managed by @Unmana and @NileshBhojani.
Scheduling Your Posts for When Your Fans Are Online
The Poststab on your Facebook Insights has a section called When Your Fans Are Online.This tells you how many of your fans are on Facebook on each day of the week and different times of the day. Use this to time your posts for when most of your fans are active.
Why embed a post instead of posting a screenshot? Because all the links and other information in the post remain intact. Your website visitor can click on the links in the post to go to the post on Facebook or to your Facebook page.
Go to any Facebook post, or scroll down in your Timeline to find one. Click on the little arrow on the top right of your post. The last item on the dropdown menu should be “Embed Post”.
The Peopletab on your Facebook Insights shows you the age, gender, language and city as well as country of your fans, of people you’ve reached, and people who have engaged with your page. Does this data match your expectations? In other words, have you succeeded in reaching your target customers?
Targeting Your Facebook Posts to a Segment of Your Fans
Did you know Facebook has a targeting option when you create a new post?
Are videos part of your content marketing? If not, they should be. Be it a quick product demo, a walk through your facility or office, a testimonial from a happy customer, a training video for some complex feature of your product or an introduction of your team — videos are a great medium for all of this.
But getting professional videos done is so difficult and costly that most of us shy away from it. We recently created a bunch of videos of our product and team, and in the process, discovered that it’s not as difficult as it seems.
There are a number of easy and mostly free tools that you can use to create different kinds of videos quickly. Don’t expect the production quality to be really great, but this will serve the purpose for the most part.
Take a look at the videos we created here, and below is the list of tools we used.
Yesterday Google officially launched its new tool, AdWords Keyword Planner, to help create better AdWords campaigns. Keyword Planner will replace our favorite Google Keyword Tool and AdWords Traffic Estimator.
You should learn to use this tool even if you never used Keyword Tool or Traffic Estimator and do not plan to use Google ads. Understanding search terms is important because that tells you what words your potential customers use to describe yours and similar businesses so that you can tweak your marketing and sales content accordingly.
I’m doing two online marketing workshops with Women’s Web.
Want to get more out of your blog, or Facebook page? Wondering how to get your website visitors to buy? How to track marketing results and figure out what’s working for you (and what isn’t)? This workshop is for you.
This workshop will help you decide on the best online marketing channels for your business, how to use them effectively, and how to track performance and make decisions based on marketing data. This is meant to help you go beyond just scouting for Facebook likes or Twitter mentions, or more visitors to your website, and instead, focus on converting those visitors and interactions to actual results: whether in the form of sales, registrations, enquiries or any other result you are looking for.
We chatted with three of the Co-founders: Aniket Awati (CEO or Happy Co-Founder), Ratnadeep Deshmane (Geeky Co-Founder), and Amit Yadav (Business Co-Founder). Check out the videos below. (The audio isn’t good, I’m afraid, but I’ve added annotations that should help.)
We talked about how to interpret online marketing results and make better business decisions by understanding the impact of various marketing activities on your data. Looking at a single metric like site visits or Facebook likes could lead you to make wrong inferences, which we demonstrated with a small case study.
Here is the presentation from the workshop for those who could not attend.
Today, we’re going to talk about your website and SEO and all that fun stuff (that makes you want to pull your hair out if you — like me — aren’t much of a techie). This is going to be rough, so fasten your seatbelts!
Second: are you using meta tags correctly? Do you have good descriptive tags for your content, that will help users understand what your site is about (and hopefully, push you higher up search results as well)?
We have a few slots open for the second session, so if you want to come, apply here. Participants who haven’t attended either the first or the second session will not be invited to the third. You won’t get much out of just the third workshop without the context of at least one of the other two.
Are you new to Twitter? Do you keep feeling you’re missing out by not being on it but aren’t sure how to start? This post tells you what common Twitter terms mean, and how you can make use of Twitter features.
Your “Twitter handle” is your Twitter username.
When you tweet, it shows up on the Twitter timeline of everyone who is following you.
Tweets of people you are following will show up on timeline in chronological order. Most of the time you will only see the last 30-40 tweets and earlier ones will be ignored.
So, tweet at times when more of your followers are likely to be online.
If someone is not following you, they can still come to your profile and see all your tweets (unless your profile is private).
You can add links or upload photos and use them in your tweets.
Do you have a custom (“vanity”) URL set up for their Facebook page? That is, is your Facebook page URL something like www.facebook.com/username or is it more like www.facebook.com/pages/page-name/16rstringofnumbers64?
It only takes a minute and it makes your page look so much better (and gives you a shorter, nicer URL to share), so if you haven’t set it up yet, do it right now.
Step one: Click on Edit Facebook Page and then on Update Page Info.