Have you been lulled by heavy meals and year-end cheer? So have we. Let’s keep it light this week, shall we? No complicated guides and rules to remember in this round-up: just some food for thought as you lie back in your chair and digest that big meal.
Bhaskar Sarma of Pixels and Clicks is a copywriter specializing in B2B technology businesses. He is also a fantasy fan, judging by his marketing blog posts that reference Tolkien and Dr. Who. He talks to us about copywriting and social media for B2B.
My questions and comments are in bold.
How and why did you become a consultant?
I came into consulting and copywriting through a pretty roundabout fashion. Before my current gig and after getting my BE in computer engineering I was a tech journalist, an infosec consultant and a volunteer with a non-profit running schools in remote mountain villages near Mussorie. I decided not to get back into the corporate rat race and opted to work for myself, travel when I want and choose my own clients and projects.
As a business-owner, you have a hundred things clamoring for your attention. But you also need to be on social media, to listen and talk to your customers and to influencers in your industry. Focusing on one or two channels will probably be more useful to you than creating profiles on many that you can’t keep up with.
The biggest factor that determines what social media you should focus on depends, of course, on where your customers are. But here are some other factors that might help you make the decision.
If you’re a B2C business, you probably can’t afford to ignore Facebook. Facebook has a huge user base, and it’s where everyone hangs out — teenagers, office workers, stay-at-home parents, freelancers, grandparents. So you should seriously consider having an active Facebook page if:
We recently met up with Sahil Khan, whose online lifestyle magazine, the Tossed Salad, has a dedicated following. Sahil is also very active on Twitter, and he has been successful in helping restaurants use social media effectively. But hold on — you can listen to the details in his own words in the video below.
And if you’d rather read than watch, the transcript is below. My questions and comments are in bold.
Anita Campbell is the Founder and CEO of Small Business Trends, a popular U.S.-based site for small business advice. Small Business Trends has been mentioned in the Wall Street Journal, MSNBC, and the New York Times, and Anita herself is a popular writer and speaker and is on several advisory boards. She talks to us about content creation, content monetization, and entrepreneurship.
I’ve heard the arguments: it’s too risky, it’s not profitable or measurable… It’s not necessary for your industry. None of these is usually true.
Today, I tell you the real reasons why you shouldn’t be on social media.
You don’t want to listen
Contrary to what most people think, social media is primarily about listening. It enables you to listen to what your customers or even competitors are saying about you. It lets you view conversations about your industry or your competitors. It tells you what people are thinking.
If you’re not interested in any of that, sure, stay off social media. (And don’t talk to your customers, either.)
We’re offering free consulting services to start-ups in Pune. Every Thursday, we sit at a local cafe and meet at least one entrepreneur. We talk for a couple of hours about their business and help them map out a marketing strategy or suggest things they could improve.
We started last week and met two businesses – and we received so many inquiries that we’re booked up through December!
Music in India has been mostly dominated by mainstream film music (Bollywood!) but in the last few years non-film music has acquired its own space and a lot of credit goes to Only Much Louder and NH7 for that. I’m impressed by how OML has created a powerful brand in NH7 through integrated marketing.
Personally, I am a big fan of NH7 and the NH7 Weekender music festival, so some level of bias is expected :-). And on the other hand it also speaks to the effectiveness of their marketing and quality of their service and products — that is, music events. Let’s look at the website first.
I’m thrilled to present our first podcast, an interview with style blogger Sally McGraw. Click on the player to listen to the interview or read the transcript below! (My questions and comments are in bold.)
Hey, everyone! This is Unmana from Better Marketing. Today we’re talking to Sally McGraw of the style and body image blog AlreadyPretty.com.
I’ve been reading Sally’s blog for several years, uh, since way back when she was just another blogger with a day job, and now she manages her own thriving business. She’s here to tell you how she did it, and how you can, too.
So, um, tell us a little about your journey — about the blog and about the business?
Didn’t we say, don’t keep your customers guessing? Well, if that wasn’t clear enough, here is a story of how a company can make it very difficult for potential customers to understand its offering. SocialEdge is a product (or service?) by Infosys. In their words:
“Infosys SocialEdge provides a comprehensive way to engage with consumers, influence their purchase decisions and provide post-purchase assistance”.
Does that tell you what SocialEdge actually is or does? It doesn’t even explain how it’s “social”!
How do you get over 2,000 people talking about you on Facebook when you have less than 5,000 likes? Any brand with that kind of buzz is doing an amazing job of engaging with its fans… or is it?
We took a look at the Facebook Page of P N Gadgil & Sons. Right now, it has 4,955 likes, which is great for a local jewelry brand. What’s astounding, though, is the number of people talking about it: 2,160. That’s 44 percent.
For those of you not in Pune, India, P N Gadgil is a jewelry brand with several stores in the city. (There’s also a P.N. Gadgil who style themselves PNG Jewelers and also have an active Facebook page.)
Besides teaching English as a Second Language at the French Centre de Langues Internationales Charpentier (CLIC), I had taken up building and promoting websites. Much of my informal SEO education came from discussions on the Cre8asite Forums (recently bought by Jim Boykin) with brilliant people like Ammon Johns, Kim Krause, and Stockbridge Truslow – to name but a few.
What is content marketing — and why should you care?
“Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.”
If you’ve been reading me for a while, you know Lisa Barone is my favorite marketing guru — she gets quoted in most of my weekend reading posts! So I’m tremendously excited to bring you this interview with Lisa Barone, internet marketer, popular blogger, witty tweeter, fabulous inspiration, and very very nice person!
In true Lisa style, she opens up about her work, marketing in general, and advice she has for small businesses.
Let’s get to it! My questions and comments are in bold.