Tag Archives: content

You hear about content marketing all the time these days: but what the heck does it mean and what are you supposed to do?

What is content marketing?

And why should you care about content? Because marketing is too important to be left to marketers.

So here you go: our complete guide to content marketing for small businesses.

But who do you create content for? How do you pick your target audience and make sure your content is relevant for that segment?

How do you decide what’s the best place for your content?

Keep reading for more advice on content marketing.

Monday Marketing Mash-up: Facebook Changes You Should Know About

Photo comments, embedded posts, more text in your page’s cover photo… there’s so much you can do with the recent changes Facebook made.

Use photo comments to increase fans’ engagement with your page and to crowdsource contentFacebook introduced photo comments: Ask your fans to submit pictures!

Facebook introduced photo comments, first for people and now for pages. You can now add a photo to your comment just like you can add one to your status. This is a great opportunity for businesses: you can ask your fans to submit photos through Facebook comments! For example, you can ask them to submit pictures of them of using your products or eating at your restaurant, and say you’ll use the best photo as your cover for a week.

Continue reading Monday Marketing Mash-up: Facebook Changes You Should Know About

Facebook Insights: What’s Great and What’s Still Missing?

Facebook recently overhauled its Page Insights: i.e., the stats page owners get for their page. Let’s take a look at what’s great and what’s not.

Tour of Facebook's new Insights for pages

Facebook’s clearly made an effort to cater to its business users (or page owners) with the new Insights. Instead of being the difficult-to-understand, difficult-to-navigate mess the old Insights was, the new Insights (and the nice tour of it) talk directly to the user and actually offer insights. 

Continue reading Facebook Insights: What’s Great and What’s Still Missing?

Marketing for a Publisher: Interview with Maegan Chadwick-Dobson of Tara Books

Maegan manages marketing and social media at Tara BooksWe haven’t done an interview in a while, and I’m especially pleased with this one because it focuses on an interesting industry: book publishing.

Maegan Chadwick-Dobson manages social media for Tara Books, an independent publisher based in India. Tara Books has an awesome Facebook page with lots of lovely photos of their books, events, and “the Book Building.” The Twitter account shares interesting info as well, and Maegan is behind it all! We asked her about social media, marketing to an international audience, and more.

My questions and comments are in bold.

You share a lot of interesting updates on Facebook. Do you keep a publishing calendar or just decide at the moment what you’re going to post today?

Continue reading Marketing for a Publisher: Interview with Maegan Chadwick-Dobson of Tara Books

Using Markitty: Links You Share on Twitter and Facebook

Update: We’ve made some changes to this table. 

I’m really excited about this new table on Markitty. It appears at the bottom of your Today page.

Markitty table: Links You Share on Twitter and Facebook

As the table heading says, these are the links you’ve shared on Facebook and Twitter  this month. We’ve put them all in one table and included the number of posts, impressions, likes, and stories for Facebook, and tweets, retweets, and favorites for Twitter.

Continue reading Using Markitty: Links You Share on Twitter and Facebook

Monday Marketing Mash-up: Marketing Tips for Small and Local Businesses

Since last week was Small Business Week in the U.S., we’ve been tweeting about marketing for small businesses all week. Here are a few of the links that are useful all year-round.

On Small Business Trends, 5 reasons why signs work for your small business.

But if you’re thinking you only need signs, think again: Search Engine Journal explains why offline businesses need online marketing.

According to the BIA/Kelsey  report, 97% of consumers use online media before making local purchases.  Google Research  showed that 9 out of 10 internet searches resulted in a follow up action, such as calling or visiting the business. Mobile searches triggered an additional action or conversion 73% of the time; and 28% of mobile searches resulted in a store visit or purchase.

Continue reading Monday Marketing Mash-up: Marketing Tips for Small and Local Businesses

Using Markitty: Website Performance Table Compares Monthly Visits, Unique Visits, Page Views, Visit Duration, and Bounce Rate

Your Website Performance table on Markitty is a quick snapshot of your website over the current month and the previous three months. It gives you a quick look at how your website data is trending, answering questions such as:

  • Are visits increasing but unique visitors decreasing? (Do you need to reach out to more new visitors? Are your visitors becoming more loyal?)
  • Are visits decreasing but page views going up? (Are your visitors more engaged with your website?)
  • Is average visit duration increasing over time? (It should!)
  • Is your bounce rate going down?

Markitty's Website Performance table with columns Month, Visits, Unique Visits, Page Views, Visit Duration, Bounce Rate

Continue reading Using Markitty: Website Performance Table Compares Monthly Visits, Unique Visits, Page Views, Visit Duration, and Bounce Rate

Using Markitty: What Type of Facebook Post Works Best for You?

Update: Facebook Insights also shows you your post types now, but Markitty still gives you more detail.

Photos, videos, links, text, questions… which should you post on Facebook? Research tells you that photos do better on Facebook than other types of posts, but is this true for your page? What post types get you the most impressions, shares, and clicks?

Markitty’s new Average Performance by Post Type table compares all your post types this month so you can see what’s worked best for you. (Don’t forget to click on Previous Month to see what happened then.)

Average Performance by Post Type table on Markitty
Here’s a screenshot of the table

Only have one or two post types in the table? Try experimenting with a few different post types and see what works for you!

Continue reading Using Markitty: What Type of Facebook Post Works Best for You?

Monday Marketing Mash-up: All You Need to Know for Business Blogging

I recently realized I’ve written a lot about blogging. Here are a few of my posts that might be useful to readers of this blog.

Why You Should Blog

This post compares blogging to other social media channels and tells you whether it’s right for you. Here’s what I think is most important:

Blog posts last better than most other social media posts: your older posts will continue to get you visits long after your tweets and Facebook posts have faded into oblivion.

Starting Your Blog

If you’re just starting out, this post explains six tips that I’ve found useful, including being regular and frequent, using relevant keywords, and improving usability on your blog.

Finding Blog Topics

Continue reading Monday Marketing Mash-up: All You Need to Know for Business Blogging

How to Pick Your Target Customer Segment

Over on Search Engine People, I explain how to pick a target customer segment that’s right for you. I answer questions like:

  • How do you start with a basic customer profile?
  • How should your target customer segment affect your marketing?
  • How do you learn enough about your audience to target your marketing better?

This post was inspired by several questions at recent workshops I’ve conducted, and I know this is a common challenge that all businesses have to deal with.

Read the post here, and tell me how you like it!

Are Facebook Pages Worthless or Are You Doing Social Wrong?

Often, we tell business-owners that just because someone liked your Facebook page doesn’t mean your posts show up in their news feed. Usually, they are shocked to know this. This blogger on Forbes found out the hard way:

Once we started posting on our Facebook page, we were shocked, shocked, to see that not all the users that liked our page were seeing our posts. For example, with over 6,000 likes on our page, a typical post would only be seen by fifty to several hundred people. To reiterate, only 1% to 5% of the people that liked our page saw our posts.

But does this mean Facebook pages are a bad investment for small businesses, as the title of that post says? No.  Continue reading Are Facebook Pages Worthless or Are You Doing Social Wrong?

Tracking Website Metrics on Google Analytics, Part 2: Sources, Referrals, Search Terms, and Campaigns

Last week, we looked at basic site traffic and engagement metrics on Google Analytics, such as visits, page views, time on site, bounce rate, etc. We also looked at how to look at the performance of individual pages on your site.

This week, let’s take a look at a few other metrics that you should be looking at regularly. (Haven’t set up Google Analytics yet? Here’s how.)

Sources

From where are people coming to your site? The Sources report answers this question. Click on Traffic Sources on the sidebar to see your options.

Continue reading Tracking Website Metrics on Google Analytics, Part 2: Sources, Referrals, Search Terms, and Campaigns

Weekly Reading: Trackbacks and Data Hub Activity on Google Analytics

We have been talking a lot about Google Analytics lately. Do you know of the new Google Analytics reports that show trackbacks and links from social media more explicitly? You should, so read this week’s links for details.

But first, how do you get to these reports? On your Google Analytics sidebar on the left, go to Traffic Sources, and then Social. You’ll see the links for Data Hub Activity and Trackbacks.

Here’s a screenshot of our Trackbacks report. It shows us who linked to our site recently.

Google Analytics Trackbacks for Markitty

Continue reading Weekly Reading: Trackbacks and Data Hub Activity on Google Analytics

Weekend Reads for Better Marketing: All About Websites

The nuts and bolts of your websiteToday, we’re going to talk about your website and SEO and all that fun stuff (that makes you want to pull your hair out if you — like me — aren’t much of a techie). This is going to be rough, so fasten your seatbelts!

First: improve your website. This article has 16 tips you can start with. Is 16 too many? Here are the five things you absolutely should have in your website.

Second: are you using meta tags correctly? Do you have good descriptive tags for your content, that will help users understand what your site is about (and hopefully, push you higher up search results as well)?

If you blog, claim your authorship on Google. I don’t hang out much on Google Plus, but this is one reason why you should absolutely be using it if you’re a blogger.

If you need to move your domain, here’s how to go about it. As you know, we moved a month ago from BetterMarketing.in to Markitty.com. In this post on Search Engine People, I explain every step of how we did it with minimal impact to our site or search results.

And lastly, if you’re also using WordPress, avoid these five mistakes.

Why Interviews Are a Great Form of Content

If you’ve been reading this blog for a while, you know we regularly interview successful marketers and entrepreneurs. Over on the Spin Sucks blog, I write about why I like interview-style blog posts.

I’m a big fan of everyone I’ve interviewed, and I wouldn’t have dared to approach Rand Fishkin or Anita Campbell to say “Hey, you’re so cool! Can I talk to you?” But – while it’s more or less the same thing – it seems more acceptable to ask if I can interview them for my blog and then ask them what makes them so cool. I’m amazed at the wonderful people I’ve been able to “meet” because of this.

Do read the post and tell me what you think.

Continue reading Why Interviews Are a Great Form of Content

Weekend Reads for Better Marketing: Let’s Say Goodbye to Google Reader

A sprained ankle, and then food poisoning. The last three weeks have not been good to me. And then I resurface this morning, only to be hit by the news that Google Reader is dying.

Yeah, yeah, it’s been on life support for a while, but still. It’s much too soon, Google. I’m not ready to say goodbye.

Mourning Google Reader

Continue reading Weekend Reads for Better Marketing: Let’s Say Goodbye to Google Reader

5 Reasons I Like Buffer (the Company)

Buffer is one of my favorite tools, but it’s not just the application itself I like, it’s the company. So well, let me count the ways.

Simple App That Focuses on One Benefit

I love how simple and easy Buffer is to use (in fact, I liked the earlier interface even better, because it was more simple). I’ve tried a few social media scheduling tools, but this is the only one I stuck with.

Tweets scheduled on Buffer

One click on the text box, type in or paste your tweet, and you’re done.

Continue reading 5 Reasons I Like Buffer (the Company)