A call-to-action at the right time can make all the difference. Pop-ups are a great way to catch user’s attention but an intrusive pop-up can put off your users. Scroll Triggered Box is an ideal solution for this problem.
If you’ve been reading this blog for a while, you know we regularly interview successful marketers and entrepreneurs. Over on the Spin Sucks blog, I write about why I like interview-style blog posts.
I’m a big fan of everyone I’ve interviewed, and I wouldn’t have dared to approach Rand Fishkin or Anita Campbell to say “Hey, you’re so cool! Can I talk to you?” But – while it’s more or less the same thing – it seems more acceptable to ask if I can interview them for my blog and then ask them what makes them so cool. I’m amazed at the wonderful people I’ve been able to “meet” because of this.
Buffer is one of my favorite tools, but it’s not just the application itself I like, it’s the company. So well, let me count the ways.
Simple App That Focuses on One Benefit
I love how simple and easy Buffer is to use (in fact, I liked the earlier interface even better, because it was more simple). I’ve tried a few social media scheduling tools, but this is the only one I stuck with.
One click on the text box, type in or paste your tweet, and you’re done.
Ann Handley is the Chief Content Officer of Marketing Profs, one of the most popular sites for marketing advice (and responsible for some of my marketing education!). She has been cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers. She is also the co-author of the best-selling book on content marketing, Content Rules.
Ann talks to us about marketing and content. My questions and comments are in bold.
Tell us about how you got involved with Marketing Profs.
We talk about content a lot here on this blog. And content’s important, believe me. But no amount of great content is going to do it for you unless that content is displayed well — that is, you have good design.
I’m not talking about awesome, impressive design. Just a clean and modern setting for your awesome, impressive content. Enough to make it easy for users to read and navigate.
In my latest blog post at Search Engine People, I’ve outlined a checklist of 7 items you should look for to make sure your web content is readable. (The post says “blog posts,” but this applies to any web page with a lot of text.)
Alison Green is the blogger at Ask A Manager, a popular site that answers questions related to work and careers. I have read Alison’s blog for a couple of years now, and am amazed not only at how she manages to be insightful day in and day out for so many people who write in with questions, but also at how she has nurtured her community — read any of the comments sections to see how much helpful advice commenters usually offer on the blog.
Alison doesn’t have a background in HR — as one comment on her blog from an employee she had managed attested, she is just an exceptionally good manager who is sharing her perspective to help others navigate tricky issues of politics and performance at work.
She talks to us about how her part-time blog turned into her full-time career! Read on.