Often, we tell business-owners that just because someone liked your Facebook page doesn’t mean your posts show up in their news feed. Usually, they are shocked to know this.
Once we started posting on our Facebook page, we were shocked, shocked, to see that not all the users that liked our page were seeing our posts. For example, with over 6,000 likes on our page, a typical post would only be seen by fifty to several hundred people. To reiterate, only 1% to 5% of the people that liked our page saw our posts.
But does this mean Facebook pages are a bad investment for small businesses, as the title of that post says? No.