Twitter announced its new scheduling feature yesterday. This has been expected for a while now, more so because of Twitter’s IPO and the need to project Twitter as a sophisticated advertising platform. Twitter’s official announcement says:
Starting today, all marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance. These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience.
Twitter’s focus on advertising becomes obvious when you see that scheduling option is implemented as part of ads.twitter.com and not in the core twitter.com UI. But don’t worry, you can schedule tweets even if you are not advertising on Twitter. Here’s how:
- If you haven’t already, go to ads.twitter.com and create your account (use your Twitter username and password).
- If you are outside the US, you may see a prompt saying Twitter Advertising is not available to you. Ignore that — you still get Twitter’s analytics and scheduling functionality.
- Go to Creatives tab in the top menu and select Tweets.
- Click on Compose Tweet.
- Below the tweet box you will see an option for Scheduling. Select that and enter date/time details.
This is probably a lot of work for scheduling a tweet, compared to what you can do with third party apps like Buffer or even Twitter’s own TweetDeck. But having this option in the native Twitter experience is a good start, and hopefully we will see more improvements in the near future.
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