Monday Marketing Mashup: Video Marketing Ideas and Tools

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Video marketing Everyone seems to be talking about video marketing these days. And the rise of apps like Vine and Instagram video means that very short videos are back in the marketing mix.

Do you want to use videos to market your business but think it’s too difficult or are short on ideas? Well, here are some useful resources to help you get started.

If you are not sure if videos are the right tool for you or wondering what kind of videos to create, start with this recent post by SpinSucks:

“More and more companies are producing PR and marketing videos, and thanks to the web and social media, they have become easily shared pieces of content.”

And if you believe these statistics collected by DigiDay, mobile video is something you can’t ignore:

a. Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks.

b. Online video users are expected to double to 1.5 billion in 2016.

c. Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users.

d. 92 percent of mobile video viewers share videos with others.

Shopify lists 7 ways you can use Vine videos to engage your customers, but the examples are equally applicable to more traditional forms of videos.

If you are planning to create a product explainer video or a corporate video and have some money to spend, then do read this guide by Quick Sprout.

If you have a small budget and are planning to create your own videos, you should read this post on free video tools I did a few months back.

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About Nilesh

Nilesh has worked in the IT industry for nine years, and is both a PMP and an MBA in marketing. He has worked in and with small businesses, managing projects, leading teams, and improving business processes.At Markitty, Nilesh translates requirements into tasks and timelines. He jumps into whatever is needed, whether it’s marketing, design, or technical architecture. He also keeps the others sane with his intermittent wisecracking.

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