Weekend Reads for Better Marketing: Advice for Startups

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Woman jumping in airThis weekend’s links are all about starting startups and working in startups.

If you’re just starting out, Daniel Tenner has advice for you. It’s awesome advice — even if you don’t agree or decide to ignore it anyway, read it.

Leo Widrich offers ten myths about startups. I found #1 particularly eye-opening: but it makes sense that deadlines don’t work “when you’re trying to do something innovative and new; when you don’t have a manual to refer to on how to perform your tasks.”

Rob Heaton tells you to check that you’re wearing trousers first, that is, try simple solutions firstThis paragraph is key:

It’s a pleasant delusion to believe that all our problems require hard solutions. This way we feel interesting, get to do challenging things and become more attractive to members of our preferred sex. If you’re constantly feeling tired it’s tempting to become concerned about your iron levels, consider painting your ceiling a relaxing shade of ochre and look into buying a new pillow that fits your personality better. But you probably just need to go to bed a bit earlier. Perhaps on some level of consciousness we find it hard to believe that anything simple could possibly make a dent in our problems, which as we already know are of course really difficult and can only be solved by a super-genius such as ourselves. But there will always be simple things you are doing badly that you should look at first, especially in a startup where you deliberately ignore 90% of things so that you can do the other 10% really, really right.

Joel Gascoigne’s thoughts on building a minimum viable product (MVP) also made me sit up and think, especially as that’s in line with what we’re trying to do with Markitty.

Speaking of Markitty, if you haven’t yet read Nilesh’s account of our journey so far, do it now.

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