The first two of this week’s bunch of articles are especially relevant if you have or are building a software product.

If you have a SaaS product, be sure to read this long post on what to measure and why.

Joel Gascoigne of Buffer explains how bugs and downtime can be a good thing.

Do you know how to use apostrophes correctly?

What makes content go viral? Leo Widrich of Buffer dissects a blog post that got over 500,000 likes.

And from Neil Patel, here are 5 SEO mistakes even experts make — but you shouldn’t.

Have a great weekend, and see you on the other side!