Weekend Reads for Better Marketing: Assorted How-to Advice

Share this post!

Assorted colorful donutsThis week’s round-up includes detailed tips on various things: contact forms, search ads, customer advocates, and productivity.

The best way to market is to encourage your customers to do it for you. Also check out my similar, old post with tips on how to do this.

Neil Patel puts together research about contact forms into a super helpful infographic. The most interesting things to me, are:

  1. Fewer fields get you more conversions.
  2. Dropdowns reduce conversions.
  3. Don’t ask for phone numbers!
  4. Use relevant text in the button.

What does Google AdWords’ Enhanced Campaigns mean for you?

I liked Joel Gascoigne’s post about how working with a partner makes you more productive. I’ve found that I’m much more productive when Nilesh is in the same room, partly because I am ashamed to be goofing off when someone is around, and partly because I can get quick answers to questions or get responses when I think aloud and it makes me move forward immediately instead of tabling the issue and starting on something else. Do you prefer working with a partner or colleague to working alone?

To see more of what we’re reading and sharing, follow us on Twitter!

Go on, tell us what you're thinking.