Weekly Reading: Trackbacks and Data Hub Activity on Google Analytics

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We have been talking a lot about Google Analytics lately. Do you know of the new Google Analytics reports that show trackbacks and links from social media more explicitly? You should, so read this week’s links for details.

But first, how do you get to these reports? On your Google Analytics sidebar on the left, go to Traffic Sources, and then Social. You’ll see the links for Data Hub Activity and Trackbacks.

Here’s a screenshot of our Trackbacks report. It shows us who linked to our site recently.

Google Analytics Trackbacks for Markitty

Here’s what the Google Analytics blog post says about this report:

Have you ever wondered which other pages on the web link to your own? Wouldn’t it be nice to know which sites are talking about your content, and in which context? Well, a problem no more: now you can see all the backlink URL’s, post titles, and more right within the new Social reports.

If you’re not familiar with Trackbacks, then think of it as automated Google Alerts for all of your pages: you publish new content, we scour the web for pages that link to it and build automated reports for you right within Google Analytics – simple as that.

TechCrunch explains the Data Hub Activity report:

The update also makes it easier to track how people are engaging with a publisher’s content through the new Data Hub Activity report. Google Analytics’ Social Data Hub gets this data from partner sites like Reddit, and Digg, through commenting systems like Disqus, Echo and Livefyre, as well as a number of other services.

The standalone Data Hub Activity report provides publishers with a “timeline of the number of activities that have occurred in the Social Data Hub and the raw activities in a list below.” The data can also be filtered by specific networks.

Unfortunately, the list of “data partners” does not include Facebook, LinkedIn, Twitter, and many other popular social media sites, so keep in mind this is only a small part of the picture.

Danny Brown explains how you should use the trackbacks report to fuel your content marketing. (Let’s see if he’s going to follow his own advice and show up here to thank us, shall we? :) )

Check out your new reports, and see how much your content is being shared.

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2 thoughts on “Weekly Reading: Trackbacks and Data Hub Activity on Google Analytics

  1. Wait, so I beat Google Blog and TechCrunch to the punch in following up a trackback? Who’s monitoring their activity??? ;-)

    Thanks for the shout out here, Unmana, appreciate it, and the amount of new blogs and resources I’ve found through that feature alone makes it worth the little extra legwork. :)

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