Monday Marketing Mash-up: Facebook Changes You Should Know About

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Photo comments, embedded posts, more text in your page’s cover photo… there’s so much you can do with the recent changes Facebook made.

Use photo comments to increase fans’ engagement with your page and to crowdsource contentFacebook introduced photo comments: Ask your fans to submit pictures!

Facebook introduced photo comments, first for people and now for pages. You can now add a photo to your comment just like you can add one to your status. This is a great opportunity for businesses: you can ask your fans to submit photos through Facebook comments! For example, you can ask them to submit pictures of them of using your products or eating at your restaurant, and say you’ll use the best photo as your cover for a week.

Embed Facebook posts in your blog posts

Facebook also introduced embedded posts. What does this mean? You can add a Facebook post directly onto your blog post or web page. Since embedded tweets have been around forever, this is a welcome and long-overdue change.

What can you do with an embedded post? You can click on links or hashtags, or like the page directly on the post without moving away from the web page.

The catch? Facebook has just started rolling this out, so it might be a while before you get it.

Put in as much text in your cover photo as you like

Last month, Facebook removed the restriction on text being no more than 20% of your cover photo. This makes it easier for most of us: you can more easily create cover photos and put in as much text as you like. But not too much: keep it clean and pretty.

Check out the new Insights and Like Sources

And I wrote last week about the new Facebook Insights and the interesting data it shows page owners.

I also wrote about some new Facebook like sources that you might have seen, either on Facebook or on a tool like Markitty or Hootsuite.

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