Likes and retweets are all very well, but what you really want is conversions: someone signing up to your newsletter, filling up your lead form, or buying your product. This week, let’s work on improving conversions.
First, are you tracking conversions on your website? You can do this easily by setting up goals in Google Analytics.
Neil Patel offers copywriting tips that will increase your conversions. The first few are great copywriting tips for any piece of writing: focus on benefits (i.e., the reader, not you), format your text, use images, and so on. But there are some less obvious tips in there too.
The Leaky Bathtub offers an easy way to get your prospects to take action: treat them like dogs. What does this mean? Tell your prospects what you want them to do, not what you want them to not do.
Search Engine Land explains how to optimize all your pages, not just your “landing pages.”
The Visual Website Optimizer blog explains five conversion best practices.
Now let’s get to work! Use some of these tips to improve your website’s conversions and get more money pouring in.
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