Weekend Reads for Better Marketing: Blogging, Twitter, Yelp, Etc.

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These are the five articles that I enjoyed most this week. Let me know if you like them!

Problogger outlines a common problem with blogs (how to use your older posts) and suggests an brilliant solution.

I was surprised to learn that restaurants aren’t the biggest category on Yelp. Another interesting tidbit: “Every Star in a review leads to a 5-9 percent jump in revenues.

Copyblogger has the ultimate guide to Twitter marketing.

Copyblogger also emphasizes the importance of headlines in your content.

Stop trying to engage your audience: try to be helpful instead. This is a must-read for every business-owner and marketer on Twitter.

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