Presentation: Measuring Marketing Performance

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On Saturday, we conducted the second of a three-session workshop on marketing for small-business owners for members of the Pune Open Coffee Club.

Unmana presenting at Marketing Measurement workshop for entrepreneurs

We talked about setting marketing objectives based on the business challenges you are facing, and how marketing can — and should! — help not only with getting the word out about your business, but nurturing your followers and leads till they become customers, and nurturing customers and encouraging them to stay with you.

I thoroughly enjoyed the discussions we had: and if you were there, thank you for being an active participant! And here’s the presentation.

The next session will be even more interactive: we will have a bunch of group exercises so that we can hash out your problems together and invite feedback from other members who might have worked through similar problems in their businesses.

The date will probably be April 20: but we will confirm soon. If you haven’t applied for the previous sessions but want to come for this one, apply here.

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