I couldn’t find any recent blog posts or articles I loved and wanted to share with you, so I thought I’d share my favorite marketing and business books.
The Art of the Start by Guy Kawasaki
I’m not sure if Nilesh and I would have started Markitty if we hadn’t read this book. We stayed up nights taking turns reading and discussing it. The book both laid out what a difficult path we had ahead as well as infused us with so much motivation we knew we couldn’t not do this. If you’re starting a business or dreaming about doing so, read this.
Positioning by Ries and Trout
I swear by Ries and Trout’s advocacy of focus: the idea that you can’t be all things to all people is pretty obvious, but Ries and Trout carry it to its logical end, and give you lots of real-life examples in the process. Positioning is my favorite of their books that I’ve read, and Focus comes a close second.
Don’t Make Me Think by Steve Krug
I love this book and often recommend it to clients. It made me think about web design and usability in a new way. The main point of the book is a somewhat obvious one: don’t make the user think, make your website/app so easy to navigate and understand that she can use it intuitively. But the book makes the point well, using lots of screenshots and examples.
By the way — I love my Kindle and have almost stopped buying paper books, but for this one, you wouldn’t want it in black-and-white and with small hard-to-decipher images.
Ogilvy on Advertising by David Ogilvy
The basics from the master. His tips on copywriting, usability (yes, really — he writes repeatedly about using dark text on light backgrounds and making sure the customer can read the copy easily), and knowing your customer are timeless.
Tell us: which non-fiction books inspire you?