Didn’t we say, don’t keep your customers guessing? Well, if that wasn’t clear enough, here is a story of how a company can make it very difficult for potential customers to understand its offering. SocialEdge is a product (or service?) by Infosys. In their words:
“Infosys SocialEdge provides a comprehensive way to engage with consumers, influence their purchase decisions and provide post-purchase assistance”.
Does that tell you what SocialEdge actually is or does? It doesn’t even explain how it’s “social”!
Below is a Twitter conversation I had about this yesterday.
Infosys can get away with something like this because they probably have enough high-flying sales people to go and convince customers anyway.
But you or I cannot do this. If you are a small business or if you have a SaaS product with subscription pricing, these interactions are of utmost importance. Make sure that it’s very easy for your website visitors to:
- Understand your offering — benefits and features
- Get to the pricing details and compare options
- Subscribe for a trial (or show interest if you haven’t launched yet)
Which companies are doing this right — or not? Do share your examples!