6 Free Tools for Creating Product and Promotional Videos

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Are videos part of your content marketing? If not, they should be. Be it a quick product demo, a walk through your facility or office, a testimonial from a happy customer,  a training video for some complex feature of your product or an introduction of your team — videos are a great medium for all of this.

But getting professional videos done is so difficult and costly that most of us shy away from it. We recently created a bunch of videos of our product and team, and in the process, discovered that it’s not as difficult as it seems.

There are a number of easy and mostly free tools that you can use to create different kinds of videos quickly. Don’t expect the production quality to be really great, but this will serve the purpose for the most part.

Take a look at the videos we created here, and below is the list of tools we used.

1. Powtoon

Powtoon - Create professional looking animated videos and presentations

Powtoon is an excellent tool for creating promotional videos. It allows you to export the video to YouTube for free (up to 5 minutes). It’s easy to learn and provides a lot of predefined animations and characters so you can create your videos in a very short time. You need to upgrade to the paid version if you want to remove Powtoon branding, download your videos, or export HD quality.

2. Jing

Jing - Create quick screen capture videos easily

Jing is a screen-capture tool and is great for taking screenshots or short screencast videos. You can record what you are doing on your screen, along with a voice-over and share it easily with co-workers or customers.

If you want more advanced features, you can check out Camtasia Studio, which is from the same company, TechSmith.

3. Camera software on Windows or iPad

Well, this one is a no-brainer. Camera software on most Windows or Mac machines is good enough creating a quick videos where you want to explain or demonstrate something that doesn’t require a lot of movement. Most smartphones and tablets have powerful cameras and smart software for capturing good quality videos.

Our recent interview and team videos were captured on my iPad.

4. Windows Movie Maker

Once you have created a video using your laptop or tablet camera, you can make quick edits using a software like Windows Movie Maker. It comes pre-installed with most Windows desktops and laptops but you can always download it from Microsoft site if you don’t have it.

Use Windows Movie Maker to remove unnecessary bits, rearrange or merge clips, add a soundtrack, and export to YouTube.

5. Skype

You have probably used Skype for video calls already, but you can also record these calls on Skype. This is an excellent tool for recording customer testimonials, interviews, and expert talks.

You can also use Google Hangouts for this — and have the video automatically saved to your YouTube account.


YouTube - Enhance, trim, or add music to your videos before publishing

All the videos you create should go on your YouTube channel (create one if you don’t have it already). But apart from being a publishing tool, YouTube also allows you to edit and enhance your videos. Also, don’t forget to add meta information about your videos like tags, description, etc. to make them search-friendly.

Don’t bother too much about the production quality at first, try out a few things and see what works. Once you have created your videos and posted on YouTube, share the same on your blog and social media to let your followers and prospects know.

Hope you found this list useful, and do share in the comments if you know of more such tools.

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About Nilesh

Nilesh has worked in the IT industry for nine years, and is both a PMP and an MBA in marketing. He has worked in and with small businesses, managing projects, leading teams, and improving business processes.At Markitty, Nilesh translates requirements into tasks and timelines. He jumps into whatever is needed, whether it’s marketing, design, or technical architecture. He also keeps the others sane with his intermittent wisecracking.

8 thoughts on “6 Free Tools for Creating Product and Promotional Videos

    1. Thanks for commenting! Yes, there are tons of video tools out there — I’ve been recommended animoto.com for instance — but Nilesh only included tools he or I have used to create our videos.

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