Since we aren’t doing a weekly marketing links round-up anymore, I’m going to try and put together interesting marketing stuff I find once in a while (as you can see from the title, I’m shooting for once a month).
So here goes.
I found this article about retailers tracking shoppers through their cellphones a little scary. Maybe it’s time to switch off your phone when you go shopping!
I have been reading up about infographics lately (even though you know I don’t like them) and liked this post on Marketing Land about what makes a great infographic. Especially Mike Volpe’s comment:
Great infographics have high information density. Unfortunately, most infographics these days are really just charts, but with more drawing on them. The best infographics convey a lot of information in a lot less space than it would take to write about the topic or have regular graphs of the data.
I loved this B2B Marketing Manifesto e-book, especially page 30:
Get a World View.
Before you can sell a product or service, you need to sell a world view…
Your world view is a compelling interpretation of the challenges and opportunities that your buyers face. It describes their past, present and future in a way that leads inevitably to your solution.
Your world view is the environment in which your marketing lives.
Everything you do and say must be consistent with it.
Your world view has to be built on reality. It’s a story that makes sense.
And while on B2B marketing, this article points out a disconnect between what buyers and marketers think sales should be doing.