Facebook has changed the Like Sources in Insights, adding more sources and changing some of the names of existing sources. At first glance, this makes it more confusing, but I think it helps to have more insight into where exactly your likes are coming from.
This is how Facebook Insights used to show your Like Sources. If you’ve got the new Insights, you might see something like this.
And below is how Markitty shows Like Sources.
The Like Sources on Markitty come from Facebook’s API, and some of them are named differently than they are on your Facebook Insights page. For example, On Hover is Hovercard, Page Likes Another Page is Favorites, and On Photo is Photo Snowlift.
What do these sources mean? Here is a list of the sources I have been able to find.
- On Page: People who liked your page from the page itself (this is Page Profile on the API and on Markitty)
- Like Box and Like Button (or External Connect): People who liked your page from an external site using a Facebook social plugin
- Friend Referrals (or Page Post Like Story): People who liked your page from a story they saw about a friend liking it
- Page Browser: People who liked your page from the Page Browser
- Timeline: People who liked your page from the Likes section of their own Timeline or someone else’s
- Facebook Recommendations (or Recommended Pages): People who liked your page from a Recommended Pages unit on the right column of Facebook
- Mobile: People who liked your page from a mobile device
- Third-party Apps: People who liked your page through an app developed by a third party
- On Hover (or Hovercard): People who hovered over a link that leads to your page, and then clicked on the Like button in the pop-up window
- Search Results (or Search): People who liked your page from their search results
- On Photo (or Photo Snowlift): People who clicked on the Like button on the flyout on a photo published by your page
- Page Likes Another Page (or Favorites): Other pages that have liked your page
- Ads and Sponsored Stories (or Ads): People who clicked “Like” in an Ad or Sponsored Story pointing to your page (not including people who clicked on the ad and came to your page and then liked your page)
If you are seeing more sources that I haven’t included here, let me know in the comments!
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