Over on Search Engine People, I explain how to pick a target customer segment that’s right for you. I answer questions like:
- How do you start with a basic customer profile?
- How should your target customer segment affect your marketing?
- How do you learn enough about your audience to target your marketing better?
This post was inspired by several questions at recent workshops I’ve conducted, and I know this is a common challenge that all businesses have to deal with.
Read the post here, and tell me how you like it!