Yesterday Google officially launched its new tool, AdWords Keyword Planner, to help create better AdWords campaigns. Keyword Planner will replace our favorite Google Keyword Tool and AdWords Traffic Estimator.
You should learn to use this tool even if you never used Keyword Tool or Traffic Estimator and do not plan to use Google ads. Understanding search terms is important because that tells you what words your potential customers use to describe yours and similar businesses so that you can tweak your marketing and sales content accordingly.
We have been talking a lot about Google Analytics lately. Do you know of the new Google Analytics reports that show trackbacks and links from social media more explicitly? You should, so read this week’s links for details.
But first, how do you get to these reports? On your Google Analytics sidebar on the left, go to Traffic Sources, and then Social. You’ll see the links for Data Hub Activity and Trackbacks.
Here’s a screenshot of our Trackbacks report. It shows us who linked to our site recently.
If you have a website for your business, you must track visitors to your website and what they are doing. There are a number of tools available for tracking this, and the most popular and one of the most useful is Google Analytics. (Here’s how to set up Google Analytics if you haven’t yet.)
In these two posts, I’ll explain some important metrics you should be looking at in your Google Analytics data (or any other website tracking tool you are using).
The first thing to do, after you have logged into your Google Analytics account and selected the website you want to view data for, is to adjust the date range to your liking. The date range you select at the top applies to all the graphs and tables inside Google Analytics. I usually set it to current month or current week. You can change this any time you want, so feel free to try out different options. Click on compare to get all data for the previous period as well.
Now let’s get started.
Visits: Total Visits, Unique Visitors, Page Views, Pages per Visit, Time per Visit, Bounce RateContinue reading →
Do you know how many people are visiting your site and where they are coming from? Do you know how much time they are spending on your site and what content they are looking at?
It’s easy to get answers to these questions, and as a business owner you are missing out on very valuable information if you aren’t looking at this regularly. Google Analytics is a free (and most widely-used) tool that you can use to track visitor and usage information for your website or mobile application.
We talked about how to interpret online marketing results and make better business decisions by understanding the impact of various marketing activities on your data. Looking at a single metric like site visits or Facebook likes could lead you to make wrong inferences, which we demonstrated with a small case study.
Here is the presentation from the workshop for those who could not attend.
If you didn’t attend the workshop and have questions, ask us!
I’m going to show you some useful Markitty graphs, stats, and features, and explain why we put them in and how you can use them. For the very first in this series, I’ve picked this graph displaying data from Google Analytics.
As the graph title says, this line graph shows you the total visits to your website, the number of visits that were referred by other sites, and the number of visits referred by social sites. You get all of these for the last three weeks (if you signed up with Markitty over three weeks ago).
We just released an update to Markitty with several significant (and a few not-such-a-big-deal changes). We’ve focused on adding more stats and recommendations that you can use to make marketing decisions. We have tried to format tables consistently throughout the site, and made some UI changes that we’re pretty excited about.
We’ve also added a Help page that should answer some of your questions and explain the data we show you. When you’re signed in to Markitty, the “Help” link is on the top right of the menu bar.
Today, we’re going to talk about your website and SEO and all that fun stuff (that makes you want to pull your hair out if you — like me — aren’t much of a techie). This is going to be rough, so fasten your seatbelts!
Second: are you using meta tags correctly? Do you have good descriptive tags for your content, that will help users understand what your site is about (and hopefully, push you higher up search results as well)?