Category Archives: social media

Read on for marketing tips for Facebook, Twitter, and other social media.

Blogging, Facebook, Twitter, LinkedIn, YouTube, Google Plus: which of these should your business focus on?

Facebook
If you don’t have a custom Facebook username yet (without the numbers at the end of the URL), get it now.

Make your marketing more effective by using targeting and scheduling on Facebook. The post explains what these features are, and offers ideas on how to use them.

What does the information on your Facebook Insights tell you?

Twitter
What you get out of Twitter depends a great deal on who you follow. Find and follow these five kinds of people.

How do you find people to follow on Twitter? Use these tips and tools.

Too many businesses make these mistakes. Don’t be one of them.

Just starting with Twitter? Check out this useful guide.

Scroll down for more social media advice.

Using Markitty: Compare Tweets with Retweets and Mentions, and Your Followers to People You’re Following

Twitter offers users no stats at all, unlike most other social media sites. You can look at your followers and your total number of tweets from your home page (timeline), and click on the @ Connect button for recent retweets and mentions. But that’s it: you can’t see whether your follower count has increased from last week or last month (unless you’re using a separate method of keeping track); you have to count to see how many tweets you posted yesterday.

 Markitty’s Tweet Performance and Profile Performance graphs give you a quick glance at all of these for the last three weeks. The Tweet Performance graph compares your tweets each day with retweets you got and mentions of you by others.

Why compare tweets with retweets and mentions? Because common sense suggests that the more you tweet the more your mentions and retweets should increase (though not necessarily in the same day). If this isn’t happening, maybe you should look at the quality or relevance of your tweets.

Continue reading Using Markitty: Compare Tweets with Retweets and Mentions, and Your Followers to People You’re Following

Marketing Reading for the Week: New Social Media Features You Should Use

We’re moving the weekly round-up to Monday, so you can read it as you start your week. This week, here are some social media updates you should know of.

Did you know that you can now tag (mention) people on LinkedIn the way you do on Facebook or Twitter? I’m so glad they finally rolled this out. Even Google Plus had this!

Facebook changed their guidelines to remove restrictions on using calls to action or contact info on cover photos. Now you can say “Buy Now”, “Like”, or “Call us!” in your cover photo if you want to.

Facebook also introduced threading of comments, so that replies are bunched together. In itself, this is a great idea, but people are complaining about the replies being ordered by popularity/relevance instead of in chronological order. If you are a Page owner, this might make your life a little more difficult.

Facebook announced changes to the news feed last month, which are being rolled out to users. This article gives you the five coolest changes: I especially like that mobile usability will improve and we’ll see more content in chronological order.

On to Twitter: the new Twitter cards (that allow you to add rich content in a tweet) have interesting features. For developers, the app card looks really cool. The Gallery card lets you include up to four images in the same tweet. Most interestingly for e-commerce businesses, you can embed product details right inside a tweet.

To get more social media news and tips, sign up below.

Don’t Get Cited on the Condescending Brand Corporate Page

Have you seen the Condescending Brand Corporate Page on Facebook? I’d call them a service to humanity: they highlight annoying, irrelevant posts by brands on social media and give you a range of examples on what not to do.

It’s a parody of many brands on Facebook. As their “About” page says:

Welcome to our Facebook page! We’ll be posting up plenty of engaging content to hopefully steal you away from your daytime chores and daily viewing of the Jeremy Kyle Show. We’ll also be asking some very open-ended questions that even a Chimp would find condescendingly offensive

Let’s look at a couple of recent posts.

Continue reading Don’t Get Cited on the Condescending Brand Corporate Page

Using Markitty: View Your Top Facebook Posts for the Month

What are your top posts on Facebook this month?

With this table, we give you your top posts for the current month ordered by highest number of impressions (reach, in Facebook terms). So at a glance, you can see which of your posts this month were seen by the most people. You can click on the blue Previous Month button on the top right and see the same data for the last month as well.

Top Facebook posts table on Markitty

Continue reading Using Markitty: View Your Top Facebook Posts for the Month

Marketing Reading for the Weekend: Social Media Metrics You Can’t Ignore

Is it only a week since I last did this? It’s been Technology Breakdown Week here at Markitty, with laptops, ACs (okay, one AC), and power all refusing to cooperate. But we survived!

This post is a great quick look at five social media metrics and how you can monitor them.

On the Buffer blog, read about five essential social media metrics and how you can improve them.

Jay Baer claims that social referrals to your website is the most overrated social media metric. Most overrated is probably hyperbole (I think that distinction belongs to the number of Likes on your Facebook Page), but as we said on Twitter:

Continue reading Marketing Reading for the Weekend: Social Media Metrics You Can’t Ignore

Using Markitty: Compare Website Visits, Referrals, and Social Referrals

I’m going to show you some useful Markitty graphs, stats, and features, and explain why we put them in and how you can use them. For the very first in this series, I’ve picked this graph displaying data from Google Analytics.

Markitty graph screenshot: website visits, referrals, and social referrals

As the graph title says, this line graph shows you the total visits to your website, the number of visits that were referred by other sites, and the number of visits referred by social sites. You get all of these for the last three weeks (if you signed up with Markitty over three weeks ago).

Why did we put this graph together?

Continue reading Using Markitty: Compare Website Visits, Referrals, and Social Referrals

Markitty Software Update: More Graphs, More Tables, More Recommendations

Markitty: Software UpdateWe just released an update to Markitty with several significant (and a few not-such-a-big-deal changes). We’ve focused on adding more stats and recommendations that you can use to make marketing decisions. We have tried to format tables consistently throughout the site, and made some UI changes that we’re pretty excited about.

We’ve also added a Help page that should answer some of your questions and explain the data we show you. When you’re signed in to Markitty, the “Help” link is on the top right of the menu bar.

On to the details.

Continue reading Markitty Software Update: More Graphs, More Tables, More Recommendations

Using LinkedIn for Business: Interview with Ed Steinberg, LinkedIn’s first Relationship Manager

Edward_SteinbergWhen I first knew Ed Steinberg, he was the head of human resources at the company I was then working at. Since then, he’s gone on to do interesting things, becoming LinkedIn’s first Relationship Manager and working there for several years before moving on to training other sales people on using LinkedIn effectively.

I asked Ed for tips on using LinkedIn that small businesses can use. Read on! My questions and comments are in bold.

Let’s start by talking about you: tell us about how you landed up in LinkedIn and what your role has been.

I worked in Human Resources for a long time, 15 years or so. My primary responsibility was hiring. I realized that referral hires made the best hires and helped grow a company from 4 employees to over 500 people. I had opened up offices on 3 continents and hired a tremendous group of employees.

While working as Global Head of HR at StarCite, a LinkedIn rep came to my office to sell me Corporate Solutions. When I realized what it was, I saw that this was a large extension around the concept of referral hiring that had worked so well for me. It made perfect sense!

Continue reading Using LinkedIn for Business: Interview with Ed Steinberg, LinkedIn’s first Relationship Manager

5 Reasons I Like Buffer (the Company)

Buffer is one of my favorite tools, but it’s not just the application itself I like, it’s the company. So well, let me count the ways.

Simple App That Focuses on One Benefit

I love how simple and easy Buffer is to use (in fact, I liked the earlier interface even better, because it was more simple). I’ve tried a few social media scheduling tools, but this is the only one I stuck with.

Tweets scheduled on Buffer

One click on the text box, type in or paste your tweet, and you’re done.

Continue reading 5 Reasons I Like Buffer (the Company)

Get Markitty Beta Now (Free for Limited Period)

That’s right, Markitty beta is up and ready for use! Go ahead and sign up while it’s still free.

You should get Markitty if:

  • You are a small business (restaurant or retail store or business services or florist or anything, really)

and

  • You have a Facebook Page, Twitter account, website, or blog (at least one of these) for your business 

and

  • You want to make better use of online marketing.

Markitty will help you by giving you your important stats in one place and offering useful tips and suggestions. Try it out for free!

Continue reading Get Markitty Beta Now (Free for Limited Period)

Weekend Reads for Better Marketing: Twitter for CEOs

Remove the mask and reveal yourself on social media
Time to remove the mask and reveal yourself on social media

This week, I want to tell you all about Twitter. If you’re a startup founder or a business leader, you should be using Twitter.

This article about top companies’ CEOs in Australia and their low use of Twitter explains why:

By deliberately avoiding Twitter, CEOs are shutting themselves off from engagement with a range of stakeholders including customers, staff and shareholders.

The Wall Street Journal has also discussed what seems to be top executives’ “fear” of Twitter.

Continue reading Weekend Reads for Better Marketing: Twitter for CEOs

Weekend Reads for Better Marketing: Sales and SEO

Little girl with make-up and rollers
This is about how fake I feel if I try to sell

Vijay Anand, the founder of the Startup Center and a well-known name in the Indian startup space, answers the question, “What will it take to build 1.000 Startups in a year?”

Tech columnist Farhad Manjoo writes about Facebook’s Graph Search (which Nilesh wrote about here).

You’ll immediately notice Facebook search’s amazing user interface and flexibility. You’ll also spot one glaring problem: The search results aren’t that good.

After just a few queries, I started asking the engine for more and more complicated things, just to see if it could keep up… It didn’t have any trouble.

I can’t wait to try it myself, though apparently Facebook is rolling it out “very slowly.”

Are you making these 9 mistakes on LinkedIn?

Continue reading Weekend Reads for Better Marketing: Sales and SEO

What Does Facebook’s Graph Search Mean for Your Business?

Facebook announced its new feature, Graph Search, on January 15.  But what does this mean for your business? Don’t worry, we’ve got you covered. Just read on.

Graph Search is…

Facebook’s new search feature that allows you to search for information based on what you or your friends have liked, and what local businesses near you are offering. This social search feature is powered by Facebook’s partnership with Microsoft Bing.

Graph Search is not…

It’s not a replacement for Google search, as the primary objective of Graph Search is to provide personalized search results based on your and your friend’s interests and recent activities.

What does it mean for Facebook users?

Continue reading What Does Facebook’s Graph Search Mean for Your Business?

How To: Get Started With Twitter

Are you new to Twitter? Do you keep feeling you’re missing out by not being on it but aren’t sure how to start? This post tells you what common Twitter terms mean, and how you can make use of Twitter features.

The Basics

  • Your “Twitter handle” is your Twitter username.
  • When you tweet, it shows up on the Twitter timeline of everyone who is following you.
  • Tweets of people you are following will show up on timeline in chronological order. Most of the time you will only see the last 30-40 tweets and earlier ones will be ignored.
  • So, tweet at times when more of your followers are likely to be online.
  • If someone is not following you, they can still come to your profile and see all your tweets (unless your profile is private).
  • You can add links or upload photos and use them in your tweets.

Continue reading How To: Get Started With Twitter

Career Blogger: Interview with Alison Green, Blogger of Ask A Manager

Alison Green, blogger at Ask A ManagerAlison Green is the blogger at Ask A Manager, a popular site that answers questions related to work and careers. I have read Alison’s blog for a couple of years now, and am amazed not only at how she manages to be insightful day in and day out for so many people who write in with questions, but also at how she has nurtured her community — read any of the comments sections to see how much helpful advice commenters usually offer on the blog.

Alison doesn’t have a background in HR — as one comment on her blog from an employee she had managed attested, she is just an exceptionally good manager who is sharing her perspective to help others navigate tricky issues of politics and performance at work.

She talks to us about how her part-time blog turned into her full-time career! Read on.

Continue reading Career Blogger: Interview with Alison Green, Blogger of Ask A Manager

Customize Your Facebook Page URL in Three Easy Steps

Do you have a custom (“vanity”) URL set up for their Facebook page? That is, is your Facebook page URL something like www.facebook.com/username or is it more like www.facebook.com/pages/page-name/16rstringofnumbers64?

It only takes a minute and it makes your page look so much better (and gives you a shorter, nicer URL to share), so if you haven’t set it up yet, do it right now.

Step one: Click on Edit Facebook Page and then on Update Page Info.

Go to your Facebook page. If you are an admin of the page, you will see an “Edit Page” button. Click on that to release the dropdown menu, and then click on the menu item “Update Page Info.” Edit Facebook page Continue reading Customize Your Facebook Page URL in Three Easy Steps

Weekend Reads for Better Marketing: Graphics, Profits, Culture

This week’s round-up is a mish-mash of different topics, which explains the wacky title.

Assorted vegetables -- or topics!
Profitability, graphics, culture, marketing — I’m measuring you out some of each

Not a graphic designer? HubSpot has this great guide on creating graphics with PowerPoint. I don’t know about you, but I’m going to try some of those!

Neil Patel shares these 7 lessons he learned from launching 5 products. If you’re a product startup, read this.

This is an old post, but read it anyway: Mashable lays out 10 Facebook marketing mistakes to avoid.

I’m so excited Lisa Barone is blogging again. Check out her advice on the 5 actions you should take for a profitable 2013.

Rand Fishkin explains what company culture really is, as opposed to what the term is commonly supposed to mean. Every startup founder should learn the difference.

Marketing for Tech Products: Interview with Rand Fishkin of SEOmoz

Rand FishkinRand Fishkin is the CEO and Co-founder of SEOmoz, one of the most well-known and respected internet marketing companies. He’s been in Businessweek’s 30 under 30, and has got tons of press coverage for himself and SEOmoz.

He talked to us about community-building, products vs. services, and more! Read on.

SEOmoz got started after you joined your mom’s (Gillian Muessig, Co-founder of SEOmoz) marketing business… How did you decide to focus on SEO?

Continue reading Marketing for Tech Products: Interview with Rand Fishkin of SEOmoz

13 Marketing and Small-Business Blogs for 2013

Lights

Instead of our regular Weekend Reading post, today we have for you a round-up of the marketing sites and blogs you should read, recommended by the marketing experts and entrepreneurs we have interviewed in 2012.

Read on for the 13 blogs you should follow in 2013.

Continue reading 13 Marketing and Small-Business Blogs for 2013

Our Best Posts of 2012

New Year fireworks

started this blog nearly two years ago, when I wanted a space to put down my thoughts about marketing. Better Marketing wasn’t a business then — it wasn’t even the blog name.

It’s this year, after we started as a business, that we actually started writing regularly — and this is the 60th post of the year.

We would like to end the year by spotlighting both our most popular posts — that is, the ones you readers liked best — as well as my favorite posts.

Continue reading Our Best Posts of 2012