Category Archives: product

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Using Markitty: Facebook Likes and Unlikes (Daily and Monthly)

One thing most marketers and business-owners want to know is how their marketing is doing over time. Most of us have a pretty good idea of how many Facebook likes we have today, but forget how many we had last month or the month before.

Here’s where Markitty takes your data from Facebook Insights and gives it to you in a more useful form: apart from showing you your total page likes every day for the last three weeks, we also show your likes per month for the last three months. So you can see your fan base growing over time.

Total Likes Graphs on Markitty

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Using Markitty: Links You Share, with Referrals

Markitty’s Links You Shared table answers the question: which of the links you’re sharing on social media are getting you the best results?

As I wrote earlier, the table shows the performance of links you’ve shared on Facebook and Twitter. It includes the number of posts (in which you’ve shared that one link), impressions, likes, and stories for Facebook, and tweets, retweets, and favorites for Twitter.

Now we have expanded the Links You Shared table to include referrals from social media, Twitter, and Facebook. So if you shared a blog post link on Facebook or Twitter, you can not only see Facebook and Twitter stats for that link, you also get website referrals (from Facebook, Twitter, and all social media).

Markitty table:  Links you shared on Twitter and Facebook, with referrals to your website

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New Page Like Sources on Facebook: What Do They Mean?

Facebook has changed the Like Sources in Insights, adding more sources and changing some of the names of existing sources. At first glance, this makes it more confusing, but I think it helps to have more insight into where exactly your likes are coming from.

Facebook like sources line graph

This is how Facebook Insights used to show your Like Sources. If you’ve got the new Insights, you might see something like this.

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Using Markitty: Links You Share on Twitter and Facebook

Update: We’ve made some changes to this table. 

I’m really excited about this new table on Markitty. It appears at the bottom of your Today page.

Markitty table: Links You Share on Twitter and Facebook

As the table heading says, these are the links you’ve shared on Facebook and Twitter  this month. We’ve put them all in one table and included the number of posts, impressions, likes, and stories for Facebook, and tweets, retweets, and favorites for Twitter.

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Using Markitty: Website Performance Table Compares Monthly Visits, Unique Visits, Page Views, Visit Duration, and Bounce Rate

Your Website Performance table on Markitty is a quick snapshot of your website over the current month and the previous three months. It gives you a quick look at how your website data is trending, answering questions such as:

  • Are visits increasing but unique visitors decreasing? (Do you need to reach out to more new visitors? Are your visitors becoming more loyal?)
  • Are visits decreasing but page views going up? (Are your visitors more engaged with your website?)
  • Is average visit duration increasing over time? (It should!)
  • Is your bounce rate going down?

Markitty's Website Performance table with columns Month, Visits, Unique Visits, Page Views, Visit Duration, Bounce Rate

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Using Markitty: What Type of Facebook Post Works Best for You?

Update: Facebook Insights also shows you your post types now, but Markitty still gives you more detail.

Photos, videos, links, text, questions… which should you post on Facebook? Research tells you that photos do better on Facebook than other types of posts, but is this true for your page? What post types get you the most impressions, shares, and clicks?

Markitty’s new Average Performance by Post Type table compares all your post types this month so you can see what’s worked best for you. (Don’t forget to click on Previous Month to see what happened then.)

Average Performance by Post Type table on Markitty
Here’s a screenshot of the table

Only have one or two post types in the table? Try experimenting with a few different post types and see what works for you!

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Using Markitty: Daily Tips and Insights on Your “Today” Page

The daily recommendations are the most important part of Markitty. Your Markitty home page tells you exactly what you should be doing today.

We just redesigned the page to make this more obvious (and pretty). The Home page is now the Today page: as in, your things to do today.

This is how it looks.

Online marketing recommendations and tips

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Using Markitty: How to Sign up and Connect Your Accounts

We created this short video that shows you how to sign up for Markitty and connect your Facebook page, Twitter account, and Google Analytics account. (You need to be the Manager of your Facebook page and the Administrator of your Google Analytics account to connect them to Markitty.)

As you can see, you can sign up, connect your accounts, and start getting your recommendations from Markitty in three minutes flat!

Sign up now:

 

Welcome to YourStory Readers

If you’re coming over from YourStory, welcome!

Markitty is an online software tool that recommends actions to improve your online marketing. Markitty pulls together stats from your Facebook Page, Twitter profile, and Google Analytics account, and gives you recommendations based on your recent activities and results.

You should get Markitty if:

  • You are a small business (restaurant or retail store or business services or florist or anything, really), and
  • You have a Facebook Page, Twitter account, website with Google Analytics (at least one of these) for your business, and
  • You want to make better use of online marketing.

Here is a video demo.
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Using Markitty: Compare Tweets with Retweets and Mentions, and Your Followers to People You’re Following

Twitter offers users no stats at all, unlike most other social media sites. You can look at your followers and your total number of tweets from your home page (timeline), and click on the @ Connect button for recent retweets and mentions. But that’s it: you can’t see whether your follower count has increased from last week or last month (unless you’re using a separate method of keeping track); you have to count to see how many tweets you posted yesterday.

 Markitty’s Tweet Performance and Profile Performance graphs give you a quick glance at all of these for the last three weeks. The Tweet Performance graph compares your tweets each day with retweets you got and mentions of you by others.

Why compare tweets with retweets and mentions? Because common sense suggests that the more you tweet the more your mentions and retweets should increase (though not necessarily in the same day). If this isn’t happening, maybe you should look at the quality or relevance of your tweets.

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Using Markitty: View Your Top Facebook Posts for the Month

What are your top posts on Facebook this month?

With this table, we give you your top posts for the current month ordered by highest number of impressions (reach, in Facebook terms). So at a glance, you can see which of your posts this month were seen by the most people. You can click on the blue Previous Month button on the top right and see the same data for the last month as well.

Top Facebook posts table on Markitty

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Using Markitty: Compare Website Visits, Referrals, and Social Referrals

I’m going to show you some useful Markitty graphs, stats, and features, and explain why we put them in and how you can use them. For the very first in this series, I’ve picked this graph displaying data from Google Analytics.

Markitty graph screenshot: website visits, referrals, and social referrals

As the graph title says, this line graph shows you the total visits to your website, the number of visits that were referred by other sites, and the number of visits referred by social sites. You get all of these for the last three weeks (if you signed up with Markitty over three weeks ago).

Why did we put this graph together?

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Markitty Software Update: More Graphs, More Tables, More Recommendations

Markitty: Software UpdateWe just released an update to Markitty with several significant (and a few not-such-a-big-deal changes). We’ve focused on adding more stats and recommendations that you can use to make marketing decisions. We have tried to format tables consistently throughout the site, and made some UI changes that we’re pretty excited about.

We’ve also added a Help page that should answer some of your questions and explain the data we show you. When you’re signed in to Markitty, the “Help” link is on the top right of the menu bar.

On to the details.

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The Markitty Story: in the Hustler’s Words

Unmana wrote about how we decided to get started with Markitty: here is my account of the product development so far.

Gathering courage

I had done a bit of coding more than 10 years back, but since then my exposure to the technical side was limited to managing software projects, data analysis, and occasional experiments with SQL or Excel macros. Building a SaaS product of our own was a task I had never imagined taking up.

Outsource or build in-house

We didn’t have a lot of money to hire a great outsourcing vendor or to hire a senior technical lead. We did try looking for someone who could be a technical co-founder but that was not going to be easy.

Unmana and I had both worked in geographically distributed teams for a long time and understood the communication overheads and leakages that need to be dealt with in such a setup. So we were very clear from the beginning that we wanted to have a local team and dedicated developers who can work closely with us. Apart from the cost, culture was the biggest driver behind this decision.

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Making Marketing Easier: the Markitty Dream

Pomegranate spilling seedsOn a broad level, marketing is mostly common sense. You figure out who are the best people to buy what you’re selling, try to catch their attention, and persuade them to buy from you. It’s when you get to the details that it becomes tricky.

Okay, so I created a Twitter account. What should I do next? Should I post photos on Facebook or links to articles I like? Why aren’t visitors to my site buying?

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