Category Archives: marketing lessons

Weekly Reading: The Power of Focus

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Marketing FunnelWe talk often about the power of focus here on the Markitty blog and in person. This blog post explains better than I ever could why this is even more important for small businesses.

If you want 1% of a market, you need to get everyone in that market to at least visit your website.

This ties in with the marketing funnel in our “measuring marketing” presentation. Start from the number of customers you want to meet your revenue targets and work backwards to the number of prospects you need to reach out to. You might be surprised.

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Interview with the Founders of AppSurfer on Marketing and Getting Featured on TechCrunch

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AppSurfer is a cool application that lets you try out apps before you buy them. The startup that built AppSurfer, RainingClouds Technologies, is in Pune. They recently got covered on TechCrunch for the second time.

We chatted with three of the Co-founders: Aniket Awati (CEO or Happy Co-Founder), Ratnadeep Deshmane (Geeky Co-Founder), and Amit Yadav (Business Co-Founder). Check out the videos below. (The audio isn’t good, I’m afraid, but I’ve added annotations that should help.)

How to Get Featured on TechCrunch

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Don’t Get Cited on the Condescending Brand Corporate Page

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Have you seen the Condescending Brand Corporate Page on Facebook? I’d call them a service to humanity: they highlight annoying, irrelevant posts by brands on social media and give you a range of examples on what not to do.

It’s a parody of many brands on Facebook. As their “About” page says:

Welcome to our Facebook page! We’ll be posting up plenty of engaging content to hopefully steal you away from your daytime chores and daily viewing of the Jeremy Kyle Show. We’ll also be asking some very open-ended questions that even a Chimp would find condescendingly offensive

Let’s look at a couple of recent posts.

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5 Reasons I Like Buffer (the Company)

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Buffer is one of my favorite tools, but it’s not just the application itself I like, it’s the company. So well, let me count the ways.

Simple App That Focuses on One Benefit

I love how simple and easy Buffer is to use (in fact, I liked the earlier interface even better, because it was more simple). I’ve tried a few social media scheduling tools, but this is the only one I stuck with.

Tweets scheduled on Buffer

One click on the text box, type in or paste your tweet, and you’re done.

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18 Things E-Commerce Websites Must Get Right

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For e-commerce businesses, getting the website right is even more important than for other businesses because the website is more than a marketing tool — it’s part of the offering. Here are 18 things not all e-commerce websites get right.

1. Give me a reason to register even if I don’t want to buy right now.

Discount coupon for first purchase? First delivery free if I register by x date? Give me some reason to fill up that registration form when I come to you the first time. Else there is a high chance that if I don’t like anything in the first visit, I will never come back. If I don’t register, you wouldn’t even know I came by!Myntra - Signup and get coupons worth Rs. 1000

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Common Email Marketing Mistakes

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Diwali is next week. Did you send out special offers or greetings to your customers and prospects?

While everyone is talking about social media, email marketing remains an excellent way of nurturing your prospects and customers. In this post, I look at some common mistakes marketers make in email campaigns, through a few Diwali-themed marketing emails I received.

Wasting the Subject Line

Here is a screenshot of some Diwali offers in my inbox.

Diwali Emails as Seen in Gmail

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Marketing Lessons from a Professional Photographer

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We recently talked to a professional photographer who is also a friend, about his marketing needs and challenges. Meeting Mehul brought home one of the biggest reasons why we wanted to dive into consulting with small business owners: there is so much we can learn from them.

Here are some of the marketing lessons we — and maybe you as well — can learn from Mehul.

Indian wedding photography -- grains of rice

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Integrated Marketing Lessons from NH7 and Only Much Louder

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Music in India has been mostly dominated by the mainstream film music (Bollywood!) but in the last few years non-film music has acquired its own space and a lot of credit goes to Only Much Louder and NH7 for that. I’m impressed by how OML has created a powerful brand in NH7 through integrated marketing.

Personally, I am a big fan of NH7 and the NH7 Weekender music festival, so some level of  bias is expected :-). And on the other hand it also speaks to the effectiveness of their marketing and quality of their service and products — that is, music events. Let’s look at the website first.

First things first: The website

NH7-Website-Radio-At-The-Top

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