I’m doing two online marketing workshops with Women’s Web.
Want to get more out of your blog, or Facebook page? Wondering how to get your website visitors to buy? How to track marketing results and figure out what’s working for you (and what isn’t)? This workshop is for you.
This workshop will help you decide on the best online marketing channels for your business, how to use them effectively, and how to track performance and make decisions based on marketing data. This is meant to help you go beyond just scouting for Facebook likes or Twitter mentions, or more visitors to your website, and instead, focus on converting those visitors and interactions to actual results: whether in the form of sales, registrations, enquiries or any other result you are looking for.
Here are the dates:
These workshops are for women entrepreneurs, and I’m very excited to be meeting some of the members of Women’s Web’s smart, engaged community.
We’ll stay in each city for a few days to catch up with friends and contacts there, so if you are in either and want to meet up, leave a comment or send me an email at email@example.com.
The last of our three-session online marketing workshop with Pune OpenCoffee Club is on April 20. In this one, we will focus on using online marketing data to inform your business decisions. It will be an interactive session in which participants will share real-life challenges and the group will discuss solutions.
One of the groups in the last workshop in an energetic discussion
I have been thinking about community a lot lately. Nilesh wrote on YourStory.in about marketing lessons from our Office Hours for the Pune startup community.
Contribute to the community you want to be part of. There are many ways of adding value – you don’t have to be in the organizing committee to do that. Reach out to the people who are running things and they would be more than happy to get a helping hand.
Find things you can do well – we knew that we would not be able to help much with organizing community events and we like more focused conversations than open ended gatherings. Office hours gave us that opportunity and filled an important gap.
Nilesh talking to participants at our online marketing workshop with members of Pune OpenCoffee Club
This is the second of a three-part workshop with Pune Open Coffee Club. The first session was for business-owners to define their marketing strategy, the second will be about setting objectives and measuring performance, and the third will be about reviewing performance and using that to change what you’re doing.
We have a few slots open for the second session, so if you want to come, apply here. Participants who haven’t attended either the first or the second session will not be invited to the third. You won’t get much out of just the third workshop without the context of at least one of the other two.
On Saturday, Nilesh and I conducted the first of a three-part marketing workshop with Pune Open Coffee Club. The first session was on defining your marketing strategy.
If you missed the session, here’s the presentation.
Want to work on the exercises in the presentation? Get the template here.
Two weeks ago, I spoke to the moderators of a local business community, Pune Open Coffee Club, and as a result of that discussion, Better Marketing started a new initiative:
Office Hours: Marketing For Startups
We’re offering free consulting services to start-ups in Pune. Every Thursday, we sit at a local cafe and meet at least one entrepreneur. We talk for a couple of hours about their business and help them map out a marketing strategy or suggest things they could improve.
We started last week and met two businesses – and we received so many inquiries that we’re booked up through December!
This is the process we are following:
Happy Friday! This week, read up on how to improve your content, get more employees to blog, make sure you’ve got your WordPress website under control, and go out and network like a pro!
If you’re confused about all the different content marketing tactics — SEO, social media, conversion, analytics, email — this post explains exactly how you can use all of these tactics in the same piece of content. If you read nothing else this weekend, read this.